Public Communication Campaigns
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Public Communication Campaigns
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Author : Ronald E. Rice
language : en
Publisher: SAGE
Release Date : 2013
Public Communication Campaigns written by Ronald E. Rice and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean sustainability, fear messages, and digital games. Classic chapters include updates on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.
Fundamentals Of Public Communication Campaigns
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Author : Jonathan Matusitz
language : en
Publisher: John Wiley & Sons
Release Date : 2022-09-13
Fundamentals Of Public Communication Campaigns written by Jonathan Matusitz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-13 with Language Arts & Disciplines categories.
The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how people’s attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. Describes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant information Covers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United Kingdom Offers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios Incorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and self–determination theory (SDT) Includes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism. Fundamentals of Public Communication Campaigns is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject.
Public Communication Campaigns Third Edition
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Author :
language : en
Publisher:
Release Date : 2000
Public Communication Campaigns Third Edition written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Advocacy advertising categories.
This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.
Public Communication Campaigns
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Author :
language : en
Publisher:
Release Date : 1984
Public Communication Campaigns written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with categories.
Public Communication Campaigns Second Edition
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Author : R. E. Rice
language : en
Publisher:
Release Date : 1989
Public Communication Campaigns Second Edition written by R. E. Rice and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with categories.
Over the years, theoretical developments and evaluations of effective campaigns have shown that the chances of success are increased through research (by assessing needs, identifying relevant audiences, identifying program failures, and evaluating messages and effects continuously), systematic planning (especially developing message strategies and considering external social factors), and use of a complementary mix of the most appropriate mediated and interpersonal channels. The 1981 edition of Public Communication Campaigns brought together the state of the art in public communication campaigns at that time. This second edition continues that tradition, bringing to bear the continual advances - and challenges - in campaign theorizing and research over the past decade.
Persuasion In Public Communication Campaigns
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Author : Fabienne Bünzli
language : en
Publisher:
Release Date : 2021
Persuasion In Public Communication Campaigns written by Fabienne Bünzli and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Public communication campaigns have become one of the most important tools of strategic communication to achieve social change and to change behaviors. However, despite their recognized potential to contribute to a better world, their effectiveness often remains below expectation. By examining message strategies and their effects on individuals, the present dissertation aims for a more nuanced understanding of persuasion in public communication campaigns. This research is guided by two theoretical perspectives: The first theoretical perspective considers the influence of audience characteristics on the effects of persuasive message strategies (Paper 1 & Paper 2). The second theoretical perspective looks at the role of proximal, of the moment responses in the persuasion process (Paper 3). Paper 1 identifies four basic message approaches used in public communication campaigns and delineates what message approach is most effective for target audiences depending on their stage of readiness to change. Paper 2 focuses on one particular target audience: namely, those people who are usually not inclined to support a public communication campaign. The aim is to find out how to persuade these people through variations in visual and verbal message features. The results of an experimental study indicate that less empathic individuals are more supportive of a prosocial advertising campaign when exposed to sad images and anecdotal evidence. Paper 3 explores the interplay between visual and verbal message features. The goal is to better understand what kind of momentary responses explain the persuasive effects of different image-text combinations. A repeated measures experiment identifies perceived interpretational guidance (that is, as an effort to steer recipients toward one interpretation of the message and away from others) as the key explanatory mechanism. Overall, the findings suggest that recipients are particularly responsive to messages that are matched to their motivational orientation and to simple and clear messages.
Public Communication Campaigns
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Author : Ronald E. Rice
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1989-06
Public Communication Campaigns written by Ronald E. Rice and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-06 with Language Arts & Disciplines categories.
In 1981 the first edition of Public Communication Campaigns effectively presented the state of the art in public communication campaigns. Program managers, policymakers, administrators, and evaluators brought together valuable perspectives on influencing public knowledge, attitudes, and behavior. The second edition of Public Communication Campaigns continues this tradition, bringing to bear the continual advances--and challenges --in campaign theorizing and research over the past decade. Original chapters from the first edition are significantly revised, providing a fuller body of research and experience. Relevant case studies such as the Stanford Heart Disease Prevention Project and studies of cancer and antismoking campaigns serve to broaden and enrich these discussions. New chapters include a highly innovative campaign sampler that sketches 11 notable campaigns and their implications, and provides historical context for more recent studies. Here is a tutorial on formative evaluation, a discussion of community campaigns, a systems-based evaluation planning methodology, an evaluation of television soap operas as campaign tools, and timely analyses of the conduct of political campaigns and the use of persuasion in adolescent AIDS prevention campaigns. An insightful closing chapter by Larry Wallack challenges some of the basic campaign assumptions about the role of mass media. Like its enlightening predecessor, this volume will play an important role in communication efforts to improve the lives of individuals and society by scholars, policy makers, researchers, practitioners, planners, and evaluators. "Most readers will find the book valuable. . . . The book′s scope guarantees some sustenance for all. . . . It packages some impressive pieces by researchers of theoretical and methodological sophistication who have applied their expertise to specific problems. . . . For those interested in the present state of thinking about public communication campaigns, this volume is most useful." --Canadian Journal of Communication
Public Relations Campaigns
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Author : Regina M. Luttrell
language : en
Publisher: SAGE Publications
Release Date : 2025-03-27
Public Relations Campaigns written by Regina M. Luttrell and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-27 with Language Arts & Disciplines categories.
Public Relations Campaigns: An Integrated Approach introduces students to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools students will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help students develop practical skills for creating more effective PR campaigns. Students are given multiple opportunities to practice and build their skills throughout the book by learning how to apply the PESO model—Paid media, Earned media, Social media, and Owned media—to concept cases. The Third Edition emphasizes the importance of diversity initiatives and further highlights an integrated approach that encompasses aspects of social media, marketing, advertising, and client management for a broader view of the campaign planning process.
Public Communication Campaigns Community Types And Health Information Acquisition
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Author : Jung-Sook Lee
language : en
Publisher:
Release Date : 1990
Public Communication Campaigns Community Types And Health Information Acquisition written by Jung-Sook Lee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with categories.
Public Communication Campaigns
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Author : Ronald E. Rice
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1989-06-01
Public Communication Campaigns written by Ronald E. Rice and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-06-01 with Language Arts & Disciplines categories.
This second edition of Public Communication Campaigns represents a major revision and establishes new parameters in campaign research. Original chapters are significantly revised in the light of a decade's research and experience. New chapters sketch eleven notable campaigns and their implications; provide a tutorial on formative evaluation; discuss community campaigns; analyse the conduct of political campaigns; suggest uses of persuasion in adolescent AIDS prevention campaigns; analyze critically alternative channel effectiveness hypotheses; study a remarkable pro-social soap opera in India; and challenge some of the basic assumptions about the role of mass media in campaigns.