Creating A Successful Digital Presence
DOWNLOAD
Download Creating A Successful Digital Presence PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Creating A Successful Digital Presence book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Creating A Successful Digital Presence
DOWNLOAD
Author : Gordon Fletcher
language : en
Publisher: Routledge
Release Date : 2021-07-29
Creating A Successful Digital Presence written by Gordon Fletcher and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-29 with Business & Economics categories.
Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to develop a set of skills that enables them to recognise and deliver an effective digital presence, firstly for themselves and then for the organisations who would employ them. It does not assume any prior technical knowledge and emphasises the value and benefits of creating a presence to actively participate in the digital economy. By structuring the chapters incrementally, the reader is guided through the development of their own presence while also being given the concepts and tools that will enable them in the future to scale this activity to suit the needs of a startup, an SME or a social business. By using well-established business principles to design a strategy, the reader is guided through the creation of a personal Theory of Change that will enable them to turn an abstract goal into an individual digital presence through a defined series of stages and intermediate change objectives. The book then proposes a series of tactics to draw out concrete actions. A range of examples and case studies from around the world feature in each chapter to showcase the range of different types of digital presence that can be created. By using a strategic and systematic process, this book draws together academic thinking with tangible and highly practical outcomes. It is essential reading for advanced undergraduate and postgraduate students studying any discipline related to the digital world, particularly digital marketing and digital business, entrepreneurship and strategy, as well as those taking employability and personal professional development programmes.
The Social Media Strategist Build A Successful Program From The Inside Out
DOWNLOAD
Author : Christopher Barger
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-12-20
The Social Media Strategist Build A Successful Program From The Inside Out written by Christopher Barger and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-20 with Business & Economics categories.
Build a powerful social media strategy to increase buzz—and the bottom line “Whether you’re Fortune 500 or a small business owner, if you’re looking for success in this field, you owe it to yourself to read this book.” —George G. Smith Jr., Social Strategist, PepsiCo “After working with hundreds of organizations in their efforts to adopt social technologies, I can safely say The Social Media Strategist is the best guide available. Christopher Barger elevates the social media conversation with an experienced pragmatic insider’s discussion about real adoption. This book should be on every corporate and agency practitioner’s shelf.” —Geoff Livingston, author of Welcome to the Fifth Estate and Now Is Gone “This book is an absolute must-read for anyone seeking to better understand how to plug social media into their business from both a strategic and an operational standpoint, and should be required reading for communications and business management students around the world.” —Olivier A. Blanchard, author of Social Media ROI “The Social Media Strategist is refreshing because it has substance amidst a sea of social media superficiality. It will help you think strategically and realistically so you can act efficiently and creatively. If you’re serious about business and committed about leveraging social media, you need to read this book.” —Esteban Contreras, Social Media Marketing Manager, Samsung USA “Christopher offers a refreshing point of view as a seasoned practitioner and leader in the earliest days of the social media evolution. He describes the challenges of large-scale internal change and the rewards of integrating social media business planning, and he shares real-world examples of successful campaigns.” —Shauna Causey, Head of Social Media, Nordstrom About the Book: In today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master the social media space are the ones who come out on top. There is greater urgency than ever before to establish a vibrant social media program—and it all starts with a key strategist who can best organize and leverage all of the organization’s resources to cut through the bureaucracy and get real-time results. This is where The Social Media Strategist comes in. Before tackling specific social media programs, you first have to get your own organization—and everyone in it—on board with making social media a business strategy priority. Christopher Barger, the award-winning former social media director at General Motors and IBM’s former “blogger-in-chief,” describes all the challenges particular to getting a comprehensive social media program off the ground in a large firm. The Social Media Strategist teaches you how to: Manage internal office politics, from your legal team to the policy makers to the human resource department Present new ideas to lawyers and executives in a compelling, convincing way Teach your employees the guidelines and protocols they’ll need to represent your company Turn your organization into a true media outlet, publishing content that is generated by in-house employees and is truly engaging to an outside audience “Telling a company from the outside what it should do is one thing,” writes Barger. “Actually making it happen from the inside is quite another.” Here, he takes the bold step of starting where all successful endeavors begin: by planning well, by putting all the moving parts in the right place, by constructing a solid foundation. Consult The Social Media Strategist and build the best-suited social media infrastructure for your company. Then, and only then, can you begin to raise your profile, connect with customers, and increase your profits using the most powerful new business tool.
