Research Handbook On Digital Strategy
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Research Handbook On Digital Strategy
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Author : Carmelo Cennamo
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-05-09
Research Handbook On Digital Strategy written by Carmelo Cennamo and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-09 with Business & Economics categories.
This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely novel issues posed by the new competitive digital context. This title contains one or more Open Access chapters.
Handbook Of Research On Digital Transformation Management And Tools
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Author : Pettinger, Richard
language : en
Publisher: IGI Global
Release Date : 2022-06-30
Handbook Of Research On Digital Transformation Management And Tools written by Pettinger, Richard and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-30 with Business & Economics categories.
Advances in digital technologies continue to impact all areas of life, including the business sector. Digital transformation is ascertained to usher in the digitalized economy and involves new concepts and management tools that must be considered in the context of management science and practice. For business leaders to ensure their companies remain competitive and relevant, it is essential for them to utilize these innovative technologies and strategies. The Handbook of Research on Digital Transformation Management and Tools highlights new digital concepts within management, such as digitalization and digital disruption, and addresses the paradigm shift in management science incurred by the digital transformation towards the digitalized economy. Covering a range of important topics such as cultural economy, online consumer behavior, sustainability, and social media, this major reference work is crucial for managers, business owners, researchers, scholars, academicians, practitioners, instructors, and students.
Handbook Of Research On Smart Management For Digital Transformation
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Author : Barbosa, Belem
language : en
Publisher: IGI Global
Release Date : 2022-03-11
Handbook Of Research On Smart Management For Digital Transformation written by Barbosa, Belem and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-11 with Business & Economics categories.
In a global and digital society, businesses are constantly being challenged by innovative and disruptive management strategies. The dramatic changes that took place in all corners of the world during the COVID-19 pandemic confirmed that companies need to update their resources and anticipate trends. The current changes introduced by digitalization offer endless innovation scenarios and strategic opportunities to companies but also demand an accurate and structured analysis of drivers, motivations, and determinants for success in this transformation. The Handbook of Research on Smart Management for Digital Transformation analyzes the drivers of digital transformation in businesses and assesses digital transformation success factors in the short, medium, and long run. This critical reference source is comprised of theoretical and empirical chapters as well as case studies on digital adoption by companies in different business sectors. Covering topics such as brand messaging, digital media platforms, and success determinants, this book is an essential resource for managers, researchers, educators of higher education, business students, digital strategists, business associations, communication and marketing agencies, entrepreneurs, and academicians.
Research Handbook On Digital Transformations
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Author : F. Xavier Olleros
language : en
Publisher: Edward Elgar Publishing
Release Date : 2016-09-30
Research Handbook On Digital Transformations written by F. Xavier Olleros and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-30 with Business & Economics categories.
The digital transition of our economies is now entering a phase of broad and deep societal impact. While there is one overall transition, there are many different sectoral transformations, from health and legal services to tax reports and taxi rides, as well as a rising number of transversal trends and policy issues, from widespread precarious employment and privacy concerns to market monopoly and cybercrime. They all are fertile ground for researchers, as established laws and regulations, organizational structures, business models, value networks and workflow routines are contested and displaced by newer alternatives. This Research Handbook offers a rich and interdisciplinary synthesis of some of the current thinking on the digital transformations underway.
The Sage Handbook Of Digital Marketing
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Author : Annmarie Hanlon
language : en
Publisher: SAGE
Release Date : 2022-06-10
The Sage Handbook Of Digital Marketing written by Annmarie Hanlon and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-10 with Business & Economics categories.
Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing. Part 1: Foundations of Digital Marketing Part 2: Methodologies and Theories in Digital Marketing Part 3: Channels and Platforms in Digital Marketing Part 4: Tools, Tactics and Techniques in Digital Marketing Part 5: Management and Metrics in Digital Marketing Part 6: Ethical Issues in Digital Marketing
The Handbook Of Strategic Public Relations And Integrated Marketing Communications Second Edition
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Author : Clarke L. Caywood
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-12-30
The Handbook Of Strategic Public Relations And Integrated Marketing Communications Second Edition written by Clarke L. Caywood and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-30 with Business & Economics categories.
The definitive guide to PR and communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises. Providing best practices for 28 key industries, the handbook is conveniently organized into thematic sections: Introduction to Public Relations and Integrated Communications— research, history, law and ethics Stakeholder Leadership in Public Relations—crisis management, employees, investors, consumers, press, corporate philanthropy and digital communities Current and Continuing Issues in Public Relations—business sustainability, environmental communications, and reputation and brand management Industries and Organizations: Business-to-Consumer and Business-to-Business—automotive, aviation, insurance, hospitality, healthcare, consulting, financial, food, law and energy Each section highlights specific case studies and examples to illuminate exactly how to plan and execute different methods for optimum results. The book concludes with a section on the future of the industry—developing issues, trends and roles of public relations and integrated communications. Use The Handbook of Strategic Public Relations and Integrated Marketing Communications to position your company, your brand and yourself for success for many years to come.
The Restaurant And Foodservice Market Research Handbook
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Author :
language : en
Publisher:
Release Date : 2002
The Restaurant And Foodservice Market Research Handbook written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Food service categories.
Research Handbook On Digital Transformation And Responsibility
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Author : Noel Carroll
language : en
Publisher: Edward Elgar Publishing
Release Date : 2026-01-28
Research Handbook On Digital Transformation And Responsibility written by Noel Carroll and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2026-01-28 with Business & Economics categories.
The Research Handbook on Digital Transformation and Responsibility explores how emerging technologies are reshaping contemporary society. Leading international scholars examine the opportunities that arise from these technologies, as well as the ethical, social, and environmental responsibilities they introduce. Adopting a transdisciplinary perspective, contributors highlight suggested frameworks for responsible innovation and sustainable technology adoption. The Handbook combines case studies with practical insights, presenting strategies to balance innovation with accountability. As a result, chapters address pressing moral issues, including AI ethics, data governance, digital inclusion, and environmental impact. Ultimately, this Handbook illustrates that digital transformation must be dealt with responsibly, in a way that benefits people, organisations, and the planet. The practical frameworks and empirical insights presented in this Research Handbook are of great benefit to scholars and students in the fields of business, technology, ethics, and sustainability. Providing actionable guidance on how governments and institutions can steer digital transformation responsibly, this Handbook is also an essential reference for policymakers and public sector leaders.
Consumer Market Research Handbook
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Author : Robert M. Worcester
language : en
Publisher: North Holland
Release Date : 1986
Consumer Market Research Handbook written by Robert M. Worcester and has been published by North Holland this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business & Economics categories.
The 2006 Entertainment Media Advertising Market Research Handbook
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Author :
language : en
Publisher:
Release Date : 2006
The 2006 Entertainment Media Advertising Market Research Handbook written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.