Creative Marketing
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Creative Marketing Communications
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Author : Daniel L. Yadin
language : en
Publisher: Kogan Page Publishers
Release Date : 2001
Creative Marketing Communications written by Daniel L. Yadin and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
A practical guide to creative marketing techniques Creative Marketing Communications features information on every aspect of marketing communications from branding and positioning to writing sales-winning copy and assessing creative work. This third edition contains a new section covering marketing on the Internet.
Creative Marketing
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Author : I. Fillis
language : en
Publisher: Springer
Release Date : 2005-11-10
Creative Marketing written by I. Fillis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-10 with Business & Economics categories.
Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention. Creative Marketing gets back to how best to support individuals as well as small, medium and micro-enterprises through new marketing approaches.
Creative Marketing For New Product And New Business Development
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Author : Akira Ishikawa
language : en
Publisher: World Scientific
Release Date : 2008-09-08
Creative Marketing For New Product And New Business Development written by Akira Ishikawa and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-08 with Business & Economics categories.
New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R&D activities strategically and how to connect them with successful products, services and commercialization. Using interesting, real case studies such as “Healthy Tea™” developed by Japan Coca-Cola, Inc., the recommendation engine “Teach Me Electronic Appliances”, and the development of various robots, the book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis. It will therefore appeal to both business practitioners as well as researchers and students interested in innovation and marketing issues.
Creative Marketing A New Management Philosophy
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Author : Robin Luke
language : en
Publisher: Balboa Press
Release Date : 2014-11-18
Creative Marketing A New Management Philosophy written by Robin Luke and has been published by Balboa Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-18 with Business & Economics categories.
Creative Marketing lifts marketing theory and practice to a higher order, -a third level above Operational and Strategic Marketing. It provides a new mapping structure, rationale, market research methodology and a new unifying philosophical basis. It involves a new and highly proactive approach to superior market value creation. A secondary objective of the text is to draw marketing back into the province of general management, acknowledging that it has for too long been divorced from its roots and thereby become dominated by an academic perspective. The author argues that the discipline is currently unable to provide any definitive set of strategies that offer some prospect of guaranteed success under all possible market conditions. This is because traditional marketing has been predicated on the basis that incremental improvements in a company's marketing mix is the only way to build and defend some sort of competitive market advantage. In practice, this advantage is often easily and quickly eroded by the actions of competitors. Contrary to this common (organizational development) wisdom, long-term empirical evidence clearly demonstrates that it is the companies that dominate their particular industry, -that in fact ?own? the industry standard, that enjoy the highest profit margins and enjoy the longest periods of largely uncontested market supremacy. Creative Marketing as described in this book offers a means whereby any company can, given sufficient creative imagination, come to dominate its industry, irrespective of its present market status. This is because the processes involved are not contingent upon some sort of technological superiority or extensive financial or other resources. The text provides the methodology for realizing the long-sought ?envelope curve? path of corporate growth and profitability, that means never having to complete an industry life cycle, -perhaps the Holy Grail of Marketing.
Ideas That Sell The Art Of Creative Marketing
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Author : Kulbhushan Chandel, . D. S. Kaushik
language : en
Publisher: The Readers Paradise
Release Date :
Ideas That Sell The Art Of Creative Marketing written by Kulbhushan Chandel, . D. S. Kaushik and has been published by The Readers Paradise this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Ideas That Sell: The Art of Creative Marketing" is a practical and inspiring guide for marketers, entrepreneurs, and creatives who want to master the skill of turning ideas into impactful campaigns. Blending storytelling, psychology, and branding strategies, the book explores how to craft messages that resonate, build emotional connections with audiences, and stand out in a crowded marketplace. Packed with real-world examples and actionable insights, it reveals how creativity—when aligned with clear strategy can become the most powerful marketing tool for any business. —How powerful concepts shape memorable campaigns. - Blends creativity with strategy to help brands connect with target audiences. - Covers consumer psychology, emotional appeal, and brand storytelling. - Offers real-world case studies and lessons from successful marketing campaigns. - Provides practical tools and frameworks for brainstorming, pitching, and executing ideas. - Ideal for marketers, creatives, entrepreneurs, and students in branding or advertising. - Emphasizes the role of authenticity and originality in building lasting brand value.
Creative Marketing A New Management Philosophy
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Author : Robin Luke
language : en
Publisher: Balboa Press
Release Date : 2014-11-18
Creative Marketing A New Management Philosophy written by Robin Luke and has been published by Balboa Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-18 with Business & Economics categories.
