Marketing Management
DOWNLOAD
Download Marketing Management PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Marketing Management book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Marketing Management
DOWNLOAD
Author : Dr. N. Mishra
language : en
Publisher: SBPD Publishing House
Release Date : 2020-05-27
Marketing Management written by Dr. N. Mishra and has been published by SBPD Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-27 with Business & Economics categories.
Marketing Management by Dr. N. Mishra is a publication of the SBPD Publishing House, Agra. The book covers all major topics of Marketing Management and helps the student understand all the basics and get a good command on the subject.
Marketing Management
DOWNLOAD
Author : Fred Selnes
language : en
Publisher: SAGE Publications Limited
Release Date : 2024-11-20
Marketing Management written by Fred Selnes and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-20 with Business & Economics categories.
This textbook introduces students to the field of marketing management by emphasizing a customer-centric approach, which involves defining the purpose of marketing as the recruitment, defence, leverage, and development of customer/brand relationships. Because customers vary in their needs for products and services and their relationships with brands, you′ll discover how segmentation and differentiation play a crucial role in marketing management. After delving into market dynamics, customer behaviour, and market communications, you′ll explore the three main areas within marketing management: customer portfolio management, product portfolio management, and brand portfolio management. Finally, you′ll gain insights into developing marketing/business strategies and plans for success through comprehensive analysis, resource allocation, budgeting, and measuring key performance indicators. Features include case studies to bring theory to life, further reading suggestions to expand your understanding, and a marketing planning template to practice applying your knowledge to a real business scenario. Suitable for undergraduate/bachelor and postgraduate students studying Marketing Management and Strategic Marketing. Fred Selnes is a professor of marketing at BI, Norwegian Business School. Even Lanseng is an associate professor of marketing at BI, Norwegian Business School.
Marketing Management
DOWNLOAD
Author :
language : en
Publisher: Atlantic Publishers & Distri
Release Date :
Marketing Management written by and has been published by Atlantic Publishers & Distri this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Strategic Marketing Management
DOWNLOAD
Author : Richard Malcolm Sano Wilson
language : en
Publisher: Routledge
Release Date : 2005
Strategic Marketing Management written by Richard Malcolm Sano Wilson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
This new, revised and updated third edition includes completely new chapters and extensive new material covering issues such as the changing role of marketing, approaches to analyzing marketing capability, e-marketing, branding, customer relationship management myopia and the decline of loyalty.
The Development Of Marketing Management
DOWNLOAD
Author : Kazuo Usui
language : en
Publisher: Ashgate Publishing, Ltd.
Release Date : 2008
The Development Of Marketing Management written by Kazuo Usui and has been published by Ashgate Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with History categories.
This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.
Marketing Management Second Edition
DOWNLOAD
Author : GOVINDARAJAN, M.
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2007-09-13
Marketing Management Second Edition written by GOVINDARAJAN, M. and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-13 with Business & Economics categories.
The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer’s role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today’s competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This NEW edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of marketing wisdom. There is a series of chapter vignettes on contemporary issues in marketing. Chapter-end self-testing material includes a summary, numerous review questions and several discussion questions to help students understand the major concepts and tools of marketing. This book is primarily written for postgraduate students of Business Administration (MBA) for courses in Principles of Marketing/Marketing Management. This book can also be used to advantage by undergraduate students of Business Administration (BBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed.
Marketing Management
DOWNLOAD
Author : R S N Pillai
language : en
Publisher: S. Chand Publishing
Release Date : 2010
Marketing Management written by R S N Pillai and has been published by S. Chand Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Written in simple and conversational language.Main points are given in Bold Letters or in Boxes. Themes are easily understandable, even to a lay-man.A good number of case studies are included and each chapter has been discussed in detail & discussed throughly.
Marketing Management Second Edition
DOWNLOAD
Author :
language : en
Publisher: Excel Books India
Release Date :
Marketing Management Second Edition written by and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Marketing Management
DOWNLOAD
Author : Amar Jyoti
language : en
Publisher: Gyan Publishing House
Release Date : 2010
Marketing Management written by Amar Jyoti and has been published by Gyan Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Marketing categories.
Essentials Of Marketing Management
DOWNLOAD
Author : Geoffrey Lancaster
language : en
Publisher: Routledge
Release Date : 2010-10-01
Essentials Of Marketing Management written by Geoffrey Lancaster and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-01 with Business & Economics categories.
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham offer an alternative to the traditional American focused teaching materials currently available. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing e-marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, The Essentials of Marketing Management builds on successful earlier editions to provide a solid foundation to understanding this core topic. An extensive companion website, featuring a vast and rich array of supporting materials, including extended cases and multiple choice questions is available at: http://cw.routledge.com/textbooks/9780415553476/