A Marketer S Guide To E Commerce Strategy

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A Marketer S Guide To E Commerce Strategy

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Author : Richard Coombe
language : en
Publisher: Routledge
Release Date : 2013-02-12

A Marketer S Guide To E Commerce Strategy written by Richard Coombe and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-12 with Business & Economics categories.

E-commerce is a new way of doing business. Some companies have become very successful by trading on-line but many are only just realising that their traditional approach to their business is being dramatically changed by the Internet. This book is intended to address the needs of both people from a marketing background as well as people in small- to medium-sized businesses, giving them a structured approach to understanding their changing marketplace and how to work out a strategy to meet and benefit from its challenges. This book offers the following benefits: *Blend of theory and practice acts as a guide to making and implementing e-commerce strategy at a time when new techniques are constantly emerging. *Designed and structured so that the book can be used as an end-to-end process or dipped into as needed. *Authored by an experienced industry figure who has developed e-commerce strategies for major businesses and who, crucially, has been measured by the outcomes *Offers an essential strategic overview of e-marketing and e-commerce to complement tactical e-marketing guides. *Blending theory and practice, this is a jargon-free book that can be used as an end-to-end process or dipped into as needed. *Authored by an experienced industry figure who has developed e-commerce strategies for major businesses and who, crucially, has been measured by the outcomes.

Marketers Resource Guide

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Author :
language : en
Publisher:
Release Date : 2006

Marketers Resource Guide written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Direct marketing categories.

E Marketing

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Author : Judy Strauss
language : en
Publisher: Prentice Hall
Release Date : 2009

E Marketing written by Judy Strauss and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.

The 5th edition of "E-Marketing" treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.

E Marketing Strategies

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Author : Frank Fiore
language : en
Publisher: Que Publishing
Release Date : 2001

E Marketing Strategies written by Frank Fiore and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.

Selling anything, anywhere, anyway, anytime, and at any price will be the norm of doing business on the Net. To do that, businesses will have to understand the new Rules of the Road' that apply to e-marketing. This book will give those responsible for creating marketing strategies for their e-business an understanding of how to position, price and promote their company to online consumers within the changing nature of the Internet. e-Marketing Strategies is the first book to cover all cutting-edge aspects and give a complete overview of e-marketing including: dynamic pricing, shopping bots, and wireless purchasing.

The Wall Street Journal

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Author :
language : en
Publisher:
Release Date : 2002

The Wall Street Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Barron's national business and financial weekly categories.

Marketing

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Author : Gary Armstrong
language : en
Publisher: Prentice Hall
Release Date : 2003-03

Marketing written by Gary Armstrong and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-03 with Business & Economics categories.

Appropriate for students taking an introductory course in marketing at both the college and university levels. This text balances theory, applications, and pedagogy to provide an effective teaching and learning tool. The "Road to Marketing" aids help students learn, link, and apply important concepts.

E Commerce

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Author : Kenneth C. Laudon
language : en
Publisher: Prentice Hall
Release Date : 2007

E Commerce written by Kenneth C. Laudon and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.

In today's evolving business environment E-commerce: business. technology. society. introduces students to the concepts and practice of electronic commerce. This book emphasizes the three major forces behind e-commerce: business fundamentals, technology opportunities, and social issues. In every chapter these three themes come alive with the discussion of e-commerce concepts in the areas of economics, marketing, and information technology, and with the presentation of real-world e-commerce business cases and stories. The result is a coherent framework for organizing a complex topic, which promotes a clear understanding of how e-commerce is evolving. Book jacket.

Canadian E Marketing

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Author : Ramesh Venkat
language : en
Publisher:
Release Date : 2001

Canadian E Marketing written by Ramesh Venkat and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.

Written for students in undergraduate and MBA programs, this text contains comprehensive coverage of Internet marketing concepts from product design through to post-customer care, with a focus on customers and customer relationships. The author presents a strategic and global perspective to understanding online market opportunities and building value through the Internet. It first lays out the scope and magnitude of change forced by the Internet. Marketing opportunities are described next, then a series of chapters presents tools, concepts, strategic insights, and tactics. The book looks at marketing, not in isolation, but as a part of a series of value-adding functions within an organization. It uses current knowledge in marketing, consumer behavior, and strategy to provide frameworks for understanding marketing on the Internet. Important topics given little or no coverage in other books include channel management, B2B e-commerce and security issues, and the Internet as a communication medium and/or a distribution channel.

Winning The Net Game

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Author : Caroline Howard
language : en
Publisher:
Release Date : 2002

Winning The Net Game written by Caroline Howard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

"Winning the Net Game" shows business owners and managers how they can effectively use the Internet to succeed in a fast-changing, competitive landscape.

Forthcoming Books

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Author : Rose Arny
language : en
Publisher:
Release Date : 2001-06

Forthcoming Books written by Rose Arny and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-06 with American literature categories.