Create A Winning Digital Strategy
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Create A Winning Digital Strategy
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Author : Bert Langa
language : en
Publisher: Strategy
Release Date : 2018-08-05
Create A Winning Digital Strategy written by Bert Langa and has been published by Strategy this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-05 with Computers categories.
The world is becoming more and more digital. And the business world, even more so. This means that market leaders are betting heavily on Digital Transformation.First, let's talk about Nike, which was one of the first corporations to appoint a CDO (Chief Digital Officer) in 2016. Their main objective: to transform the business due to new digital opportunities.Let's also discuss General Electric (GE), a corporation worth more than $100 billion, which has created Predix, the industrial cloud-based operating system that uses its internal and external customers. Their objective is to generate $4 billion using this platform in the coming years. Thanks to initiatives like this one, GE's digital unit aims to reach $150 billion dollars in revenue and an additional $1 billion from reducing costs by improving the efficiency of its internal operations.And finally, let's talk about Walmart, which is becoming a digital giant. How did they do it? Through an aggressive inorganic growth strategy, based mainly on the $1.6 billion purchase for a 77% stake in Flipkart, the Indian e-commerce giant that Jeff Bezos also showed interest in. This purchase is allowing them to boost the company's online sales.As you can see, a Digital Strategy is part of the most successful corporations' agendas. But, how can we define Digital Strategy? A good way to do this is to talk about it in terms of process; that is, considering it "the result of a planning process by which a company defines new business strategies based on digital capabilities and a specific action plan to implement them".In other words, creating a Digital Strategy does not just mean digitizing the company's processes. It also doesn't mean creating a new web page or a mobile application in the Apple Store. It is about reinventing the business, taking advantage of existing digital capabilities or creating new ones.Do you want to develop your own Digital Strategy and become a market leader yourself? Throughout this book, I will explain how to do so using my methodology, called the "Digital Strategy Blueprint" or DSB.To put it into practice, we will use real examples from companies like Nike, Walmart, and Ikea. Through these examples, you will learn to analyze the current situation of a business in terms of digital capabilities and to develop the future digital model and a corresponding action plan to achieve it.DSB is based on accumulated experience developing management projects for the most prominent multinational corporations (although this method can also be used in smaller companies and even startups).Learn the Digital Strategy methodology I teach to Fortune 500 companies. If you follow these lessons and take action, I'm confident you'll start to see high-growth of your business.Trust it. It has been designed for organizations who want to achieve growth and high performance.
Digital Strategy
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Author : Mark Robertson
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2018-04-19
Digital Strategy written by Mark Robertson and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-19 with categories.
Digital strategy finds new ways to use technology to improve business performance. In the future, all business strategy will be digital strategy. Start building yours today! Today only, get this Amazon bestseller for a special price.This book contains certified steps and on how to get started in the Digital Word and provides a stepwise approach on how to build a digital network around your business. It will give you the information you need to build and improve your online presence and appreciate every aspect of your business digitally. Here Is A Preview Of What You'll Learn... Innovation At Work Digital Strategy Is Not Supposed To Be Overwhelming Implementing Digital Strategies: Smarter, Faster, Better Developing A Winning Digital Strategy For Your Business What Is A Digital Agora Choosing A Digital Agency For Your Business Best Strategies For Your Business Facebook As A Branding Strategy And basically everything you need to know to start building your own digital strategy. Get your copy today!Take action today and buy this book now at a special price!
Managing Digital Transformation
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Author : Andreas Hinterhuber
language : en
Publisher: Routledge
Release Date : 2021-05-26
Managing Digital Transformation written by Andreas Hinterhuber and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-26 with Business & Economics categories.
This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement digital transformation interviews with chief executive officers and chief digital officers of leading companies – Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, Thales and others – explore lessons learnt and roadmaps to successful implementation research and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.
Creating A Successful Digital Presence
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Author : Gordon Fletcher
language : en
Publisher: Routledge
Release Date : 2021-07-29
Creating A Successful Digital Presence written by Gordon Fletcher and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-29 with Business & Economics categories.
Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to develop a set of skills that enables them to recognise and deliver an effective digital presence, firstly for themselves and then for the organisations who would employ them. It does not assume any prior technical knowledge and emphasises the value and benefits of creating a presence to actively participate in the digital economy. By structuring the chapters incrementally, the reader is guided through the development of their own presence while also being given the concepts and tools that will enable them in the future to scale this activity to suit the needs of a startup, an SME or a social business. By using well-established business principles to design a strategy, the reader is guided through the creation of a personal Theory of Change that will enable them to turn an abstract goal into an individual digital presence through a defined series of stages and intermediate change objectives. The book then proposes a series of tactics to draw out concrete actions. A range of examples and case studies from around the world feature in each chapter to showcase the range of different types of digital presence that can be created. By using a strategic and systematic process, this book draws together academic thinking with tangible and highly practical outcomes. It is essential reading for advanced undergraduate and postgraduate students studying any discipline related to the digital world, particularly digital marketing and digital business, entrepreneurship and strategy, as well as those taking employability and personal professional development programmes.
