Marketing Communication

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Marketing Communications

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Author : Ludi Koekemoer
language : en
Publisher: Juta and Company Ltd
Release Date : 2004

Marketing Communications written by Ludi Koekemoer and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.

Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.

Simply Marketing Communications

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Author : Chris Fill
language : en
Publisher: Pearson Education
Release Date : 2006

Simply Marketing Communications written by Chris Fill and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

This title seeks to provide a suitably consistant appraisal of the ever-expanding world of marketing communications. The two main themes running through the text concern relationship marketing and integrated communications.

Strategic Integrated Marketing Communication

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Author : Larry Percy
language : en
Publisher: Routledge
Release Date : 2008

Strategic Integrated Marketing Communication written by Larry Percy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.

Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. This comprehensive new textbook deals with all aspects of Integrated Marketing Communication from a strategic perspective.

Imc The Next Generation

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Author : Don E. Schultz
language : en
Publisher: McGraw Hill Professional
Release Date : 2003-08-22

Imc The Next Generation written by Don E. Schultz and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-08-22 with Business & Economics categories.

Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs with the seminalIntegrated Marketing Communications. InIMC--The Next Generation, Schultz offers a refined and updated approach to the IMC model, one that goes beyond the messages an organization chooses to send to encompass the information that the customer wishes to receive or have access to. IMC--The Next Generation shows marketers how to build sustainable competitive advantage and ROI by combining and coordinating all methods through which buyers and sellers come together. Numerous cases and real-world examples reveal how to use today’s IMC model to: Integrate internal and external communications programs Influence customers at every contact point Build long-term brand relationships

Marketing Communications

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Author : John R Rossiter
language : en
Publisher: SAGE
Release Date : 2018-08-21

Marketing Communications written by John R Rossiter and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-21 with Business & Economics categories.

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan. The new SAGE Marketing Communications textbook is a contemporary evolution of the well-known Rossiter and Percy Advertising and Promotion Management textbook, which at its peak was adopted by six of the top 10 U.S. business schools – Stanford, Wharton, Columbia, Berkeley, UCLA, and Northwestern – as well as by the London Business School, Oxford’s Said Business School, and by most of the top business schools in Europe such as Erasmus University Rotterdam, INSEAD, and the Stockholm School of Economics. Key features include: An author analytical approach with checklist frameworks in chapters, providing students with a systematic guide to doing marketing communications. A managerial perspective, helping students to become a marketing manager and study as though they are in the role. Coverage of key new marketing communications topics such as branding and social media. In each of the end-of-chapter questions there are mini-cases that involve real brands, and the numerous examples throughout the text refer to globally known brands such as Gillette, Mercedes, Revlon, and Toyota. The book is supported by online instructor resources, including PowerPoint slides and teaching outlines for each chapter, multiple choice exam questions and answers, team project templates, true and false quizzes and answers, and an instructor manual. Suitable for Marketing Communications and Advertising & Promotion modules at UG and PG levels.

Creating Images And The Psychology Of Marketing Communication

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Author : Lynn R. Kahle
language : en
Publisher: Psychology Press
Release Date : 2006-08-15

Creating Images And The Psychology Of Marketing Communication written by Lynn R. Kahle and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-15 with Business & Economics categories.

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image. The text reflects the importance of brand leveraging as the sections cover in-depth discussion on cross-country and tourism images, corporate and sponsorship images, individual and celebrity images, and cultural and social images. It provides a comprehensive and holistic look at the concept of image: the topics range from theories of image creative to other image studies on a country, corporate, and individual level. The sections cover the major topics currently being debated in image marketing and the psychology of communications. Several new and innovative concepts are also introduced in the book. Creating Images and the Psychology of Marketing Communication is intended for academics and scholars (including students) in the interdisciplinary fields of consumer psychology, marketing, and communication.

Marketing Communications

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Author : John R. Rossiter
language : en
Publisher: Prentice Hall
Release Date : 2005

Marketing Communications written by John R. Rossiter and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.

Draws from both academic literature and applied literature and from Europe and Australasia as well as the USA. Covers all contemporary forms of marcoms - brand advertising and direct-response advertising, sales promotion, corporate image advertising and more. Rossiter from Uni of Wollongong, NSW and Bellman from Uni of W.A..

Marketing Communication

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Author : Frederick E. Webster
language : en
Publisher:
Release Date : 1971

Marketing Communication written by Frederick E. Webster and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Business & Economics categories.

Marketing Communication

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Author : Seni Soniansih
language : en
Publisher: BookRix
Release Date : 2021-07-04

Marketing Communication written by Seni Soniansih and has been published by BookRix this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-04 with Business & Economics categories.

This book is the result of my learning as a writer. This book is written with love for students and business practitioners, especially young people. Based on a considerable love for education. This book comes in the form of the transfer of knowledge and experience to young people, especially students. And of course, this book was written with deep and pure love. This book discusses 4 important chapters in communication marketing, namely: Chapter 1. Introduction Chapter 2. Organizational Communication Chapter 3. Marketing Scope Chapter 4. Marketing Communication Strategy Chapter 1 introduces what is communication, marketing, and marketing communication. Chapter 2 focuses more on the communication model and understanding of communication. Chapter 3 focuses on understanding marketing and chapter 4. discusses what is a communication strategy and strategy. I hope that this book will be of benefit to readers.

Innovative Marketing Communications

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Author : Guy Masterman
language : en
Publisher: Routledge
Release Date : 2007-06-01

Innovative Marketing Communications written by Guy Masterman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-01 with Business & Economics categories.

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.