The Creative Marketer

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The Creative Marketer

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Author : Simon Majaro
language : en
Publisher:
Release Date : 1993

The Creative Marketer written by Simon Majaro and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Creative ability in business categories.

Creative Marketing

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Author : I. Fillis
language : en
Publisher: Springer
Release Date : 2005-11-10

Creative Marketing written by I. Fillis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-10 with Business & Economics categories.

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention. Creative Marketing gets back to how best to support individuals as well as small, medium and micro-enterprises through new marketing approaches.

Creative Marketing Communications

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Author : Daniel L. Yadin
language : en
Publisher: Kogan Page Publishers
Release Date : 2001

Creative Marketing Communications written by Daniel L. Yadin and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.

A practical guide to creative marketing techniques Creative Marketing Communications features information on every aspect of marketing communications from branding and positioning to writing sales-winning copy and assessing creative work. This third edition contains a new section covering marketing on the Internet.

Creative Marketing For New Product And New Business Development

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Author : Akira Ishikawa
language : en
Publisher: World Scientific
Release Date : 2008-09-08

Creative Marketing For New Product And New Business Development written by Akira Ishikawa and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-08 with Business & Economics categories.

New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R&D activities strategically and how to connect them with successful products, services and commercialization. Using interesting, real case studies such as “Healthy Tea™” developed by Japan Coca-Cola, Inc., the recommendation engine “Teach Me Electronic Appliances”, and the development of various robots, the book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis. It will therefore appeal to both business practitioners as well as researchers and students interested in innovation and marketing issues.

The Brand Marketing Book

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Author : Joe Marconi
language : en
Publisher: McGraw Hill Professional
Release Date : 2000

The Brand Marketing Book written by Joe Marconi and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.

Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today's competitive global marketplace by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Case studies of successful brands that are now household names as well as those we no longer remember are included. Features "on-the-money" guidance for building successful brand strategies and brand loyalty including: * Finding the right name or changing names. * Creating logos, signatures, and corporate identity programs. * Building a brand through advertising. * Creating, managing, and marketing brand equity.

Gillick Ridenour Associates Ltd V Agawam Creative Marketing Associates Inc

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Author :
language : en
Publisher:
Release Date : 1982

Gillick Ridenour Associates Ltd V Agawam Creative Marketing Associates Inc written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with categories.

Marketing Management

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Author : Albert Field
language : en
Publisher:
Release Date : 1960

Marketing Management written by Albert Field and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1960 with categories.

The Adweek Directory

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Author :
language : en
Publisher:
Release Date : 2009

The Adweek Directory written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Advertising agencies categories.

Marketing

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Author :
language : en
Publisher:
Release Date : 1984

Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Marketing categories.

Creative Marketing A New Management Philosophy

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Author : Robin Luke
language : en
Publisher: Balboa Press
Release Date : 2014-11-18

Creative Marketing A New Management Philosophy written by Robin Luke and has been published by Balboa Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-18 with Business & Economics categories.

Creative Marketing lifts marketing theory and practice to a higher order,-a third level above Operational and Strategic Marketing. It provides a new mapping structure, rationale, market research methodology and a new unifying philosophical basis. It involves a new and highly proactive approach to superior market value creation. A secondary objective of the text is to draw marketing back into the province of general management, acknowledging that it has for too long been divorced from its roots and thereby become dominated by an academic perspective. The author argues that the discipline is currently unable to provide any definitive set of strategies that offer some prospect of guaranteed success under all possible market conditions. This is because traditional marketing has been predicated on the basis that incremental improvements in a companys marketing mix is the only way to build and defend some sort of competitive market advantage. In practice, this advantage is often easily and quickly eroded by the actions of competitors. Contrary to this common (organizational development) wisdom, long-term empirical evidence clearly demonstrates that it is the companies that dominate their particular industry,-that in fact own the industry standard, that enjoy the highest profit margins and enjoy the longest periods of largely uncontested market supremacy. Creative Marketing as described in this book offers a means whereby any company can, given sufficient creative imagination, come to dominate its industry, irrespective of its present market status. This is because the processes involved are not contingent upon some sort of technological superiority or extensive financial or other resources. The text provides the methodology for realizing the long-sought envelope curve path of corporate growth and profitability, that means never having to complete an industry life cycle,-perhaps the Holy Grail of Marketing.