Creating A Digital Empire A Step By Step Guide To Launching And Growing Your Online Business
DOWNLOAD
Author : Shu Chen Hou
language : en
Publisher: KOKOSHUNGSAN®
Release Date :
Creating A Digital Empire A Step By Step Guide To Launching And Growing Your Online Business written by Shu Chen Hou and has been published by KOKOSHUNGSAN® this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
In today's fast-paced and rapidly evolving world, businesses of all types and sizes need a strong online presence to remain competitive and successful. The internet has become the go-to platform for commerce - those that don't have an online presence are missing out on valuable opportunities to expand and develop. This is why more and more entrepreneurs and business owners are turning to the digital realm to launch and expand their businesses. A digital empire is a company built on the internet with an emphasis on creating an influential online presence that can attract customers from around the globe. Building a digital empire offers numerous advantages. Notably, working remotely and having the right systems in place allow entrepreneurs to create businesses that run themselves is now possible. Additionally, digital empires have the potential to reach a much broader audience than traditional brick-and-mortar businesses. Through the internet, it's possible to connect with people from around the globe and sell products and services to an international customer base. But perhaps the most compelling reason to build a digital empire is the opportunity it presents to build something that truly reflects your values and passions. When you create something online, you have the freedom to craft something that accurately reflects who you are and what your mission is. Constructing a digital empire is not without its challenges. There is an extensive learning curve to master the tools and technologies behind online businesses, plus there is intense competition in this space - making it difficult to stand out and develop an impressive brand. Nonetheless, success is possible! With the right guidance and support, anyone can build a successful digital empire. This book provides that guidance with an easy-to-follow step-by-step process for launching and growing your online business. Whether you're already established or just starting out, this guide will help lay the groundwork necessary to build that foundation so your empire continues to expand for years to come.
Global Business
DOWNLOAD
Author : Mehdi Khosrowpour
language : en
Publisher: IGI Global
Release Date : 2011-01-01
Global Business written by Mehdi Khosrowpour and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-01 with Business & Economics categories.
"This multi-volume reference examines critical issues and emerging trends in global business, with topics ranging from managing new information technology in global business operations to ethics and communication strategies"--Provided by publisher.
The Startup Equation A Visual Guidebook To Building Your Startup
DOWNLOAD
Author : Steve Fisher
language : en
Publisher: McGraw Hill Professional
Release Date : 2015-05-15
The Startup Equation A Visual Guidebook To Building Your Startup written by Steve Fisher and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-15 with Business & Economics categories.
Filled with infographics, visuals, and case studies—a vibrant, practical guide to creating a winning business model for any startup The Startup Equation leads you step by step through the decisions and data to find your perfect startup model. You'll learn how to identify your “entrepreneurial type” and follow the book’s visual roadmap to building your own successful business plan for your unique dream. The book provides the blueprint for not only understanding the startup economy, but the challenges and opportunities for every type of new business. Steve Fisher is co-founder of the Revolution Factory, a global network that funds, builds, and launching new products. He is also co-founder of The Revolution Institute, a global nonprofit that promotes social good. Ja-Naé Duane is a speaker, strategist, social scientist, artist, creative economist, and author of How to Start Your Business with $100.
Creating A Digital Portfolio
DOWNLOAD
Author : Cynthia Baron
language : en
Publisher: Hayden
Release Date : 1996
Creating A Digital Portfolio written by Cynthia Baron and has been published by Hayden this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Computers categories.
This is a guidebook for digital designers to market themselves and their clients using digital media. The author takes readers step-by-step through planning, production, and finishing touches. Starter portfolios and software samples on the CD-ROM let readers begin using the digital portfolio the day of purchase.
Online Information
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 1996
Online Information written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Information retrieval categories.
Business 2 0
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 2006
Business 2 0 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Electronic commerce categories.
Pc Magazine
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 2006
Pc Magazine written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with IBM microcomputers categories.
The Nonprofit Handbook
DOWNLOAD
Author : Tracy D. Connors
language : en
Publisher: John Wiley & Sons
Release Date : 2001-03-15
The Nonprofit Handbook written by Tracy D. Connors and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-03-15 with Business & Economics categories.
The Nonprofit Handbook: Management, Third Edition brings together more than thirty-five leading experts in nonprofit management to provide information and guidance on standardized policies and procedures that are applicable to virtually every nonprofit organization--and effect the three most crucial areas: Effectiveness, Efficiency, and Evolutionary Environment. Updated to include the latest developments in the field, this new edition: Covers such topics as management environment, organizational identity and focus, effective operating and management strategies, marketing and communications, information management technology, process management, fund raising, values, leadership, and human resource development. Includes sample forms, management checklists, model reports, and suggested policy statements that can be adapted to the needs of any organization. Applies the latest developments in business management to the nonprofit sector. Stays current with annual updates. Also available as part of a two volume set along with Fund Raising: Evaluating and Managing the Fund Development Process, Third Edition, The Nonprofit Handbook provides a foundation from which nonprofits can best manage and administer their organizations—and make their missions flourish.