E Commerce Strategy
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E Commerce Strategy
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Author : Zheng Qin
language : en
Publisher: Springer
Release Date : 2014-10-30
E Commerce Strategy written by Zheng Qin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-30 with Computers categories.
E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.
The Ultimate E Commerce Strategy
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Author : Jonathan Baird
language : en
Publisher:
Release Date : 2020-05-23
The Ultimate E Commerce Strategy written by Jonathan Baird and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-23 with categories.
A wise man once said; "Tactics are temporary, strategy last forever." In the modern age of shiny objects, bells and whistles this is as true as it's ever been and those who find meaningful and lasting success know and use this truth in everything they do.Having the right strategy tells you where to turn your attention, when to move, when to consolidate and how to identify when you're really ahead of the game. While the best strategies are relatively simple, easy to adopt and should be built in from day one, many overlook implementing a strategy when starting a new business or project. Deploying a strategy is absolutely crucial when starting out and for those that have already found their feet without one, adding the right strategy is certain to have a profound effect on achievement of all kinds. In this book you will learn the secret business strategy responsible for such achievements. The only strategy you will ever need to start or scale your own e-Commerce business to the moon and beyond, The Ultimate e-Commerce Strategy.
E Commerce
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Author : Amir Manzoor
language : en
Publisher: Amir Manzoor
Release Date : 2010
E Commerce written by Amir Manzoor and has been published by Amir Manzoor this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
E Commerce Strategies
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Author : Charles H. Trepper
language : en
Publisher:
Release Date : 2000
E Commerce Strategies written by Charles H. Trepper and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business enterprises categories.
In the coming years, digital technology will radically increase the speed at which business is conducted. Ultimately, digital technology will transform three major elements of any business: relationships with customers and business partners (commerce), information flow and relationships among workers within a company (knowledge management), and internal business processes (business operations). "E-commerce Strategies" deals with the first of these elements by providing IT decision-makers with a broad education about the benefits of implementing e-commerce solutions in the enterprise. It also provides case studies of successful e-commerce implementations using Microsoft technologies that offer benefits such as increased productivity, faster order cycles, lower manufacturing costs, and lower total cost of ownership. The book leads the reader through each case study, describes and quantifies its benefits in detail, and provides an evaluation guide to help the reader determine whether the case study and implementation are relevant to his or her own business. It also describes a set of consistent e-commerce business applications and ties them together chapter by chapter. The end of the book describes how these solutions can be woven together into a comprehensive, enterprise-wide system of digital solutions -- what Microsoft calls a Digital Nervous System (DNS).
E Commerce Strategy
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Author : Dr. Zheng Qin
language : en
Publisher:
Release Date : 2013
E Commerce Strategy written by Dr. Zheng Qin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Electronic commerce categories.
"E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regards to innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers."--Page [4] of cover.
E Commerce Strategy
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Author : Sanjay Mohapatra
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-10-02
E Commerce Strategy written by Sanjay Mohapatra and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-02 with Business & Economics categories.
E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.
E Business And E Commerce Management
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Author : Dave Chaffey
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2006-12-19
E Business And E Commerce Management written by Dave Chaffey and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-19 with Business & Economics categories.
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
Introduction To E Business
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Author : Colin Combe
language : en
Publisher: Routledge
Release Date : 2012-07-26
Introduction To E Business written by Colin Combe and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-26 with Business & Economics categories.
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form
E Commerce Growth Strategy
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Author : Kunle Campbell
language : en
Publisher: Kogan Page Publishers
Release Date : 2023-08-03
E Commerce Growth Strategy written by Kunle Campbell and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-03 with Business & Economics categories.
Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth. E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success. Written by an experienced e-commerce growth advisor and operator, E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.
A Marketer S Guide To E Commerce Strategy
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Author : Richard Coombe
language : en
Publisher: Routledge
Release Date : 2013-02-12
A Marketer S Guide To E Commerce Strategy written by Richard Coombe and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-12 with Business & Economics categories.
E-commerce is a new way of doing business. Some companies have become very successful by trading on-line but many are only just realising that their traditional approach to their business is being dramatically changed by the Internet. This book is intended to address the needs of both people from a marketing background as well as people in small- to medium-sized businesses, giving them a structured approach to understanding their changing marketplace and how to work out a strategy to meet and benefit from its challenges. This book offers the following benefits: *Blend of theory and practice acts as a guide to making and implementing e-commerce strategy at a time when new techniques are constantly emerging. *Designed and structured so that the book can be used as an end-to-end process or dipped into as needed. *Authored by an experienced industry figure who has developed e-commerce strategies for major businesses and who, crucially, has been measured by the outcomes *Offers an essential strategic overview of e-marketing and e-commerce to complement tactical e-marketing guides. *Blending theory and practice, this is a jargon-free book that can be used as an end-to-end process or dipped into as needed. *Authored by an experienced industry figure who has developed e-commerce strategies for major businesses and who, crucially, has been measured by the outcomes.