Build Your Digital Strategy
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The Start Up Founder S Guide To Digital Marketing
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Author : Pramod Maloo
language : en
Publisher: Harper Collins
Release Date : 2025-11-12
The Start Up Founder S Guide To Digital Marketing written by Pramod Maloo and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-11-12 with Business & Economics categories.
'We don't have budgets to hire a chief marketing officer'. 'While I understand marketing, this digital marketing is not my cup of tea.' 'How do I know that the digital marketing agency I have hired is not taking me for a ride.' How many times have you heard these statements from start-up founders? In the digital age where customers are buying more of digital influence (think Instagram, Meta) and google searches), startup owners need to be in control of their digital marketing game. The Start-up Founder's Guide to Digital Marketing brings you-the business owner- at the center stage and puts you in control of your digital marketing game. This 7-step guide will take you through the nuances of the digital game like never before, understand your target consumer's behavior and allocate your budgets in a focused manner so you can grow your business without losing your sleep and money.
Build Your Digital Strategy
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Author : Ryan Sawrie
language : en
Publisher: Digital Zeal
Release Date : 2021-12-01
Build Your Digital Strategy written by Ryan Sawrie and has been published by Digital Zeal this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-01 with Business & Economics categories.
Build Your Digital Strategy is a book for everyday digital marketers looking to level up their digital strategies. You'll learn a six-step process that works for any brand, creator or nonprofit looking to maximize the potential of what can be achieved with digital and social media channels. This book is for you if you are: • A marketing leader who wants to be more thoughtful about your social media efforts • Looking to break into a career in marketing strategy or digital strategy • A junior or mid-career digital marketer wanting to make an impression on your CMO • Tired of all the blogs and YouTube videos that tell you to be more strategic but don't tell you how to do that • Wanting to apply a proven strategy approach to your digital marketing Build Your Digital Strategy will teach you a six-step process and strategy framework that I have crafted over more than a decade's worth of creating digital strategies. By implementing the strategy framework, you'll gain the insight, confidence and direction that you need to be successful with digital. The process includes: • Aligning your digital marketing goals with your organization's overall marketing goals • Creating a digital brand identity that will make your channels successful • Learning who your targets are and why it matters • Defining a content strategy and figuring out how to create one • Selecting and planning for the social media and digital media channels that you will activate • Designing an evaluation and measurement plan for your strategy • Generating strategic ideas that will make your content pop and get you to your target goals If you just want to know what to do on TikTok, then this book probably isn't for you. While I'll give you the tools for making a decision about whether or not TikTok is for you, this book is not for people looking for the next big idea or viral hit. This is for people who want to get serious about digital marketing strategy. If you're tired of clients or colleagues questioning your skills or ideas, then you'll love what I've put together for you.
Create Your Digital Portfolio
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Author : Susan Amirian
language : en
Publisher: JIST Works
Release Date : 2006
Create Your Digital Portfolio written by Susan Amirian and has been published by JIST Works this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Job seekers, students, and teachers are discovering the power of using a digital portfolio for job hunting, career development, teaching, and learning. This step-by-step workbook unveils each facet of creating a PDF portfolio, providing checklists and worksheets that guide the user through design, collection of artifacts, development, and distribution of a career portfolio through e-mail, on CD/DVD, or within a Web site. This workbook is graphical, using many illustrations of portfolios and screenshots that demonstrate how to use the Adobe� Acrobat� software to create an easy-to-transfer showcase of accomplishments. Examples of both effective and ineffective portfolios are provided. Using Acrobat solves many of the problems of finding the right software for portfolio creation and distribution.
Digital Strategy
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Author : Alexander Rauser
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016
Digital Strategy written by Alexander Rauser and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Strategic planning categories.
Digital Strategy: A Guide to Digital Business Transformation delivers practical solutions for enterprises operating in today's fast-paced business environment. This book is for any businessperson who either wishes to stay relevant amid the rapid pace of technology innovation or wants to be a digital disrupter. If you're in business today, you probably use digital technology to run your day-to-day operations. But if you don't have a digital strategy, you're at risk of losing out to your competitors by either failing to recognize the potential tools available or wasting resources while trying to prepare for digital disruption. This accessible book guides you through the steps of understanding what a digital strategy is; realizing how it can serve your business objectives; creating, implementing, and maintaining your digital strategy; and ultimately discovering how your strategy can help you innovate. Learn to manage your risks and opportunities, outperform the competition, and even shake up your industry with Digital Strategy: A Guide to Digital Business Transformation.
