E Commerce Growth Strategy
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E Commerce Growth Strategy
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Author : Kunle Campbell
language : en
Publisher: Kogan Page Publishers
Release Date : 2023-08-03
E Commerce Growth Strategy written by Kunle Campbell and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-03 with Business & Economics categories.
Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth. E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success. Written by an experienced e-commerce growth advisor and operator, E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.
Strategic Internet Business Management An Assessment Of Internet Business Growth Strategies
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Author : Steven Sam
language : en
Publisher: GRIN Verlag
Release Date : 2011-10
Strategic Internet Business Management An Assessment Of Internet Business Growth Strategies written by Steven Sam and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10 with Business & Economics categories.
Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 12 (Distinction), course: Strategic Business Communication, language: English, abstract: Abstract It is widely recognized that Small and Medium-Sized Enterprises play a significant role in the economic vitality of local and national economies in Denmark. Over the years, these sectors are faced with an increasingly unstable marketplace and stiff competition from large firms. It is believed that the advancement of internet and its related communication technologies have the ability to give these firms the potential advantage to reach wider geographical markets and compete with larger organizations for customers' attraction, market share, and sustainable growth. As a result, the Danish government has over the years collaborated with industry and commercial associations to bolster the integration of Information Technology and diffusion of e-commerce among SMEs. This thesis used quantitative survey questionnaire and qualitative interview approaches to assess how SMEs in Denmark are using the internet as a business strategy to enhance growth and sustainability. In accordance with the theoretical model developed by synthesizing existing internet adoption and business growth models, three key determinants such as: the level of internet adoption, growth strategy, and competitive environment were investigated. Result indicates that SMEs have a considerable integration of internet particularly at the lower level which includes e-mail and website. While more than half of the firms who have fully integrated internet as part of their growth strategy have experienced exponential growth by developing new product and reaching new markets. Competitively, these firms are also able to offer high and unique value of proposition mainly through niches.
Business Growth Strategies For Asia Pacific
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Author : Willie Chien
language : en
Publisher:
Release Date : 2005-05-30
Business Growth Strategies For Asia Pacific written by Willie Chien and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-05-30 with Business & Economics categories.
"Readers will find this book useful as a guide to understanding Asian business from both the macroscopic and microscopic standpoints.... Any company that wishes to win in Asia must properly develop and train its managers to think strategically and to execute effectively. This book is one of the best available to help serve this purpose." —Koh Boon Hwee, Chairman, Singapore Airlines "This book’s comprehensive and insightful coverage on business growth strategies for Asia Pacific makes it one of the best practitioner’s guides. Stan Shih, one of the most respectful entrepreneurs of our time, has joined force with Dr. Willie Chien and Dr. Po-Young Chu to share their valuable experiences with those who wish to develop their business in Asia. The methodology proposed by the authors to analyze the complex competitive conditions and subtle cultural factors related to Asian market provides enormous help for international companies, either Western or Asian, to plan and to execute their business strategies for Asia." —Dr Morris Chang, Chairman and CEO, Taiwan Semiconductor Manufacturing Corporation (TSMC) "In this book, the authors have used numerous examples and case studies from a broad range of industries to highlight the critical importance of defining a strategy for Asia with local market characteristics. Where they have excelled is in their systematic use of analytical models to describe the complex business environment. I believe that the readers will unlock the value of this book when they start following the models proposed to plan for their Asia Pacific business strategy." —Jim Morgan, Chairman and CEO, Applied Materials "Drawing on the considerable experience of two of Asia Pacific's successful practitioners, this work is a compelling business map for anyone wanting to engage in business in Asia Pacific and a necessary part of the tool-kit of the asian specialist laying out a path to success in this dynamic part of our world." —Armin Meyer, Chairman and CEO, Ciba Specialty Chemicals
Communications Strategies
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Author :
language : en
Publisher:
Release Date : 2002
Communications Strategies written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Telecommunication categories.
Ultimate Guide To Ecommerce Growth
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Author : Ian Hammersley
language : en
Publisher:
Release Date : 2021-05-26
Ultimate Guide To Ecommerce Growth written by Ian Hammersley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-26 with categories.
