Digital Strategy
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Digital Strategy
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Author : Alexander Rauser
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016
Digital Strategy written by Alexander Rauser and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Strategic planning categories.
Digital Strategy: A Guide to Digital Business Transformation delivers practical solutions for enterprises operating in today's fast-paced business environment. This book is for any businessperson who either wishes to stay relevant amid the rapid pace of technology innovation or wants to be a digital disrupter. If you're in business today, you probably use digital technology to run your day-to-day operations. But if you don't have a digital strategy, you're at risk of losing out to your competitors by either failing to recognize the potential tools available or wasting resources while trying to prepare for digital disruption. This accessible book guides you through the steps of understanding what a digital strategy is; realizing how it can serve your business objectives; creating, implementing, and maintaining your digital strategy; and ultimately discovering how your strategy can help you innovate. Learn to manage your risks and opportunities, outperform the competition, and even shake up your industry with Digital Strategy: A Guide to Digital Business Transformation.
Managing Digital Transformation
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Author : Andreas Hinterhuber
language : en
Publisher: Routledge
Release Date : 2021-05-26
Managing Digital Transformation written by Andreas Hinterhuber and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-26 with Business & Economics categories.
This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement digital transformation interviews with chief executive officers and chief digital officers of leading companies – Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, Thales and others – explore lessons learnt and roadmaps to successful implementation research and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.
Driving Digital Strategy
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Author : Sunil Gupta
language : en
Publisher:
Release Date : 2018
Driving Digital Strategy written by Sunil Gupta and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with BUSINESS & ECONOMICS categories.
Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management
Digital Transformation At Scale Why The Strategy Is Delivery
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Author : Andrew Greenway
language : en
Publisher: London Publishing Partnership
Release Date : 2018-04-24
Digital Transformation At Scale Why The Strategy Is Delivery written by Andrew Greenway and has been published by London Publishing Partnership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-24 with Business & Economics categories.
This book is a guide to building a digital institution. It explains how a growing band of reformers in businesses and governments around the world have helped their organisations pivot to a new way of working, and what lessons others can learn from their experience.
Create A Winning Digital Strategy
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Author : Bert Langa
language : en
Publisher: Strategy
Release Date : 2018-08-05
Create A Winning Digital Strategy written by Bert Langa and has been published by Strategy this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-05 with Computers categories.
The world is becoming more and more digital. And the business world, even more so. This means that market leaders are betting heavily on Digital Transformation.First, let's talk about Nike, which was one of the first corporations to appoint a CDO (Chief Digital Officer) in 2016. Their main objective: to transform the business due to new digital opportunities.Let's also discuss General Electric (GE), a corporation worth more than $100 billion, which has created Predix, the industrial cloud-based operating system that uses its internal and external customers. Their objective is to generate $4 billion using this platform in the coming years. Thanks to initiatives like this one, GE's digital unit aims to reach $150 billion dollars in revenue and an additional $1 billion from reducing costs by improving the efficiency of its internal operations.And finally, let's talk about Walmart, which is becoming a digital giant. How did they do it? Through an aggressive inorganic growth strategy, based mainly on the $1.6 billion purchase for a 77% stake in Flipkart, the Indian e-commerce giant that Jeff Bezos also showed interest in. This purchase is allowing them to boost the company's online sales.As you can see, a Digital Strategy is part of the most successful corporations' agendas. But, how can we define Digital Strategy? A good way to do this is to talk about it in terms of process; that is, considering it "the result of a planning process by which a company defines new business strategies based on digital capabilities and a specific action plan to implement them".In other words, creating a Digital Strategy does not just mean digitizing the company's processes. It also doesn't mean creating a new web page or a mobile application in the Apple Store. It is about reinventing the business, taking advantage of existing digital capabilities or creating new ones.Do you want to develop your own Digital Strategy and become a market leader yourself? Throughout this book, I will explain how to do so using my methodology, called the "Digital Strategy Blueprint" or DSB.To put it into practice, we will use real examples from companies like Nike, Walmart, and Ikea. Through these examples, you will learn to analyze the current situation of a business in terms of digital capabilities and to develop the future digital model and a corresponding action plan to achieve it.DSB is based on accumulated experience developing management projects for the most prominent multinational corporations (although this method can also be used in smaller companies and even startups).Learn the Digital Strategy methodology I teach to Fortune 500 companies. If you follow these lessons and take action, I'm confident you'll start to see high-growth of your business.Trust it. It has been designed for organizations who want to achieve growth and high performance.
