Communication Campaign Management

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Communication Campaign Management

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Author : Robert E. Simmons
language : en
Publisher: Longman Publishing Group
Release Date : 1990

Communication Campaign Management written by Robert E. Simmons and has been published by Longman Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.

Communication Campaign Management

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Author : Robert E. Simmons
language : en
Publisher:
Release Date :

Communication Campaign Management written by Robert E. Simmons and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Marketing Management Second Edition

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Author :
language : en
Publisher: Excel Books India
Release Date :

Marketing Management Second Edition written by and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Marketing Management Theory And Practice 2nd Edition

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Author : Alexander Chernev
language : en
Publisher: Cerebellum Press
Release Date : 2025-09-15

Marketing Management Theory And Practice 2nd Edition written by Alexander Chernev and has been published by Cerebellum Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-09-15 with Business & Economics categories.

Marketing Management: Theory and Practice provides a systematic overview of the fundamentals of marketing theory, defines the core principles of marketing management, and presents a value-based framework for developing viable market offerings. This theory is grounded in the view of marketing as a value-creation process essential to any business enterprise. The discussion of marketing theory is complemented by practical tools that help managers apply the generalized frameworks to address specific business challenges and capture market opportunities. The marketing theory outlined in this book applies to a broad range of companies—startups and established enterprises, consumer packaged goods companies and business-to-business firms, high-tech and low-tech ventures, online and brick-and-mortar businesses, product manufacturers and value-added service providers, as well as nonprofit and profit-driven organizations. This book combines theoretical rigor with practical relevance to strengthen the marketing skills of a wide spectrum of business professionals—from those creating new market offerings to those enhancing existing ones, from entrepreneurs launching new ventures to managers in established corporations, and from product managers to senior executives.

Marketing Management And Communications In The Public Sector

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Author : Martial Pasquier
language : en
Publisher: Routledge
Release Date : 2017-08-18

Marketing Management And Communications In The Public Sector written by Martial Pasquier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-18 with Business & Economics categories.

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Public Relations Campaign Strategies

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Author : Robert Kendall
language : en
Publisher: Addison-Wesley Longman
Release Date : 1996

Public Relations Campaign Strategies written by Robert Kendall and has been published by Addison-Wesley Longman this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.

Kendall's how-to guide delivers a theory laden step-by-step approach to public relations. The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany directives and take the reader through the process of research, adaptation, implementation, and evaluation. Public Relations Campaign Strategies, 2nd Edition emphasizes the application of building socially responsible relationships through public relations. The book is intended for professionals or intermediate to advanced students of public relations.

Marketing Management A Textbook For University Students

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Author : Kailas Sree Chandran
language : en
Publisher: Kailas Sree Chandran
Release Date : 2020-01-01

Marketing Management A Textbook For University Students written by Kailas Sree Chandran and has been published by Kailas Sree Chandran this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-01 with Business & Economics categories.

This book includes the basics of Marketing Management which is essential for any university course. Includes topics like Marketing Environment, Market planning, Marketing mix, Product life cycle, market research, segmentation, targeting, positioning, Marketing research, testing and launching, promotion mix, consumer behavior etc. and other topics

Campaign Craft

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Author : Michael John Burton
language : en
Publisher:
Release Date : 2010

Campaign Craft written by Michael John Burton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Campaign management categories.

Marketing Management

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Author : M. C. Cant
language : en
Publisher: Juta and Company Ltd
Release Date : 2009

Marketing Management written by M. C. Cant and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.

Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.

Marketing Communications

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Author : Babek Taheri
language : en
Publisher: Goodfellow Publishers Ltd
Release Date : 2024-12-20

Marketing Communications written by Babek Taheri and has been published by Goodfellow Publishers Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-20 with Business & Economics categories.

Fully revised and updated, Marketing Communications 2nd edition acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.