Strategic Innovative Marketing
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Strategic Innovative Marketing
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Author :
language : en
Publisher:
Release Date : 2017
Strategic Innovative Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Electronic book categories.
Strategic Innovative Marketing
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Author : Androniki Kavoura
language : en
Publisher: Springer
Release Date : 2016-09-26
Strategic Innovative Marketing written by Androniki Kavoura and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-26 with Business & Economics categories.
This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.
Strategic Innovative Marketing
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Author : Damianos P. Sakas
language : en
Publisher: Springer
Release Date : 2019-05-25
Strategic Innovative Marketing written by Damianos P. Sakas and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-25 with Business & Economics categories.
This proceedings volume highlights cutting-edge approaches for contemporary issues evolved in strategic marketing and the integration of theory and practice. It focuses on strategic research and innovative activities in marketing that can be used in everyday operations. The contributions have been divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The first section examines management challenges which influence societies, cultures, networks, organizations, teams, and individuals. It emphasizes ways business processes foster innovation and facilitate management transitions from dominant structures to more evolutionary, developmental paradigms. The second section discusses the benefits and guidelines to implementation of green marketing strategies. The following section pursues new perspectives of the role of location in marketing and its impact on consumer well-being. The next section explores the impacts of user generated content (UGC) on marketing theories and practice, which is followed by a section identifying how market-based assets can contribute to a sustainable competitive advantage. The sixth section covers understanding consumer perception to make marketing decisions. The final sections promote the use of business informatics and modeling in marketing and also the development of integrating information management in ways that change how people use information to engage in knowledge focused activities. The papers from the proceedings of the 6th International Conference on Strategic Innovative Marketing (IC-SIM 2017) have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.
Strategic Innovative Marketing
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Author : Androniki Kavoura
language : en
Publisher: Springer
Release Date : 2017-06-02
Strategic Innovative Marketing written by Androniki Kavoura and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-02 with Business & Economics categories.
This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. The chapters from the proceedings of the 5th International Conference on Strategic Innovative Marketing 2016 cover areas such as social media marketing innovation, sustainable marketing, customer satisfaction strategies, customer relationship management, marketing research and analytics. The papers have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.
Strategic Innovative Marketing And Tourism In The Covid 19 Era
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Author : Androniki Kavoura
language : en
Publisher: Springer Nature
Release Date : 2021-02-15
Strategic Innovative Marketing And Tourism In The Covid 19 Era written by Androniki Kavoura and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-15 with Business & Economics categories.
This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry.
Innovation And Strategy
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Author : Rajan Varadarajan
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-06-29
Innovation And Strategy written by Rajan Varadarajan and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-29 with Business & Economics categories.
This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
Strategic Innovative Marketing And Tourism
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Author : Androniki Kavoura
language : en
Publisher: Springer Nature
Release Date : 2020-03-09
Strategic Innovative Marketing And Tourism written by Androniki Kavoura and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-09 with Business & Economics categories.
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Strategic Innovative Marketing And Tourism
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Author : Androniki Kavoura
language : en
Publisher: Springer
Release Date : 2025-04-05
Strategic Innovative Marketing And Tourism written by Androniki Kavoura and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-05 with Business & Economics categories.
Innovative Marketing 30 Types Of Marketing For Small Medium Enterprises
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Author : Prateek Jain
language : en
Publisher: Notion Press
Release Date : 2021-01-22
Innovative Marketing 30 Types Of Marketing For Small Medium Enterprises written by Prateek Jain and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-22 with Business & Economics categories.
Have you heard so much about marketing but are not sure how to do it? Do you admire the marketing done by big companies and MNCs but you don’t have resources they have to do marketing? These are some dilemmas faced by you as a Small or Medium Enterprise (SME) when you venture into marketing. Marketing is a crucial factor in the success or failure of any enterprise and its products. Marketing has usually been done by traditional or conventional methods, which require a lot of resources and expertise to execute The aim of Innovative Marketing: 30 Types of Marketing for Small and Medium Enterprises is to clear the myths around marketing and arming you with 30 types of non-traditional and unconventional marketing which you can do yourself on limited budgets. This book is written out of the substantial experience gained by the author while working in the marketing departments of big companies and MNCs, and later with many SMEs and entrepreneurs in his own consulting and training company. The 30 types of innovative marketing outlined in the book can be implemented at a fraction of the cost of the traditional or conventional marketing and can create multiple times the impact, if executed properly. About the Author: Dr. Prateek Jain is a Management and Strategy professional and has been working in the industry for more than two decades. He has done his PhD from IIT Delhi, MBA from IIM Lucknow and BE from Mangalore University. He had worked in the Marketing and Strategy departments of prominent Indian, European, American and Japanese organizations spanning across various sectors. He runs his own Consulting and Training company in the area of Entrepreneurship and Small and Medium Enterprises (SMEs). He is based at Noida (Delhi NCR).
Strategic Innovative Marketing And Tourism
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Author : Androniki Kavoura
language : en
Publisher: Springer
Release Date : 2019-07-03
Strategic Innovative Marketing And Tourism written by Androniki Kavoura and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-03 with Business & Economics categories.
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community,MSc and PhD students, and marketing and tourism professionals.