Marketing Management Second Edition

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Marketing Management Text And Cases Indian Context

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Author : Tapan K. Panda
language : en
Publisher: Excel Books India
Release Date : 2009

Marketing Management Text And Cases Indian Context written by Tapan K. Panda and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Marketing categories.

Marketing Management Second Edition

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Author : George Bernard Giles
language : en
Publisher:
Release Date : 1966

Marketing Management Second Edition written by George Bernard Giles and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with categories.

Marketing Management Essentials You Always Wanted To Know Second Edition

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Author : Callie Daum
language : en
Publisher: Vibrant Publishers
Release Date : 2020-07-04

Marketing Management Essentials You Always Wanted To Know Second Edition written by Callie Daum and has been published by Vibrant Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-04 with Business & Economics categories.

Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing: · An overview of marketing and marketing management · Creating a strategic marketing plan · Performing market research · Creating and maintaining customer relationships and customer value Marketing Management Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.

Digital Marketing Management Second Edition

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Author : Debra Zahay
language : en
Publisher:
Release Date : 2020-05-30

Digital Marketing Management Second Edition written by Debra Zahay and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-30 with categories.

This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your web and mobile sites so that they can be found in search. Then use the delivery platforms of digital content, e-mail, social, and mobile, to deploy that content to the customer. The final topics in the book focus on the importance of data management and privacy as well as the emerging roles of analytics, artificial intelligence and marketing automation. Without quality data, no digital marketing program can be successful. This data can then be used in data analytics applications for predictive modeling. After reading this book, the reader will have a good idea of where to start on the path to an integrated digital marketing management strategy. Each chapter concludes with a list of action steps or "what to do next" to get started on implementing a digital marketing strategy as well as review questions and key terminology.

Global Marketing Management System Second Edition

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Author : Basil J. Janavaras
language : en
Publisher:
Release Date : 2017

Global Marketing Management System Second Edition written by Basil J. Janavaras and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Electronic books categories.

Services Marketing Management

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Author : Hans Kasper
language : en
Publisher: Wiley Global Education
Release Date : 2014-09-23

Services Marketing Management written by Hans Kasper and has been published by Wiley Global Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-23 with Business & Economics categories.

In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation. It includes: A linking of five core guiding principles: market orientation, assets and capabilities, characteristics of services, internationalization and the value concept New coverage of electronic services Many 'Service Practice' boxes, featuring examples from all of the world End of chapter review questions and practical assignments Full length cases at the end of the book with accompanying exercises "This is a welcome second edition, firmly establishing it as a leading international text on strategic services marketing. Though completely revised, it retains the unique focus of the original on care for the individual and the understanding, creation and delivery of value to customers, with the authors bringing their topic vividly to life through numerous international examples. Clearly written and logically structured, it will be an invaluable resource for services marketing and management courses at all levels." —Professor Graham Hooley, Aston Business School "An up-to-date, comprehensive and truly global treatment of services marketing management with new insights for every reader." —Leonard L. Berry, Distinguished Professor of Marketing, Mays Business School and author of Discovering the Soul of Service "This book is a very valuable addition to the services marketing literature. Its logical structure and clarity of expression will make it extremely appealing to students and lecturers." —Steve Oakes, University of Liverpool "This is a must for students, teachers and practitioners in services marketing." —Kjell Grønhaug, Norwegian School of Economics and Business Administration "This is an academically rigorous text with a strong European focus – excellent." —Jill Brown, Portsmouth Business School "Services Marketing Management: a comprehensive and completely up-to-date book based on an excellent combination of modern theory and actual practice." —Peter Leeflang, Frank M. Bass Professor of Marketing, University of Groningen and Professor at Johann Wolfgang Goethe University at Frankfurt am Main "This excellent textbook has got what it strongly deserved: a second edition. I particularly appreciate: the consequent focus on market and customer orientation the integration of business-to-business services the overarching HRM perspective and the refined didactic approach not self-evident in other service management textbooks What a service for the reader!" —Bernd Günter, Heinrich-Heine Universität, Düsseldorf

Marketing Research

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Author : Joseph F. Hair
language : en
Publisher: Irwin/McGraw-Hill
Release Date : 2003

Marketing Research written by Joseph F. Hair and has been published by Irwin/McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.

Instructor S Manual For Global Marketing Management Second Edition

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Author : Brian Toyne
language : en
Publisher:
Release Date : 1993

Instructor S Manual For Global Marketing Management Second Edition written by Brian Toyne and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Export marketing categories.

Advertising And Promotion

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Author : George Edward Belch
language : en
Publisher:
Release Date : 2004

Advertising And Promotion written by George Edward Belch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Advertising categories.

Strategic Marketing Management Second Edition

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Author : Anderson & Vincze
language : en
Publisher: Dreamtech Press
Release Date : 2006-02-13

Strategic Marketing Management Second Edition written by Anderson & Vincze and has been published by Dreamtech Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-02-13 with categories.

A new integrated approach combines both theory and cases in a single volume for easy reference and evaluation.