Optimizing Digital Strategy
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Author : Christopher Bones
language : en
Publisher: Kogan Page Publishers
Release Date : 2018-12-03
Optimizing Digital Strategy written by Christopher Bones and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-03 with Business & Economics categories.
Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets. Presenting a sustainable model of e-commerce that is appropriate to any individual organization's needs, Optimizing Digital Strategy addresses the repetitive dilemma between even more investment in technology and the need to improve margins and grow revenue. Illustrated by the authors' own digital work for global brands such as The Economist, Sky, O2, Regus, the Financial Times, Lidl and L.K.Bennett, this book shows how to balance the need to remain competitive, fully deliver customer expectations, and put resources behind investments that will deliver the best return.
Research Handbook On Digital Strategy
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Author : Carmelo Cennamo
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-05-09
Research Handbook On Digital Strategy written by Carmelo Cennamo and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-09 with Business & Economics categories.
This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely novel issues posed by the new competitive digital context. This title contains one or more Open Access chapters.
Leading Digital Strategy
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Author : Christopher Bones
language : en
Publisher:
Release Date : 2015
Leading Digital Strategy written by Christopher Bones and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with BUSINESS & ECONOMICS categories.
As businesses continue to embrace digital tools and technologies to enhance customer engagement and develop digital channels, executives and leaders must understand the drivers of market success, the opportunities for change, and how enhanced leadership capabilities can help drive digital strategies. Leading Digital Strategy explains what makes a digital operation successful and explores how to align organizational structure with wider goals and implement a customer-centric culture that supports multi-channel success. It covers key digital developments to help executives understand the consumer and media trends that are driving change. Including strategies and input from 300 senior executives from major companies, Leading Digital Strategy gives readers the power to drive forward digital strategies and realize the lucrative opportunities for change.
A Digital Framework For Industry 4 0
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Author : Ana Landeta Echeberria
language : en
Publisher: Springer Nature
Release Date : 2020-12-18
A Digital Framework For Industry 4 0 written by Ana Landeta Echeberria and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-18 with Business & Economics categories.
This book examines the impact of industry 4.0, and constructs a strategic digital transformation operational framework to prepare for it. It begins by examining the background of industry 4.0, exploring the industrial internet, new business models and disruptive technologies, as well as the challenges that this revolution brings for industries and manager. The research enhances our understanding of strategic digital transformation framework within industry 4.0. It will be valuable reading for academics working in the field of industry 4.0 and strategy, as well as practitioners interested in enhancing their firms’ readiness for industry 4.0.
Decisively Digital
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Author : Alexander Loth
language : en
Publisher: John Wiley & Sons
Release Date : 2021-05-28
Decisively Digital written by Alexander Loth and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-28 with Business & Economics categories.
Discover how to survive and thrive in an increasingly digital world Digital strategy should consist of more than just updating your business’ desktop computers and buying the newest smartphones for your employees. It requires the reimagining of existing business processes and the implementation of the latest technologies into current business activity to enable new capabilities for your firm. In Decisively Digital: From Creating a Culture to Designing Strategy, digital strategy advisor and author Alexander Loth leverages his extensive experience working with Microsoft, CERN, and SAP to deliver a robust and accessible exploration of what it takes for a company to unlock the potential of new digital technologies. You’ll discover how to: Utilize new technologies to establish a digital culture and realize the benefits of modern work for your employees Unleash the abilities that come with processing big data and taking advantage of data democracy, analytics, and cloud computing Implement artificial intelligence, blockchain, process automation, and IoT in a way that goes beyond the hype and delivers real business results Packed with interviews with industry leaders and real-world customer examples, Decisively Digital is ideal for CIOs, CDOs, and other executives and professionals who need to know how technology can improve their businesses and power results today and tomorrow.