Creative Marketing Communications
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Creative Marketing Communications
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Author : Daniel L. Yadin
language : en
Publisher: Kogan Page Publishers
Release Date : 2001
Creative Marketing Communications written by Daniel L. Yadin and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
A practical guide to creative marketing techniques Creative Marketing Communications features information on every aspect of marketing communications from branding and positioning to writing sales-winning copy and assessing creative work. This third edition contains a new section covering marketing on the Internet.
Creative Marketing Communications
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Author : Daniel L. Yadin
language : en
Publisher:
Release Date : 2000
Creative Marketing Communications written by Daniel L. Yadin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Communication in marketing categories.
Creative Marketing Communications
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Author : Daniel L. Yadin
language : en
Publisher:
Release Date : 1998
Creative Marketing Communications written by Daniel L. Yadin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Advertising categories.
This highly practical, completely updated guide shows how to apply professional techniques to improve marketing communications whether you are marketing brands, products, services or ideas. It is essential for all marketeers interested in communicating creatively.
Creative Marketing Communications
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Author : Ceo Speak
language : en
Publisher:
Release Date :
Creative Marketing Communications written by Ceo Speak and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Top creative minds reveal the secrets of powerful marketing communication campaigns. Packed in this uniquely innovative book is the wealth of experience and expertise of creative hot-shots from some of the world's leading marketing, advertising and public relations firms. These top creative marketing communicators reveal the secrets that lend creative power and impact to marketing communications
Creative Marketing Communications
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Author : Daniel Yadin
language : en
Publisher:
Release Date : 2007
Creative Marketing Communications written by Daniel Yadin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Advertising categories.
Substantially Enlarged, Revised And Updated, This Edition Of This Popular Book Is A Goldmine Of Creative Techniques. The Author Shows How To Apply Professional, Proven Creatvie Techniques To Help Raise The Poser Of Your Marketing Communications, Make Them More Persuasive, And Improve The Response.
Integrated Marketing Communication
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Author : Robyn Blakeman
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2023-06-22
Integrated Marketing Communication written by Robyn Blakeman and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-22 with Business & Economics categories.
Now in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Robyn Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, the book explores visual and verbal tactics, along with the use of business theory and practices and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion. The fourth edition features Twelve new case studies Increased discussion of digital and social media opportunities Content boxes comparing new and traditional media End of chapter discussion questions Comprehensive glossary of terms
Developing A Creative And Innovative Integrated Marketing Communications Plan
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Author : James R. Ogden
language : en
Publisher: Pearson
Release Date : 1998
Developing A Creative And Innovative Integrated Marketing Communications Plan written by James R. Ogden and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Communication in marketing categories.
Written from a managerial point of view, this book covers all major areas, and increases students' ability to learn the material through an in-depth 'flow chart' or 'how to' diagram.
Marketing Communications An Advertising Promotion And Branding Perspective
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Author :
language : en
Publisher: Goodfellow Publishers
Release Date : 2024-12-20
Marketing Communications An Advertising Promotion And Branding Perspective written by and has been published by Goodfellow Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-20 with Business & Economics categories.
Advertising And Promotion
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Author : Chris Hackley
language : en
Publisher: SAGE
Release Date : 2010-02-15
Advertising And Promotion written by Chris Hackley and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-15 with Business & Economics categories.
'Bridges the academic gap between textbook and leading edge marketing thinking. It has been substantially revised and is particularly strong on electronic media and their current marketing usage' - Ros Masterson, De Montfort University, Leicester, UK 'Lucid, insightful, an inspiration for even more creative communications and a treat for the mind. A must read for all wanting to better understand advertising and promotions' - Leslie de Chernatony Professor of Brand Marketing, Università della Svizzera Italiana, Lugano, Switzerland and Aston Business School, UK The eagerly-awaited Second Edition of Advertising and Promotion continues to provide a highly readable and authoritative introduction to the key concepts and issues for the study of advertising and promotional communication in a global context. NEW to this edition: - A stronger focus on integrated marketing communications and the promotional mix, including PR and personal selling. - Expanded coverage of contemporary topics, including: integrating e-marketing, Web 2.0, mobile advertising, sponsorship, branding, direct marketing, ethics, and social responsibility and regulation. - A focus on the implications for advertising of the continuing changes in the media infrastructure and the new media funding models emerging as a result. - A companion website including a full instructors' manual for lecturers, including PowerPoint slides and extra case studies, and access to full-text journal articles for students (www.sagepub.co.uk/hackley) Packed with case studies and first-hand examples gathered from leading international advertising agencies, Chris Hackley succeeds in providing a lively and stimulating guide to the rapidly evolving advertising environment.
Mktg 347 Advertising And Creative Marketing Communications
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Author : George Edward Belch
language : en
Publisher:
Release Date : 2013
Mktg 347 Advertising And Creative Marketing Communications written by George Edward Belch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Advertising categories.