Consumer Behaviour And Advertising Management
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Consumer Behaviour And Advertising Management
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Author : Matin A. Khan
language : en
Publisher: New Age International
Release Date : 2006
Consumer Behaviour And Advertising Management written by Matin A. Khan and has been published by New Age International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
About the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET. The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also exp.
Consumer Behaviour And Advertising Management
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Author : Conner Acevedo
language : en
Publisher: Scientific e-Resources
Release Date : 2018-01-11
Consumer Behaviour And Advertising Management written by Conner Acevedo and has been published by Scientific e-Resources this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-11 with categories.
This book is designed to familiarise readers with a wide range of managerial issues faced by modern advertising strategies in planning, implementing, and controlling the advertising efforts of various enterprises. It contains numerous examples of successful advertising images alongside accompanying commentary to illustrate just what goes into making an effective advertisement. The positive role played by advertising in the market process has been largely ignored by academic economists. It is only recently, since the modern economic revolution, that economists have realized the benefits of advertising and have joined the research agenda developed by researchers in marketing and other business fields. Consumer Behaviour (CB) intended for students of MBA specializing in marketing, undertakes detailed discussions to explain and analyse behaviour of Indian consumers, and strategies used by marketers to deal with them. Marketers need to understand the buying behaviour of consumers while designing their advertisements for the desired impact. Advertisements play an essential role in creating an image of a product in the minds of consumers. Advertisements must be catchy and communicate relevant information to consumers. Understanding the needs of the consumer is really important when it comes to creating the right advertisement for the right audience. Remember it is only through advertisements; individuals are able to connect with your brand. This book provides an excellent introduction to the topic of how reasons and emotions combine to shape the consumption experience by influencing the analytic, hedonic, social, moral and even reptilian aspects of the human condition in the marketplace. Thus the material presented here would be of interest as well as of great use to the students, teachers and professionals in the field.
Consumer Behaviour And Advertising Management Consumer Behaviour Andmarketing Strategy Ch 2 Consumer Motivationtheory And Their Applications Ch 3 Advertising Role In The Marketing Process Ch 4 Advertising And Brand Management Ch 5 Learning Theories And Their Applicationsin Consumer Behaviour And Advertising Ch 6 Marketing Consumerbehaviour And Society Ch 7 Methods Of Advertising Research Ch 8 Consumer Advertising Andmarket Positioning Bibliography Index
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Author : Conner Acevedo
language : en
Publisher:
Release Date : 2018
Consumer Behaviour And Advertising Management Consumer Behaviour Andmarketing Strategy Ch 2 Consumer Motivationtheory And Their Applications Ch 3 Advertising Role In The Marketing Process Ch 4 Advertising And Brand Management Ch 5 Learning Theories And Their Applicationsin Consumer Behaviour And Advertising Ch 6 Marketing Consumerbehaviour And Society Ch 7 Methods Of Advertising Research Ch 8 Consumer Advertising Andmarket Positioning Bibliography Index written by Conner Acevedo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Advertising categories.
Consumer Behaviour And Advertising Management
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Author : Matin A. Khan
language : en
Publisher:
Release Date : 2006
Consumer Behaviour And Advertising Management written by Matin A. Khan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
About the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET. The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also exp.
Advertising Management
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Author : C. L. Tyagi
language : en
Publisher: Atlantic Publishers & Dist
Release Date : 2004
Advertising Management written by C. L. Tyagi and has been published by Atlantic Publishers & Dist this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Advertising categories.
This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.
Online Consumer Behavior
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Author : Angeline Close
language : en
Publisher: Routledge
Release Date : 2012
Online Consumer Behavior written by Angeline Close and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Advertising Management Theory Practice
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Author : Dr. Mahendra Kumar Padhy
language : en
Publisher: Laxmi Publications
Release Date : 2011-06
Advertising Management Theory Practice written by Dr. Mahendra Kumar Padhy and has been published by Laxmi Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06 with categories.
Contemporary Issues In Marketing And Consumer Behaviour
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Author : Elizabeth Parsons
language : en
Publisher: Taylor & Francis
Release Date : 2023-07-31
Contemporary Issues In Marketing And Consumer Behaviour written by Elizabeth Parsons and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-31 with Business & Economics categories.
This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Inequalities: Feminisms and intersectionalities The Ethics and Politics of Consumption New case studies include: Emerging Economy Brands The Fairtrade Brand Disappearing Influencers Decolonising the Media Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.
Consumer Behaviour
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Author : M. Khan
language : en
Publisher: New Age International
Release Date : 2007
Consumer Behaviour written by M. Khan and has been published by New Age International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Consumer behavior categories.
The Book Presents A Comprehensive Coverage Of The Subject With Examples From The Indian Scenario. The Book Stresses On Consumer Decision-Making And Clearly Explains The Five Stages Of Problem Recognition, Information Search, Evaluation Of Alternatives, Purchase And Post-Purchase Behaviour. It Also Explains Outlet Selection And Purchase.The External Environment And Its Influence On Decision-Making Is Highlighted. These Are Demographical, Political, Cultural And Technological Factors. Along With These, The Internal Determinants Of Beliefs, Attitudes, Personality, Memory And Values Have Also Been Discussed In This Book.Contemporary Developments Like E-Consumer Behaviour And Consumer Delight In Place Of Consumer Satisfaction Have Also Been Discussed.Relevant Case Studies And Review Exercises Are Additional Highlights Of This Book. With Its Clear Style And Systematic Approach, This Book Would Be Extremely Useful For Students Of Marketing Management. Management Consultants And Professionals Would Also Find This Book To Be A Valuable Reference Source.In The Second Edition Of The Book Some Useful Information Has Been Added. This Contains A Small Case. Other Examples Of Marketing Strategies And Marketing Implications Have Been Added. One Extra Chapter On Changing Consumer Behaviour Has Been Added. The Book Will Be Found Of Great Help To All Who Are Interested In Getting A Knowledge Of Consumer Behaviour.
Consumer Behaviour And Advertising Management
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Author : Brendan J. Gray
language : en
Publisher:
Release Date : 1996
Consumer Behaviour And Advertising Management written by Brendan J. Gray and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with categories.