Creative Marketing lifts marketing theory and practice to a higher order,-a third level above Operational and Strategic Marketing. It provides a new mapping structure, rationale, market research methodology and a new unifying philosophical basis. It involves a new and highly proactive approach to superior market value creation. A secondary objective of the text is to draw marketing back into the province of general management, acknowledging that it has for too long been divorced from its roots and thereby become dominated by an academic perspective. The author argues that the discipline is currently unable to provide any definitive set of strategies that offer some prospect of guaranteed success under all possible market conditions. This is because traditional marketing has been predicated on the basis that incremental improvements in a companys marketing mix is the only way to build and defend some sort of competitive market advantage. In practice, this advantage is often easily and quickly eroded by the actions of competitors. Contrary to this common (organizational development) wisdom, long-term empirical evidence clearly demonstrates that it is the companies that dominate their particular industry,-that in fact own the industry standard, that enjoy the highest profit margins and enjoy the longest periods of largely uncontested market supremacy. Creative Marketing as described in this book offers a means whereby any company can, given sufficient creative imagination, come to dominate its industry, irrespective of its present market status. This is because the processes involved are not contingent upon some sort of technological superiority or extensive financial or other resources. The text provides the methodology for realizing the long-sought envelope curve path of corporate growth and profitability, that means never having to complete an industry life cycle,-perhaps the Holy Grail of Marketing.
Five Steps To Creative Marketing
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Author : Kebrasca King
language : en
Publisher: Michael Hanrahan Publishing
Release Date : 2016-06-23
Five Steps To Creative Marketing written by Kebrasca King and has been published by Michael Hanrahan Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-23 with Marketing categories.
Every business needs marketing to grow. All across the world, marketing and sales people are trying to answer three main questions: - How do I sell more products this quarter? - How are we going to increase our customers this year? - How can we gain more media coverage with this product? With so many marketing options to choose from, you are often left wondering if you've chosen the right approach and whether your hard earned money is actually going to give you the results you truly want. Creative marketing is about getting back to basics, looking at what works and how best to apply it in your business today. It's a step by step approach put into simple English so that you can start making the changes you need today. Kebrasca King is a marketing expert, author, entrepreneur and co-founder of King Creative Media - Docklands' #1 Marketing Company. He arrived in Australia with nothing more than $5k, a suitcase and a dream. He now operates a leading agency working with clients from all over the world.
Creative Marketing
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Author : Yaniv Zaid
language : en
Publisher:
Release Date : 2019
Creative Marketing written by Yaniv Zaid and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Handbook Of Organizational Creativity
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Author : Roni Reiter-Palmon
language : en
Publisher: Elsevier
Release Date : 2023-06-22
Handbook Of Organizational Creativity written by Roni Reiter-Palmon and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-22 with Psychology categories.
Handbook of Organizational Creativity: Leadership, Interventions, and Macro Level Issues, Second Edition covers creativity from many perspectives in two unique volumes, including artificial Intelligence work, creativity within specific applied domains (e.g., engineering, science, therapy), and coverage of leadership. The book includes individual, team and organizational level factors and includes organizational interventions to facilitate creativity (such as training). Chapters focus on creative abilities and creative problem-solving processes, along with individual differences such as motivation, affect and personality. New chapters include the neuroscience of creativity, creativity and meaning, morality/ethicality and creativity, and creative self-beliefs. Sections on group level phenomena examine team cognition, team social processes, team diversity, social networks, and multi-team systems and creativity. Final coverages includes different types and approaches to leadership, such as transformational leadership, ambidextrous leadership leader-follower relations, and more. - Focuses on the key need to increase creativity and innovation in organizations - Identifies factors influencing organizational creativity in specific subject domains - Discusses effects of rewards, training, and performance management on creativity - Contains new coverage of virtual teams, creative meetings, and multiteam systems - Presents interventions to improve organizational creativity - Explores use of AI, technology, and design thinking for organizational creativity - This expanded second edition is divided into two volumes. For further information on Individual and Group Level Influences visit https://shop.elsevier.com/books/handbook-of-organizational-creativity/reiter-palmon/978-0-323-91840-4
The Fundamentals Of Creative Advertising
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Author : Ken Burtenshaw
language : en
Publisher: A&C Black
Release Date : 2011-08-31
The Fundamentals Of Creative Advertising written by Ken Burtenshaw and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-31 with Design categories.
The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.