Marketing Definitions
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Marketing Definitions
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Author : American Marketing Association. Committee on Definitions
language : en
Publisher:
Release Date : 1960
Marketing Definitions written by American Marketing Association. Committee on Definitions and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1960 with Marketing categories.
Marketing Management Second Edition
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Author : GOVINDARAJAN, M.
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2007-09-13
Marketing Management Second Edition written by GOVINDARAJAN, M. and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-13 with Business & Economics categories.
The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer’s role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today’s competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This NEW edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of marketing wisdom. There is a series of chapter vignettes on contemporary issues in marketing. Chapter-end self-testing material includes a summary, numerous review questions and several discussion questions to help students understand the major concepts and tools of marketing. This book is primarily written for postgraduate students of Business Administration (MBA) for courses in Principles of Marketing/Marketing Management. This book can also be used to advantage by undergraduate students of Business Administration (BBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed.
Hospitality Marketing Management
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Author : Robert D. Reid
language : en
Publisher: John Wiley and Sons
Release Date : 2009-02-09
Hospitality Marketing Management written by Robert D. Reid and has been published by John Wiley and Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-09 with Business & Economics categories.
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
Modern Marketing
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Author : Dr. H B Siddaraju, Latha G & Mrs. Lavanya N Gowda
language : en
Publisher: Authors Click Publishing
Release Date : 2025-08-30
Modern Marketing written by Dr. H B Siddaraju, Latha G & Mrs. Lavanya N Gowda and has been published by Authors Click Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08-30 with Business & Economics categories.
Marketing is a dynamic business function that involves identifying, anticipating, and satisfying customer needs profitably. It plays a crucial role in connecting producers with consumers, ensuring that goods and services reach the right audience at the right time and place. At its core, marketing is not just about selling products, but about creating value and building lasting relationships with customers. The process of marketing involves a series of activities such as market research, product development, pricing, promotion, and distribution. Through these activities, businesses understand consumer behavior and tailor their offerings to meet market demands. This customer-centric approach helps companies gain a competitive edge and increase customer loyalty. Modern marketing goes beyond traditional boundaries, incorporating digital tools and platforms such as social media, e-commerce, and data analytics. This shift has made marketing more interactive and personalized, enabling brands to engage with customers in real-time. In today’s globalized economy, marketing also helps companies expand into new markets and build a strong brand presence.
Third Sector Research
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Author : Rupert Taylor
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-03-02
Third Sector Research written by Rupert Taylor and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-02 with Social Science categories.
To mark the 20th Anniversary of Voluntas: International Journal of Voluntary and Nonprofit Organizations the editor has compiled a comprehensive overview of contemporary debates in third sector scholarship, comprised of all original research by leaders in the field. The volume will offer a critical review of the central and innovative themes that have come to form the core of third sector debate and research with an international focus. The first global compendium of third sector research, this volume provides a international, multi-disciplinary, and state-of-the-art overview of the field. The contributions not only examine and review the existing scholarship, but introduce new perspectives and thinking on the third sector—especially in terms of future implications around the world. Topics covered include: -History and Development of the Field -New Trends in Volunteering and Philanthropy -Volunteering and Participation in Developing Countries -Leadership and Governance -Corporate Responsibility -Social Capital -Global Civil Society This seminal volume provides a broad and comprehensive look at the field of Third Sector Research, of primary interest to researchers in political science, sociology, development studies, and nonprofit leadership programs.
Dictionary Of Marketing Terms
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Author : Irving J. Shapiro
language : en
Publisher: Littlefield Adams Quality Paperbacks
Release Date : 1981
Dictionary Of Marketing Terms written by Irving J. Shapiro and has been published by Littlefield Adams Quality Paperbacks this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Business & Economics categories.
Issues In Finance Business And Economics Research 2011 Edition
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Author :
language : en
Publisher: ScholarlyEditions
Release Date : 2012-01-09
Issues In Finance Business And Economics Research 2011 Edition written by and has been published by ScholarlyEditions this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-09 with Business & Economics categories.
Issues in Finance, Business, and Economics Research: 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Finance, Business, and Economics Research. The editors have built Issues in Finance, Business, and Economics Research: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Finance, Business, and Economics Research in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Finance, Business, and Economics Research: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
Dynamics Of Competitive Advantage And Consumer Perception In Social Marketing
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Author : Kapoor, Avinash
language : en
Publisher: IGI Global
Release Date : 2013-08-31
Dynamics Of Competitive Advantage And Consumer Perception In Social Marketing written by Kapoor, Avinash and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-31 with Business & Economics categories.
"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.
Regulation And Best Practices In Public And Nonprofit Marketing
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Author : Lucica Matei
language : en
Publisher: Matei Lucica
Release Date : 2010
Regulation And Best Practices In Public And Nonprofit Marketing written by Lucica Matei and has been published by Matei Lucica this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
The volume contains the papers presented during the 9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM) entitled "Regulation and Best Practices in Public and Nonprofit Marketing." Structured in accordance with the sessions of the mentioned Congress, the volume includes papers and relevant contributions on marketing research development in the public administration, healthcare and social assistance, higher education, local development and, more generally, nonprofit organizations. The social marketing specific issues take an important part of the volume giving the diversity of the approached topics as well as the large number of researchers concerned with this matter. Though of small dimensions, the contents of the sessions dedicated the revival and reinvention of public marketing must be underlined, as well as of the transfer of public marketing best practices to the South-Eastern European states. Publishing this volume represents a term of the interest expressed by over 40 academic and research groups in Europe and other continents with interests in the public and nonprofit marketing field, as well as in other European states' bodies that develop specific empirical studies.
Customer Relationship Management Strategies In The Digital Era
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Author : Nasır, Süphan
language : en
Publisher: IGI Global
Release Date : 2015-03-31
Customer Relationship Management Strategies In The Digital Era written by Nasır, Süphan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-31 with Business & Economics categories.
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers. Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.