Optimizing Digital Strategy
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Optimizing Digital Strategy
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Author : Christopher Bones
language : en
Publisher: Kogan Page Publishers
Release Date : 2018-12-03
Optimizing Digital Strategy written by Christopher Bones and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-03 with Business & Economics categories.
Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets. Presenting a sustainable model of e-commerce that is appropriate to any individual organization's needs, Optimizing Digital Strategy addresses the repetitive dilemma between even more investment in technology and the need to improve margins and grow revenue. Illustrated by the authors' own digital work for global brands such as The Economist, Sky, O2, Regus, the Financial Times, Lidl and L.K.Bennett, this book shows how to balance the need to remain competitive, fully deliver customer expectations, and put resources behind investments that will deliver the best return.
Digital Business And Optimizing Operating Strategies
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Author : Akel, Gökhan
language : en
Publisher: IGI Global
Release Date : 2024-01-04
Digital Business And Optimizing Operating Strategies written by Akel, Gökhan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-04 with Business & Economics categories.
In the rapidly evolving digital era, businesses undergo profound transformations requiring strategic adaptation and optimization. Digital Business and Optimizing Operating Strategies delves into the intricate interplay between digital technology and business strategies, exploring various facets such as management, marketing, finance, human resources, and more within the digital market structure. This comprehensive book critically examines enterprises' skills, productivity, and adaptability in response to technological advancements and customer expectations. Covering a wide range of sub-topics, this book addresses the management of social media applications, the technological capabilities of human resources, digital sustainability, and the integration of artificial intelligence technology. By highlighting opportunities and challenges, the book serves as a valuable resource for researchers and practitioners across diverse disciplines, offering novel perspectives and cutting-edge practices in the digital business landscape. This book is designed to resonate with a diverse audience, and will appeal to researchers, marketing managers, metaverse enthusiasts, website designers and developers, e-commerce practitioners, social media users, consumer behavior and marketing researchers, and brand experts. It is an essential resource for both undergraduate and graduate students while also serving as a valuable reference for professionals in the field.
Digital Marketing Strategy
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Author : Niko Lahtinen
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-07-01
Digital Marketing Strategy written by Niko Lahtinen and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-01 with Business & Economics categories.
This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can be developed and implemented.
Digital Outcome Optimization
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Author : Stephen Waugh
language : en
Publisher:
Release Date : 2023
Digital Outcome Optimization written by Stephen Waugh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.
Public sector organizations must avoid expensive, inefficient cost or schedule variances that exhaust the resources of a project, and in response many deploy digital initiatives without clear, direct evidence of a quantifiable return on investment. This investigation determined if digital initiatives have a measurable return on investment for projects in the public sector, and could rationalize investment. A systematic review questioned, In public sector organizations, does the evidence suggest that the application of operational excellence ensures a ROI from digital initiatives? Scientific Management was the theoretical lens. The findings and conclusions of 43 peer-reviewed scholarly articles provided the data on optimization, digitalization, their synergy and benefits. The key findings are: 1. The combination of digitalization and optimization has quantifiable positive effect; 2. The combination makes benefits predictable; 3. The combination is testable with incremental deployment; 4. The combination makes the return on investment measurable; 5. The combination is compatible with any office design. This research improves understanding of how to quantify and deliberately plan the impact of digital initiatives. Mangers should: 1. Select the intended human outcome (customer value or staff effectiveness), then 2. Make five key management choices, 3. Select an optimization toolset, and 4. Implement the appropriate Industry 4.0 technology.
Digital Marketing Like A Pro
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Author : Clo Willaerts
language : en
Publisher: Lannoo Meulenhoff - Belgium
Release Date : 2023-01-31
Digital Marketing Like A Pro written by Clo Willaerts and has been published by Lannoo Meulenhoff - Belgium this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-31 with Business & Economics categories.
How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing, email marketing, social media and online advertising? What is the practical use for new technologies like Augmented and Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots? Digital Marketing like a PRO is an easy to follow, step-by-step marketing guide that helps you maximize all digital channels. Packed with models, information and examples to help you succeed, it is free of fluff and noise so you can get to work quickly. Whether you're new to marketing or a long-time professional seeking to boost your skills, this digital marketing handbook will help you save time, energy and resources as you learn from tested industry models and best practices.
Digital Marketing Excellence
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Author : Dave Chaffey
language : en
Publisher: Taylor & Francis
Release Date : 2017-03-31
Digital Marketing Excellence written by Dave Chaffey and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-31 with Business & Economics categories.
Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.
Does It Work 10 Principles For Delivering True Business Value In Digital Marketing
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Author : Shane Atchison
language : en
Publisher: McGraw Hill Professional
Release Date : 2015-05-01
Does It Work 10 Principles For Delivering True Business Value In Digital Marketing written by Shane Atchison and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-01 with Business & Economics categories.
You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward. Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use that information to become more effective in the future. That's where this groundbreaking marketing guide comes into play. From POSSIBLE, one of the world's most successful digital marketing agencies, Does Your Marketing Work? reveals 10 easy-to-understand principles for building a higly creative organization that thrives on data. You'll learn how to how to set business goals, inspire great ideas, find the right people, measure what matters, and act on insight. The book explains how to evaluate everything from simple projects to long-term brand vitality--all the while keeping the field wide open for brilliant creative work.
Search And Social
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Author : Rob Garner
language : en
Publisher: John Wiley & Sons
Release Date : 2012-11-06
Search And Social written by Rob Garner and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-06 with Business & Economics categories.
'Search and Social' is a detailed, hands-on guide to building a successful real-time marketing platform.
Proceedings Of The 23rd Ieee Conference On Decision Control December 12 14 1984 Las Vegas Hilton Las Vegas Nevada
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Author :
language : en
Publisher:
Release Date : 1984
Proceedings Of The 23rd Ieee Conference On Decision Control December 12 14 1984 Las Vegas Hilton Las Vegas Nevada written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Adaptive control systems categories.
Hawaii International Conference On System Sciences 23rd
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Author : IEEE Computer Society Press
language : en
Publisher:
Release Date : 1990
Hawaii International Conference On System Sciences 23rd written by IEEE Computer Society Press and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Computers categories.
This annual meeting, held in Kailua-Kona, Hawaii in January 1990, provides a forum for the interchange of ideas, advances, and applications among academics and practitioners in the information, computing, and system sciences (and an opportunity to get a winter suntan). Papers deal with: architecture