Dictionary Of Marketing Terms
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Dictionary Of Marketing Terms
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Author : Peter D. Bennett
language : en
Publisher: McGraw-Hill Companies
Release Date : 1995
Dictionary Of Marketing Terms written by Peter D. Bennett and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Definitions include all of the most important marketing terms from every aspect of the field. Cross-referenced for ease of use, it covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use.
Dictionary Of Marketing Terms
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Author : Jane Imber
language : en
Publisher: Barron's Educational Series, Incorporated
Release Date : 2000-04
Dictionary Of Marketing Terms written by Jane Imber and has been published by Barron's Educational Series, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-04 with Business & Economics categories.
More than 4,000 definitions cover all aspects of the advertising industry in "Dictionary of Marketing Terms".
Dictionary Of Marketing
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Author : A. Ivanovic
language : en
Publisher: Bloomsbury Publishing
Release Date : 2014-11-20
Dictionary Of Marketing written by A. Ivanovic and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-20 with Language Arts & Disciplines categories.
This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary.
Dictionary Of Marketing
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Author : A.. Ivanovic
language : en
Publisher: A&C Black
Release Date : 2011
Dictionary Of Marketing written by A.. Ivanovic and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Marketing categories.
This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Containing over 6,000 terms, this is an invaluable tool for both students and professionals who study and work in marketing as well as other disciplines such as media and advertising. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary.
Dictionary Of Marketing Terms
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Author : Peter D. Bennett
language : en
Publisher:
Release Date : 2011-05-31
Dictionary Of Marketing Terms written by Peter D. Bennett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-31 with categories.
Dictionary Of Marketing Terms
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Author : Irving J. Shapiro
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 1969
Dictionary Of Marketing Terms written by Irving J. Shapiro and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Business & Economics categories.
Marketing Definitions
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Author : American Marketing Association. Committee on Definitions
language : en
Publisher:
Release Date : 1963
Marketing Definitions written by American Marketing Association. Committee on Definitions and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1963 with Marketing categories.
International Dictionary Of Marketing And Communication
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Author : Frank William. Jefkins
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
International Dictionary Of Marketing And Communication written by Frank William. Jefkins and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items, such as sales or edu!;;ational literature. Likewise, there are big differences between European and American broadcasting systems, and sponsored radio or TV can mean different things around the world. Outdoor advertising also has different terminology in different countries, especially in North America and the UK. In many cases, alternative British and American terms are given, while some are either European or American. Some terminology is specific to a certain country. Entries have been collected from all parts of the world, including the oramedia or folk media of the Third World. Financial terms have been included because of their increasing im portance in advertising and public relations, and the dictionary reflects the increasing relevance of satellites and computers.
Dictionary Of Marketing And Advertising
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Author : Jerry M. Rosenberg
language : en
Publisher:
Release Date : 1995-03-02
Dictionary Of Marketing And Advertising written by Jerry M. Rosenberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-03-02 with Business & Economics categories.
Authoritative, comprehensive, and up-to-date defintions of every important word, term, and phrase used in marketing and advertising today Written by one of the industry’s most respected experts and consultant to the Oxford English Dictionary, the Dictionary of Marketing and Advertising combines the precision, authority, and informative breadth professionals and students have come to expect of the Rosenberg dictionaries. With clear, concise, multicontextual definitions of over 5,500 words, terms, and phrases, the Dictionary of Marketing and Advertising covers an entire spectrum of interrelated disciplines in a well-organized, easy-to-access format. Defines terminology used in marketing, print and broadcast advertising, merchandising, packaging, sales, consumer behavior, direct mail, and market research Defines words in all current professional contexts—widest usage is cited first and remaining definitions are listed by area of specialty and thoroughly cross-referenced Incorporates terms from both government and private-sector organizations—definitions are prepared in cooperation with leading specialists Encompasses new terms from international marketing and advertising Provides a wealth of synonyms, acronyms, and abbreviations
The Dictionary Of Marketing
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Author : Azaz Motiwala
language : en
Publisher: Lulu.com
Release Date : 2005
The Dictionary Of Marketing written by Azaz Motiwala and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available