Leading Digital Strategy
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Leading Digital Strategy
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Author : Christopher Bones
language : en
Publisher: Kogan Page Publishers
Release Date : 2015-03-03
Leading Digital Strategy written by Christopher Bones and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-03 with Business & Economics categories.
For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organisational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realise rewarding opportunities for change.
Hbr S 10 Must Reads On Leading Digital Transformation With Bonus Article How Apple Is Organized For Innovation By Joel M Podolny And Morten T Hansen
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Author : Harvard Business Review
language : en
Publisher: Harvard Business Press
Release Date : 2021-09-07
Hbr S 10 Must Reads On Leading Digital Transformation With Bonus Article How Apple Is Organized For Innovation By Joel M Podolny And Morten T Hansen written by Harvard Business Review and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-07 with Business & Economics categories.
Become a digital-first organization—and avoid disruption. If you read nothing else on the principles and practices that lead to successful digital transformation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reinvent your digital strategy, overcome barriers to change, and win in the continuously connected world. This book will inspire you to: Devise an industry-transforming business model Minimize risk using discovery-driven transformation Leverage torrents of data more strategically Prepare your employees for the future of work Prioritize the right initiatives Compete in the age of AI This collection of articles includes "Discovery-Driven Digital Transformation," by Rita McGrath and Ryan McManus; "The Transformative Business Model," by Stelios Kavadias, Kostas Ladas, and Christoph Loch; "Digital Doesn't Have to Be Disruptive," by Nathan Furr and Andrew Shipilov; "What's Your Data Strategy?," by Leandro DalleMule and Thomas H. Davenport; "Competing in the Age of AI," by Marco Iansiti and Karim R. Lakhani; "Building the AI-Powered Organization," by Tim Fountaine, Brian McCarthy, and Tamim Saleh; "How Smart, Connected Products Are Transforming Companies," by Michael E. Porter and James E. Heppelmann; "The Age of Continuous Connection," by Nicolaj Siggelkow and Christian Terwiesch; "The Problem with Legacy Ecosystems," by Maxwell Wessel, Aaron Levie, and Robert Siegel; "Your Workforce Is More Adaptable Than You Think," by Joseph B. Fuller, Judith K. Wallenstein, Manjari Raman, and Alice de Chalendar; "How Apple Is Organized for Innovation," by Joel M. Podolny and Morten T. Hansen; and "Digital Transformation Comes Down to Talent in Four Key Areas," by Thomas H. Davenport and Thomas C. Redman. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.
Leading Digital
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Author : George Westerman
language : en
Publisher: Harvard Business Review Press
Release Date : 2014-09-23
Leading Digital written by George Westerman and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-23 with Business & Economics categories.
Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
Managing Digital Transformation
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Author : Andreas Hinterhuber
language : en
Publisher: Routledge
Release Date : 2021-05-26
Managing Digital Transformation written by Andreas Hinterhuber and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-26 with Business & Economics categories.
This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement digital transformation interviews with chief executive officers and chief digital officers of leading companies – Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, Thales and others – explore lessons learnt and roadmaps to successful implementation research and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.
Digital Strategy
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Author : Alexander Rauser
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016
Digital Strategy written by Alexander Rauser and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Strategic planning categories.
Digital Strategy: A Guide to Digital Business Transformation delivers practical solutions for enterprises operating in today's fast-paced business environment. This book is for any businessperson who either wishes to stay relevant amid the rapid pace of technology innovation or wants to be a digital disrupter. If you're in business today, you probably use digital technology to run your day-to-day operations. But if you don't have a digital strategy, you're at risk of losing out to your competitors by either failing to recognize the potential tools available or wasting resources while trying to prepare for digital disruption. This accessible book guides you through the steps of understanding what a digital strategy is; realizing how it can serve your business objectives; creating, implementing, and maintaining your digital strategy; and ultimately discovering how your strategy can help you innovate. Learn to manage your risks and opportunities, outperform the competition, and even shake up your industry with Digital Strategy: A Guide to Digital Business Transformation.
Digital Marketing
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Author : Yoram (Jerry) Wind
language : en
Publisher: John Wiley & Sons
Release Date : 2002-02-28
Digital Marketing written by Yoram (Jerry) Wind and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-02-28 with Business & Economics categories.
"Digital Marketing" ist der Auftakt zu einer neuen Buchreihe von Whartons berühmtem 'SEI Centre for Advanced Studies in Management' unter der Leitung von Professor Jerry Wind. Dieser Band konzentriert sich auf Marketingstrategien, Methoden und Fälle im internationalen E-Business. Mit Beiträgen von international führenden Experten amerikanischer Top-Business Schools, wie z.B. Wharton, der Universitäten von Texas und Columbia, der Harvard Universität, der Northwestern Universität, der Universitäten von Michigan und Duke sowie des Massachusetts Institute of Technology (MIT). Darüber hinaus gibt es auch ausgewählte Aufsätze von internationalen Experten aus Wissenschaft und Praxis. Profitieren auch Sie von den besten globalen Ideen und den neuesten Erkenntnissen im digitalen Marketing.
Leading Digital Transformation
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Author : Einar Iveroth
language : en
Publisher: Taylor & Francis
Release Date : 2025-11-21
Leading Digital Transformation written by Einar Iveroth and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-11-21 with Business & Economics categories.
Leading Digital Transformation: Management, Governance and Control explores how digital transformation is reshaping governance, control and management across organizations and society. It examines the effects of digitalization on strategy, structure and systems while offering historical context and addressing key areas such as AI, digital platforms, sustainability, leadership, risk, regulation and ethics. Uncovering the hidden forces driving digitalization, this book highlights the positive potential for digital technologies to guide and govern organizations toward a better society. In combining analytical depth with thematic breadth, the authors capture the complexity of digital transformation while also addressing practical implications for governance, strategy and control. Comprehensive and accessible, this book serves as an indispensable guide for those seeking to understand the challenges and opportunities of digital transformation. This is an ideal book for students and practitioners in the areas of digital transformation, innovation, organizational change, corporate governance and leadership.
Hacking Digital Best Practices To Implement And Accelerate Your Business Transformation
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Author : Michael Wade
language : en
Publisher: McGraw Hill Professional
Release Date : 2021-09-28
Hacking Digital Best Practices To Implement And Accelerate Your Business Transformation written by Michael Wade and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-28 with Business & Economics categories.
Improve your business performance through digital transformation Digital transformation has become commonplace across public and private sector organizations, and yet most struggle to achieve tangible results from it. Many make avoidable mistakes or fall into simple traps along the way. Written by a team of global digital transformation thought leaders, Hacking Digital provides practical advice and information that you need to successfully transform your organization. Hacking Digital is organized into six easy-to-follow sections: • Initiating Your Digital Transformation • Setting Up the Right Organizational Dynamics • Working with the Outside World • Creating Value in New Ways • Leading People and Organizations • Anchoring and Sustaining Performance How do you create a sense of urgency? How do you set up digital governance? How do you create successful digital offerings? How do you manage the relationship between digital transformation and IT? How do you scale digital initiatives? Hacking Digital answers these and many other questions you need to transform your organization and seize a competitive edge for years to come. www.hackingdigital.org
Strategy Business
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Author :
language : en
Publisher:
Release Date : 2009
Strategy Business written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business categories.
Driving Digital Strategy
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Author : Sunil Gupta
language : en
Publisher: Harvard Business Press
Release Date : 2018-07-24
Driving Digital Strategy written by Sunil Gupta and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-24 with Computers categories.
Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.