Strategic Marketing For The Digital Age
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Author : Bill Bishop
language : en
Publisher: Lincolnwood, Chicago, Ill. : American Marketing Association : NTC Business Books
Release Date : 1998
Strategic Marketing For The Digital Age written by Bill Bishop and has been published by Lincolnwood, Chicago, Ill. : American Marketing Association : NTC Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
Strategic Marketing for the Digital Age shows you how to build a digital marketing strategy, develop a plan, and execute it profitably. Bill Bishop gives you a practical, step-by-step model for developing an effective marketing program using digital and online technology. He takes you beyond mere "Internet" marketing and shows you how to expand your marketing power by using all of the digital tools available.
Klout Matters How To Engage Customers Boost Your Digital Influence And Raise Your Klout Score For Success
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Author : Gina Carr
language : en
Publisher: McGraw Hill Professional
Release Date : 2013-10-11
Klout Matters How To Engage Customers Boost Your Digital Influence And Raise Your Klout Score For Success written by Gina Carr and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-11 with Business & Economics categories.
Build Credibility, Get More Business, and Increase Profits with DIGITAL INFLUENCE Strong influence translates to more business--and nothing measures influence like Klout, which has scored more than 100 million people and companies. A high Klout score has become one of the most important business assets today. It can mean the difference between business success and failure. It can affect your job prospects, how your customer service complaints are handled, and whether you’re recognized as an expert in your industry. In Klout Matters, two of today's top social media gurus show you how to raise your Klout score and use it to your advantage. Klout Matters offers simple strategies you can begin using right away. It provides step-by-step guidance that will help you rise above the online noise to stand out, build trust, and grow your business. "Terry Brock and Gina Carr show you how to engage with customers in this fast-paced, ever-changing field. Use their proven principles to make your Klout score rise to the top." -- Harvey Mackay, #1 New York Times bestselling author of Swim with the Sharks without Being Eaten Alive "Everyone wants more impact, influence, and recognition. Buy this book and implement the ideas and strategies, so that you go from Klout to significance." -- Jeffrey Gitomer, New York Times bestselling author of The Little Red Book of Selling and 21.5 Unbreakable Laws of Selling
The Documentary Filmmaking Master Class Second Edition
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Author : Betsy Chasse
language : en
Publisher: Simon and Schuster
Release Date : 2026-01-20
The Documentary Filmmaking Master Class Second Edition written by Betsy Chasse and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2026-01-20 with Performing Arts categories.
"A realist with a sense of humor, Chasse is both stringent and encouraging as she covers every aspect of creating a successful production." —Booklist starred review How to Make and Distribute a Documentary without Losing Your Mind or Going Broke Documentary filmmaking requires more than just a passion for the subject––whether it be one’s personal story or that of someone else, a historical event or a startling discovery, a political movement or a heinous crime. Making a documentary and getting it in front of an audience requires determination, careful planning, money, and a strong production team. With over thirty years of experience in filmmaking, author Betsy Chasse mentors readers every step of the way with a down-to-earth approach and invaluable advice. Chapters cover topics such as: Choosing a Subject Developing a Business Plan Securing Financial Backing Assembling a Production Team Nailing Interviews and Shooting B-Roll Getting through Post-Production Distributing and Marketing the Film The new edition enhances the well-regarded original title to adapt to the quick-changing media landscape, with all-new sections on updating revenue models for streaming, making the most of self-distribution and festivals, creating an algorithm-friendly marketing strategy, building your personal brand, and using AI tools thoughtfully. Both novices and experienced filmmakers will benefit from this all-inclusive guide. With the right knowledge, persistence, and The Documentary Filmmaking Master Class in their camera bags, readers will not only turn their visions into reality, they’ll be able to share the results with others and navigate the process with confidence.
Internet Commerce
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Author : Andrew Dahl
language : en
Publisher: New Riders Publishing
Release Date : 1996
Internet Commerce written by Andrew Dahl and has been published by New Riders Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
Covering the digital cash technology and how it will change the way you do business, this reference guide offers information on preparing and setting up the company on a digital cash system and configuring the system properly to ensure security in all transactions. It also includes managing and maintaining the digital cash system to maximize business opportunities and profits.
Build Your Digital Marketing Strategy
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Author : Steve Brennan
language : en
Publisher:
Release Date : 2018-09-26
Build Your Digital Marketing Strategy written by Steve Brennan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-26 with Business & Economics categories.
Digital marketing remains a relatively new discipline and most organisations are still learning how best to achieve the visibility they need online. This book is your blueprint for building your own best practice digital marketing strategy so that yours can be the business that wins the most leads and sales in your sector.
The 12 Powers Of A Marketing Leader How To Succeed By Building Customer And Company Value
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Author : Thomas Barta
language : en
Publisher: McGraw Hill Professional
Release Date : 2016-09-22
The 12 Powers Of A Marketing Leader How To Succeed By Building Customer And Company Value written by Thomas Barta and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-22 with Business & Economics categories.
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.