Modern Marketing

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Modern Marketing Principles And Practices

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Author : R S N Pillai
language : en
Publisher: S. Chand Publishing
Release Date : 2010-12

Modern Marketing Principles And Practices written by R S N Pillai and has been published by S. Chand Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12 with Business & Economics categories.

The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.

The Modern Marketing Playbook Win Digital First Consumers With Real World Strategies

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Author : Doreen Kum
language : en
Publisher: World Scientific
Release Date : 2025-08-18

The Modern Marketing Playbook Win Digital First Consumers With Real World Strategies written by Doreen Kum and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08-18 with Business & Economics categories.

MARKETING HAS EVOLVED — HAVE YOU?Today's digital-first consumers are armed with information, demand authenticity, and live on their mobile devices. Competitors are armed with data and could be the new kid on the block that is a wizard at engaging with consumers. The gap between academic knowledge and real-world success has never been wider. This is not another textbook. The Modern Marketing Playbook is your hands-on guide to thriving in today's dynamic business world. With real-world case studies from Asia and beyond, it blends cutting-edge marketing strategies, academic insights, and industry experience to help you understand consumer behavior, embrace technology, and use actionable frameworks to build powerful brands that deliver measurable results.Whether you're an enthusiastic undergraduate, an ambitious MBA student, a startup founder building from scratch, a marketing professional climbing the career ladder, or a business leader driving digital transformation, this playbook is for you.Gain the skills, tools, and confidence to turn marketing theory into marketing triumphs.

Modern Marketing

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Author : Burton Marcus
language : en
Publisher:
Release Date : 1975

Modern Marketing written by Burton Marcus and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Business & Economics categories.

Modern Marketing Communications

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Author : Frank Jefkins
language : en
Publisher: Springer
Release Date : 1990

Modern Marketing Communications written by Frank Jefkins and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.

Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing communications to promotional activities, which is mostly an academic point of view, and there are those who see the subject in broader terms, embracing every form of communication used in marketing, which is how the subject is practised in the business world. While the author has long experience as a teacher and examiner, he also continues to be a professional practitioner. Consequently, the book aims to serve those concerned with both the academic and the professional in terpreta tions of marketing comm unica tions. I t is of course hoped that those who adopt the academic approach to the subject will eventually acknowledge that there is more to marketing communi cations than advertising, sales promotion, selling, marketing research and public relations. It is also necessary to realise that public relations embraces much more than the 'publicity' in the 4Ps promotion box. Without wishing to be contentious, this broad approach is proposed so that communications of all kinds throughout the marketing strategy can have maximum effect. Very little has been published on this subject, and the book is therefore a pioneer attempt to establish the practical parameters of modern marketing communications. There are so many broad and narrow interpretations of marketing communications, but it is hoped that this book will be useful to teachers, students and practitioners of the subject.

Modern Marketing

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Author : Edward J. Fox
language : en
Publisher:
Release Date : 1978

Modern Marketing written by Edward J. Fox and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Marketing categories.

Digital Dominance The Ultimate Blueprint For Modern Marketing Success

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Author : Rifat Ahmed
language : en
Publisher: Ocleno
Release Date : 2025-03-04

Digital Dominance The Ultimate Blueprint For Modern Marketing Success written by Rifat Ahmed and has been published by Ocleno this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-04 with Business & Economics categories.

Digital Dominance: The Ultimate Blueprint for Modern Marketing Success is your comprehensive guide to mastering the art and science of digital marketing in today’s fast-paced, ever-evolving world. Packed with actionable insights, proven strategies, and a roadmap for navigating the digital landscape, this book equips marketers, entrepreneurs, and businesses with the tools they need to thrive. From leveraging social media and data analytics to harnessing the power of automation and video content, Digital Dominance ensures you stay ahead of the competition and build a strong, sustainable online presence. Unlock the secrets to modern marketing success and achieve digital greatness!

Modern Marketing

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Author : Dr. H B Siddaraju, Latha G & Mrs. Lavanya N Gowda
language : en
Publisher: Authors Click Publishing
Release Date : 2025-08-30

Modern Marketing written by Dr. H B Siddaraju, Latha G & Mrs. Lavanya N Gowda and has been published by Authors Click Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08-30 with Business & Economics categories.

Marketing is a dynamic business function that involves identifying, anticipating, and satisfying customer needs profitably. It plays a crucial role in connecting producers with consumers, ensuring that goods and services reach the right audience at the right time and place. At its core, marketing is not just about selling products, but about creating value and building lasting relationships with customers. The process of marketing involves a series of activities such as market research, product development, pricing, promotion, and distribution. Through these activities, businesses understand consumer behavior and tailor their offerings to meet market demands. This customer-centric approach helps companies gain a competitive edge and increase customer loyalty. Modern marketing goes beyond traditional boundaries, incorporating digital tools and platforms such as social media, e-commerce, and data analytics. This shift has made marketing more interactive and personalized, enabling brands to engage with customers in real-time. In today’s globalized economy, marketing also helps companies expand into new markets and build a strong brand presence.

The Emergence Of Modern Marketing

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Author : Roy A. Church
language : en
Publisher: Psychology Press
Release Date : 2003

The Emergence Of Modern Marketing written by Roy A. Church and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.

These essays highlight important innovations in marketing whilst underlining some surprising continuities.

Readings In Modern Marketing

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Author : John A. Quelch
language : en
Publisher: Chinese University Press
Release Date : 2006

Readings In Modern Marketing written by John A. Quelch and has been published by Chinese University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.

Modern Marketing

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Author :
language : en
Publisher:
Release Date : 2023

Modern Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.