Persuasive Communication Campaigns
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Persuasive Communication Campaigns
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Author : Michael Pfau
language : en
Publisher: Allyn & Bacon
Release Date : 1992
Persuasive Communication Campaigns written by Michael Pfau and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
Persuasive Communication Campaigns
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Author : Pfau
language : en
Publisher:
Release Date : 2001-02-01
Persuasive Communication Campaigns written by Pfau and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-02-01 with categories.
Persuasion In Public Communication Campaigns
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Author : Fabienne Bünzli
language : en
Publisher:
Release Date : 2021
Persuasion In Public Communication Campaigns written by Fabienne Bünzli and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Public communication campaigns have become one of the most important tools of strategic communication to achieve social change and to change behaviors. However, despite their recognized potential to contribute to a better world, their effectiveness often remains below expectation. By examining message strategies and their effects on individuals, the present dissertation aims for a more nuanced understanding of persuasion in public communication campaigns. This research is guided by two theoretical perspectives: The first theoretical perspective considers the influence of audience characteristics on the effects of persuasive message strategies (Paper 1 & Paper 2). The second theoretical perspective looks at the role of proximal, of the moment responses in the persuasion process (Paper 3). Paper 1 identifies four basic message approaches used in public communication campaigns and delineates what message approach is most effective for target audiences depending on their stage of readiness to change. Paper 2 focuses on one particular target audience: namely, those people who are usually not inclined to support a public communication campaign. The aim is to find out how to persuade these people through variations in visual and verbal message features. The results of an experimental study indicate that less empathic individuals are more supportive of a prosocial advertising campaign when exposed to sad images and anecdotal evidence. Paper 3 explores the interplay between visual and verbal message features. The goal is to better understand what kind of momentary responses explain the persuasive effects of different image-text combinations. A repeated measures experiment identifies perceived interpretational guidance (that is, as an effort to steer recipients toward one interpretation of the message and away from others) as the key explanatory mechanism. Overall, the findings suggest that recipients are particularly responsive to messages that are matched to their motivational orientation and to simple and clear messages.
Public Communication Campaigns
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Author : Ronald E. Rice
language : en
Publisher: SAGE Publications
Release Date : 2012-03-06
Public Communication Campaigns written by Ronald E. Rice and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-06 with Language Arts & Disciplines categories.
In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas.
Public Communication Campaigns
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Author : Ronald E. Rice
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1989-06
Public Communication Campaigns written by Ronald E. Rice and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-06 with Language Arts & Disciplines categories.
In 1981 the first edition of Public Communication Campaigns effectively presented the state of the art in public communication campaigns. Program managers, policymakers, administrators, and evaluators brought together valuable perspectives on influencing public knowledge, attitudes, and behavior. The second edition of Public Communication Campaigns continues this tradition, bringing to bear the continual advances--and challenges --in campaign theorizing and research over the past decade. Original chapters from the first edition are significantly revised, providing a fuller body of research and experience. Relevant case studies such as the Stanford Heart Disease Prevention Project and studies of cancer and antismoking campaigns serve to broaden and enrich these discussions. New chapters include a highly innovative campaign sampler that sketches 11 notable campaigns and their implications, and provides historical context for more recent studies. Here is a tutorial on formative evaluation, a discussion of community campaigns, a systems-based evaluation planning methodology, an evaluation of television soap operas as campaign tools, and timely analyses of the conduct of political campaigns and the use of persuasion in adolescent AIDS prevention campaigns. An insightful closing chapter by Larry Wallack challenges some of the basic campaign assumptions about the role of mass media. Like its enlightening predecessor, this volume will play an important role in communication efforts to improve the lives of individuals and society by scholars, policy makers, researchers, practitioners, planners, and evaluators. "Most readers will find the book valuable. . . . The book′s scope guarantees some sustenance for all. . . . It packages some impressive pieces by researchers of theoretical and methodological sophistication who have applied their expertise to specific problems. . . . For those interested in the present state of thinking about public communication campaigns, this volume is most useful." --Canadian Journal of Communication
Persuasive Communication
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Author : Erwin Paul Bettinghaus
language : en
Publisher: Holt McDougal
Release Date : 1987
Persuasive Communication written by Erwin Paul Bettinghaus and has been published by Holt McDougal this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Language Arts & Disciplines categories.
This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.
The Dynamics Of Persuasion
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Author : Richard M. Perloff
language : en
Publisher: Routledge
Release Date : 2003
The Dynamics Of Persuasion written by Richard M. Perloff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Language Arts & Disciplines categories.
This completely revised second edition of the best-selling text presents an up-to-date, comprehensive introduction to persuasive communication and attitude change. Employing the same organizational strategy he used in the first edition but offering more applications and fresh examples, Richard Perloff systematically explores the impact of persuasive communications on attitudes toward a host of topics spanning health, politics, and racial prejudice. This text will: *enhance students' understanding of persuasion theories and research; *introduce readers to the social science perspective on persuasion; *expose students to major issues discussed in the field of persuasion research; *help students appreciate complexities and subtleties in the dynamics of everyday persuasion; and *raise consciousness about the ethics of contemporary persuasion. Part I introduces students to the ubiquity of persuasion, how it is defined and differentiated from related terms, and the meaning of core concepts like attitude, belief, and value. Perloff combines a discussion of major concepts, such as balance theory, accessibility, and the theory of reasoned action with application of these concepts to numerous situations in everyday life, including the Clinton-Lewinsky scandal, body art, religion, abortion, and AIDS prevention. Part II of the book explores communication and attitude change. Contemporary theories, such as the Elaboration Likelihood Model, the Extended Parallel Process Model, and Cognitive Dissonance Theory are discussed in detail. Students and professors will find an up-to-date discussion of research generated by these theories, coupled with criticisms of theoretical perspectives. Part III of the book examines advertising and communication campaigns. After introducing students to advertising--using well-known advertising slogans and motifs--Perloff debunks subliminal advertising and describes major theories of advertising effects. Written for the upper-undergraduate level, The Dynamics of Persuasion is appropriate for courses in the social sciences, notably communication, speech, journalism, psychology, marketing, and sociology.
Communication Campaign Management
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Author : Robert E. Simmons
language : en
Publisher: Longman Publishing Group
Release Date : 1990
Communication Campaign Management written by Robert E. Simmons and has been published by Longman Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
The Dynamics Of Persuasion
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Author : Richard M. Perloff
language : en
Publisher:
Release Date : 2023
The Dynamics Of Persuasion written by Richard M. Perloff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Attitude change categories.
"The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society. This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, including careful attention to persuasion's role in the Covid-19 pandemic. Important issues such as racial injustice, climate change, and barriers to persuading the politically and psychologically polarized also receive a fresh examination. The book brings together classic terms and approaches from earlier editions with new global developments to help readers adopt a more thoughtful perspective on persuasion. The eighth edition is an essential resource for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business programs. Online resources also accompany the text: an Instructor Manual that contains sample syllabi, key terms, chapter outlines, sample discussion questions, and links to relevant news articles and other online resources such as videos; Lecture Slides; and a Testbank. Please visit: www.routledge.com/9781032268187"--
Political Communication And Public Opinion In America
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Author : Dan D. Nimmo
language : en
Publisher:
Release Date : 1978
Political Communication And Public Opinion In America written by Dan D. Nimmo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Social Science categories.