A blow by blow account of growing some of the biggest ecommerce sites in UK. 10 years in the making, learn the shortcuts to rapid ecommerce growth. This book will position you to drive more growth from the same investment and in half the time. Uncover the simple roadmap to growing a large and successful ecommerce shop.Written by Ian Hammersley & Mark Hammersley, two brothers who have been on the front line of ecommerce from day one. Together they run one of the UK's most successful ecommerce agencies, smartebusiness. Smartebusiness is famous for building its biggest clients from the ground up.About The AuthorsIan & Mark Hammersley are directors of Global Ecommerce agency Smartebusiness. They have worked in Ecommerce for over 15 years for clients including Naked Wines, AGA, Siemens and Comic Relief.
Building And Sustaining The Sources Of Competitive Advantage In E Commerce Capabilities
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Author : Dr Lawrence Chu Jan Tow
language : en
Publisher: Advanced Micro Systems Sdn Bhd
Release Date :
Building And Sustaining The Sources Of Competitive Advantage In E Commerce Capabilities written by Dr Lawrence Chu Jan Tow and has been published by Advanced Micro Systems Sdn Bhd this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
"Learn to master e-commerce success, digital marketing, and online sales growth." Are you looking to grow your e-commerce business and build a lasting competitive advantage? This book offers proven e-commerce strategies and techniques to help you boost online sales, develop powerful online business capabilities, and stay ahead in today's competitive digital world. Learn how to master digital marketing, optimize your e-commerce growth, and achieve long-term business success. Ideal for entrepreneurs, online store owners, and anyone seeking to win in the e-commerce industry. -------------------------------------------------------------------------------------- The portfolio of three papers delves into the resource-based view (RBV) of competitive advantage within e-commerce capabilities. Research Paper 1 reviews competitive theories in e-commerce, contrasting external competitive forces with RBV theory, which posits that advantage stems from unique, valuable, and non-substitutable resources. The paper emphasizes the need for empirical validation of the RBV model's application to e-commerce. Research Paper 2 conducts an empirical study to determine if e-commerce capabilities contribute to firm-level performance, finding a significant positive correlation. It suggests that firms must cultivate hard-to-replicate capabilities for sustained advantage, rather than relying solely on technology or outsourcing. Research Paper 3 examines the correlation between e-commerce barriers and firm performance, revealing a significant negative impact on performance. It underscores the importance of simultaneously developing capabilities to mitigate competitive disadvantages. The findings align with theoretical models, highlighting the vulnerability of firms to durable disadvantages. Overall, the papers underscore the significance of e-commerce capabilities in achieving competitive advantage, emphasizing the need for firms to focus on developing and maintaining unique capabilities to thrive in the e-commerce landscape. "E-commerce Success, Online Business Growth, Digital Marketing, Competitive Strategy, E-commerce competitive advantage, grow online store, boost digital sales" #E-commerceSuccess #OnlineBusinessGrowth #DigitalMarketing #CompetitiveStrategy #E-commercecompetitiveadvantage #growonlinestore #boostdigitalsales"
E Commerce
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Author : Kenneth C. Laudon
language : en
Publisher: Prentice Hall
Release Date : 2007
E Commerce written by Kenneth C. Laudon and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
In today's evolving business environment E-commerce: business. technology. society. introduces students to the concepts and practice of electronic commerce. This book emphasizes the three major forces behind e-commerce: business fundamentals, technology opportunities, and social issues. In every chapter these three themes come alive with the discussion of e-commerce concepts in the areas of economics, marketing, and information technology, and with the presentation of real-world e-commerce business cases and stories. The result is a coherent framework for organizing a complex topic, which promotes a clear understanding of how e-commerce is evolving. Book jacket.
Proceedings Of The 19th International Conference Of The System Dynamics Society
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Author : System Dynamics Society
language : en
Publisher:
Release Date : 2001
Proceedings Of The 19th International Conference Of The System Dynamics Society written by System Dynamics Society and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Computers categories.
Zanzibar S Growth Strategy
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Author : Zanzibar
language : en
Publisher:
Release Date : 2007
Zanzibar S Growth Strategy written by Zanzibar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Economic development categories.
Annual Report
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Author : Keppel Telecommunications & Transportation Ltd
language : en
Publisher:
Release Date : 1999
Annual Report written by Keppel Telecommunications & Transportation Ltd and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Corporations categories.