Post With Purpose A Digital Strategy Handbook
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Author : Jeffrey Rum
language : en
Publisher: Lulu.com
Release Date : 2017-11-16
Post With Purpose A Digital Strategy Handbook written by Jeffrey Rum and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-16 with Computers categories.
Post with Purpose shows you how to develop a thorough and actionable digital marketing strategy based on cutting edge tools in the industry. Ê Inspired by his consulting practice and educational workshops at Ignite Academy, Jeffrey Rum created this pioneering step-by-step guide to help purpose-driven organizations reach their audiences effectively and ignite real action. From creating your brand story and identifying key channels, Rum shows you how to deliver winning digital strategies that are meaningful, manageable, and measurable. Ê The ideas and steps outlined in this book are accessible and easy to implement. With its practical guidelines and readily applicable techniques, Post with Purpose is more of a workbook than a textbook. This influential book will help you ask the right questions while creating your digital strategy and arm you with simple tools and templates needed to reach your marketing goals.
A Policy Decision Making Framework For Devising Optimal Implementation Strategies For Good Agricultural And Environmental Policy Practices
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Author :
language : en
Publisher:
Release Date : 2001
A Policy Decision Making Framework For Devising Optimal Implementation Strategies For Good Agricultural And Environmental Policy Practices written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Agriculture categories.
Build Your Digital Strategy
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Author : Ryan Sawrie
language : en
Publisher: Digital Zeal
Release Date : 2021-12-01
Build Your Digital Strategy written by Ryan Sawrie and has been published by Digital Zeal this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-01 with Business & Economics categories.
Build Your Digital Strategy is a book for everyday digital marketers looking to level up their digital strategies. You'll learn a six-step process that works for any brand, creator or nonprofit looking to maximize the potential of what can be achieved with digital and social media channels. This book is for you if you are: • A marketing leader who wants to be more thoughtful about your social media efforts • Looking to break into a career in marketing strategy or digital strategy • A junior or mid-career digital marketer wanting to make an impression on your CMO • Tired of all the blogs and YouTube videos that tell you to be more strategic but don't tell you how to do that • Wanting to apply a proven strategy approach to your digital marketing Build Your Digital Strategy will teach you a six-step process and strategy framework that I have crafted over more than a decade's worth of creating digital strategies. By implementing the strategy framework, you'll gain the insight, confidence and direction that you need to be successful with digital. The process includes: • Aligning your digital marketing goals with your organization's overall marketing goals • Creating a digital brand identity that will make your channels successful • Learning who your targets are and why it matters • Defining a content strategy and figuring out how to create one • Selecting and planning for the social media and digital media channels that you will activate • Designing an evaluation and measurement plan for your strategy • Generating strategic ideas that will make your content pop and get you to your target goals If you just want to know what to do on TikTok, then this book probably isn't for you. While I'll give you the tools for making a decision about whether or not TikTok is for you, this book is not for people looking for the next big idea or viral hit. This is for people who want to get serious about digital marketing strategy. If you're tired of clients or colleagues questioning your skills or ideas, then you'll love what I've put together for you.
Optimizing Digital Strategy
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Author : Christopher Bones
language : en
Publisher: Kogan Page Publishers
Release Date : 2018-12-03
Optimizing Digital Strategy written by Christopher Bones and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-03 with Business & Economics categories.
Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets. Presenting a sustainable model of e-commerce that is appropriate to any individual organization's needs, Optimizing Digital Strategy addresses the repetitive dilemma between even more investment in technology and the need to improve margins and grow revenue. Illustrated by the authors' own digital work for global brands such as The Economist, Sky, O2, Regus, the Financial Times, Lidl and L.K.Bennett, this book shows how to balance the need to remain competitive, fully deliver customer expectations, and put resources behind investments that will deliver the best return.
Annual Report
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Author : State University of New York at Albany. Center for Technology in Government
language : en
Publisher:
Release Date : 1996
Annual Report written by State University of New York at Albany. Center for Technology in Government and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with categories.
Content Inc How Entrepreneurs Use Content To Build Massive Audiences And Create Radically Successful Businesses
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Author : Joe Pulizzi
language : en
Publisher: McGraw Hill Professional
Release Date : 2015-09-04
Content Inc How Entrepreneurs Use Content To Build Massive Audiences And Create Radically Successful Businesses written by Joe Pulizzi and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-04 with Business & Economics categories.
“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners