Innovative Marketing Communications

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Innovative Marketing Communications

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Author : Guy Masterman
language : en
Publisher: Routledge
Release Date : 2006

Innovative Marketing Communications written by Guy Masterman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

Provides students and event managers with complete insight into the strategic and innovative marketing of events of all scales and nature.

Creative Marketing Communications

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Author : Daniel L. Yadin
language : en
Publisher: Kogan Page Publishers
Release Date : 2001

Creative Marketing Communications written by Daniel L. Yadin and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.

A practical guide to creative marketing techniques Creative Marketing Communications features information on every aspect of marketing communications from branding and positioning to writing sales-winning copy and assessing creative work. This third edition contains a new section covering marketing on the Internet.

Developing A Creative And Innovative Integrated Marketing Communications Plan

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Author : James R. Ogden
language : en
Publisher: Pearson
Release Date : 1998

Developing A Creative And Innovative Integrated Marketing Communications Plan written by James R. Ogden and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Communication in marketing categories.

Written from a managerial point of view, this book covers all major areas, and increases students' ability to learn the material through an in-depth 'flow chart' or 'how to' diagram.

Innovative Marketing 30 Types Of Marketing For Small Medium Enterprises

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Author : Prateek Jain
language : en
Publisher: Notion Press
Release Date : 2021-01-22

Innovative Marketing 30 Types Of Marketing For Small Medium Enterprises written by Prateek Jain and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-22 with Business & Economics categories.

Have you heard so much about marketing but are not sure how to do it? Do you admire the marketing done by big companies and MNCs but you don’t have resources they have to do marketing? These are some dilemmas faced by you as a Small or Medium Enterprise (SME) when you venture into marketing. Marketing is a crucial factor in the success or failure of any enterprise and its products. Marketing has usually been done by traditional or conventional methods, which require a lot of resources and expertise to execute The aim of Innovative Marketing: 30 Types of Marketing for Small and Medium Enterprises is to clear the myths around marketing and arming you with 30 types of non-traditional and unconventional marketing which you can do yourself on limited budgets. This book is written out of the substantial experience gained by the author while working in the marketing departments of big companies and MNCs, and later with many SMEs and entrepreneurs in his own consulting and training company. The 30 types of innovative marketing outlined in the book can be implemented at a fraction of the cost of the traditional or conventional marketing and can create multiple times the impact, if executed properly. About the Author: Dr. Prateek Jain is a Management and Strategy professional and has been working in the industry for more than two decades. He has done his PhD from IIT Delhi, MBA from IIM Lucknow and BE from Mangalore University. He had worked in the Marketing and Strategy departments of prominent Indian, European, American and Japanese organizations spanning across various sectors. He runs his own Consulting and Training company in the area of Entrepreneurship and Small and Medium Enterprises (SMEs). He is based at Noida (Delhi NCR).

Marketing Communication

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Author : Allan J. Kimmel
language : en
Publisher: OUP Oxford
Release Date : 2005-11-17

Marketing Communication written by Allan J. Kimmel and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-17 with Business & Economics categories.

Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.

Strategic Innovative Marketing

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Author : Androniki Kavoura
language : en
Publisher: Springer
Release Date : 2016-09-26

Strategic Innovative Marketing written by Androniki Kavoura and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-26 with Business & Economics categories.

This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.

Innovation In Advertising And Branding Communication

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Author : Lluís Mas-Manchón
language : en
Publisher: Routledge
Release Date : 2020-10-07

Innovation In Advertising And Branding Communication written by Lluís Mas-Manchón and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-07 with Business & Economics categories.

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising constructs and practices. The editor combines the perspectives of an international group of scholars to establish new theoretical frameworks and proposes new methodological designs to conduct comprehensive studies in the field. Situated at the intersection between society, communication and psychology, each chapter presents an innovative approach to branding and advertising research. The book explores topics such as social robots, body image in video advertising, brand personality, transmedia personal brands, erotic content in commercial images, and brand fandom communities. Innovation in Advertising and Branding Communication will be a valuable resource for scholars working in the fields of marketing communication, branding and advertising, online communication, sociology, social psychology and linguistics

Integrated Marketing Communication

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Author : Robyn Blakeman
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2023-06-22

Integrated Marketing Communication written by Robyn Blakeman and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-22 with Business & Economics categories.

Now in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Robyn Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, the book explores visual and verbal tactics, along with the use of business theory and practices and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion. The fourth edition features Twelve new case studies Increased discussion of digital and social media opportunities Content boxes comparing new and traditional media End of chapter discussion questions Comprehensive glossary of terms

Driving Consumer Engagement In Social Media

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Author : Anna Bianchi
language : en
Publisher: Routledge
Release Date : 2020-12-10

Driving Consumer Engagement In Social Media written by Anna Bianchi and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-10 with Business & Economics categories.

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in social media for different brand types and in different geographic markets. Conversations among consumers on social media now have an unprecedented ability to shape attitudes toward people, products, services, brands and to influence buying decisions. Consequently, the digital era brings to the fore the importance of interpersonal relations and the power of personal recommendations. This book is the first to empirically investigate how the form and appeal of marketing communications in social networks influence electronic word of mouth, including an examination of brand type and geographic market. The author focuses on motivations and reveals why people exchange opinions about brands, products and services in the digital environment. The book summarizes the existing research on marketing communications, social media and word of mouth, provides a cutting-edge knowledge based on the analysis of the actual behavior of consumers and rules of effective marketing communications in social media. This research-based book is written for scholars and researchers within the fields of marketing and communication. It may also be of interest to a wider audience interested in understanding how to use social media to influence electronic word of mouth.

Innovations In Social Marketing And Public Health Communication

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Author : Walter Wymer
language : en
Publisher: Springer
Release Date : 2015-10-06

Innovations In Social Marketing And Public Health Communication written by Walter Wymer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-06 with Social Science categories.

​This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.