Introduction To E Business
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Introduction To E Business
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Author : Colin Combe
language : en
Publisher: Routledge
Release Date : 2012-07-26
Introduction To E Business written by Colin Combe and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-26 with Business & Economics categories.
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form
E Commerce
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Author : Amir Manzoor
language : en
Publisher: Amir Manzoor
Release Date : 2010
E Commerce written by Amir Manzoor and has been published by Amir Manzoor this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
Introduction To E Commerce
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Author : Efraim Turban
language : en
Publisher:
Release Date : 2003
Introduction To E Commerce written by Efraim Turban and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
For undergraduate-level courses in Electronic Commerce. Written by an academician and a practitioner this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.
Introduction To Electronic Commerce
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Author : Efraim Turban
language : en
Publisher:
Release Date : 2009
Introduction To Electronic Commerce written by Efraim Turban and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives. Introduction to E-Commerce and E-Marketplaces; Internet Consumer Retailing; Business-to-Business E-Commerce; Other EC Models and Applications; EC Support Services; EC Strategy and Implementation; Application Development Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.
Introduction To E Commerce
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Author : Zheng Qin
language : en
Publisher: Springer Nature
Release Date : 2025-01-03
Introduction To E Commerce written by Zheng Qin and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-03 with Business & Economics categories.
This book brings together the new trends, new knowledge, new methods and new tools in the development of e-commerce in China and global and appropriately expounds the basic concepts and cultural concepts of e-commerce from the perspective of e-commerce basic knowledge and e-commerce culture. The key technology involved including e-commerce support, payment, and security is introduced. This book highlights the practical application of the applied psychology of e-commerce in business activities and expounds the system structure, transaction mode, and decision-making strategy paradigm of e-commerce with typical examples. This book helps readers to understand the basic concepts, the latest knowledge and the way of e-commerce development. This book elaborates the theory, specific tools, methods, and practical experience, which can be used as a textbook or professional book for e-commerce courses and also a reference book for interested readers.
Introduction To E Commerce
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Author : Jeffrey F. Rayport
language : en
Publisher: Irwin/McGraw-Hill
Release Date : 2002
Introduction To E Commerce written by Jeffrey F. Rayport and has been published by Irwin/McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Upper-level Undergraduate, MBA, and Executive MBA courses on Introduction to E-Commerce. This book is written for present and future practitioners who need a solid foundation in all aspects of conducting business in the New Economy. The authors focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. The authors present a framework for the study and practice of e-Commerce with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. Within this framework, the authors provide a deep exploration of core concepts of New Economy strategy and associated enablers enriched by a wide variety of examples, case studies, and explanations culled directly from practice.
Introduction To Electronic Commerce And Social Commerce
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Author : Efraim Turban
language : en
Publisher: Springer
Release Date : 2017-04-23
Introduction To Electronic Commerce And Social Commerce written by Efraim Turban and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-23 with Business & Economics categories.
This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. the following="" tutorials="" are="" not="" related="" to="" any="" specific="" chapter.="" they="" cover="" the="" essentials="" ec="" technologies="" and="" provide="" a="" guide="" relevant="" resources.="" p
What Is E Business
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Author : Feng Li
language : en
Publisher: Wiley-Blackwell
Release Date : 2006-09-11
What Is E Business written by Feng Li and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09-11 with Business & Economics categories.
Based on fifteen years’ experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena. A coherent introduction to e-business. Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services. Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues. Supported by online lecturer and student resources, available soon.
E Marketing
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Author : PRABHU TL
language : en
Publisher: NestFame Creations Pvt Ltd.
Release Date :
E Marketing written by PRABHU TL and has been published by NestFame Creations Pvt Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Embark on a transformative journey into the world of digital marketing with "Digital Mastery: Navigating E-Marketing for Modern Success." This comprehensive guide takes you deep into the realm of online marketing, unveiling strategies and insights to harness the power of digital platforms. Whether you're a marketing professional, entrepreneur, or aspiring influencer, this book is your compass to mastering the art of e-marketing. Unveiling Online Influence: Immerse yourself in the dynamic realm of e-marketing as this book provides a roadmap to understanding the intricacies of promoting and engaging audiences in the digital landscape. From leveraging social media for brand visibility to optimizing search engine strategies for online discoverability, from crafting compelling content to harnessing the potential of data analytics, this guide equips you with the tools to excel in the ever-evolving world of e-marketing. Key Topics Explored: Social Media Strategies: Discover the essentials of building a strong online presence and engaging with audiences across social platforms. Search Engine Optimization (SEO): Learn about optimizing your online content for search engines and driving organic traffic. Content Creation and Curation: Understand how to create valuable and shareable content that resonates with your target audience. Data-Driven Marketing: Explore the role of data analytics in understanding customer behavior and refining marketing strategies. Influencer Marketing: Navigate the world of influencer collaborations and harness the power of online personalities to boost brand awareness. Target Audience: "Digital Mastery" caters to marketing professionals, business owners, content creators, students, and anyone eager to excel in the field of e-marketing. Whether you're crafting compelling online campaigns, optimizing your digital presence, or leveraging data insights for strategic marketing decisions, this book empowers you to navigate the intricacies of e-marketing. Unique Selling Points: Real-Life E-Marketing Scenarios: Engage with practical examples from diverse industries that showcase successful e-marketing strategies. Practical Tools and Insights: Provide actionable insights, case studies, and advanced tools for optimizing digital marketing efforts. Data-Driven Decision Making: Address the importance of data analytics in making informed marketing choices. Influencer Collaboration: Showcase how influencer marketing can amplify brand visibility and engagement. Master the Digital Landscape: "E - MARKETING" transcends ordinary marketing literature—it's a transformative guide that celebrates the art of understanding, navigating, and mastering the complexities of e-marketing. Whether you're boosting brand visibility, engaging online audiences, or refining data-driven strategies, this book is your compass to mastering the art of digital marketing. Secure your copy of "E - MARKETING" and embark on a journey of navigating e-marketing for modern success.
Introduction To E Commerce Technology In Business
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Author : Saimunur Rahman
language : en
Publisher:
Release Date : 2014-10-06
Introduction To E Commerce Technology In Business written by Saimunur Rahman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-06 with categories.
Lecture Notes from the year 2014 in the subject Computer Science - Commercial Information Technology, - (International Islamic University Chittagong, Bangladesh), course: Computer Application in Business, language: English, abstract: E-Commerce is a hot topic over decades. This document will give an idea of E-Commerce technology and its perspective in Bangladesh. This lecture note was prepared for the course named 'Computer Application in Business' at Department of Business Administration, International Islamic University Chittagong, Bangladesh.