Advertising Management Theory Practice

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Advertising Management Theory Practice

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Author : Dr. Mahendra Kumar Padhy
language : en
Publisher: Laxmi Publications
Release Date : 2011-06

Advertising Management Theory Practice written by Dr. Mahendra Kumar Padhy and has been published by Laxmi Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06 with categories.

Advertising Management

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Author : Dr. Mahendra Kumar Padhy
language : en
Publisher:
Release Date :

Advertising Management written by Dr. Mahendra Kumar Padhy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Advertising Management Theory And Practice

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Author : Kyle Hill
language : en
Publisher:
Release Date : 2017-06-05

Advertising Management Theory And Practice written by Kyle Hill and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-05 with Business & Economics categories.

The book aims to shed light on some of the unexplored aspects of advertising. It gives deep insights about this field of study. Advertising is a part of marketing communication mix. It refers to the use of audio and visual to promote or sell any product, idea or service. The channels used in advertising are T.V, radio, internet, direct email, outdoor advertising and new media, etc. Such selected concepts that redefine advertising have been presented in this book. While understanding the long-term perspectives of the topics, the text makes an effort in highlighting their impact as a modern tool for the growth of the discipline. This textbook is a complete source of knowledge on the present status of this important field.

Advertising Management Theory And Practice In Cyprus

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Author : Alexios Katsouris
language : en
Publisher:
Release Date : 1995

Advertising Management Theory And Practice In Cyprus written by Alexios Katsouris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.

Printers Ink The Magazine Of Advertising Management And Sales

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Author :
language : en
Publisher:
Release Date : 1897

Printers Ink The Magazine Of Advertising Management And Sales written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1897 with Advertising categories.

Advertising Management Theory And Practice

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Author : Foulke, Sharon M.
language : en
Publisher:
Release Date : 2017

Advertising Management Theory And Practice written by Foulke, Sharon M. and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.

Proceedings Of The 2010 Academy Of Marketing Science Ams Annual Conference

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Author : Dawn R. Deeter-Schmelz
language : en
Publisher: Springer
Release Date : 2014-10-23

Proceedings Of The 2010 Academy Of Marketing Science Ams Annual Conference written by Dawn R. Deeter-Schmelz and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-23 with Business & Economics categories.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2010 Academy of Marketing Science (AMS) Annual Conference held in Portland, Oregon.

Marketing Discourse

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Author : Per Skålén
language : en
Publisher: Routledge
Release Date : 2007-12-14

Marketing Discourse written by Per Skålén and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-14 with Business & Economics categories.

The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.

Marketing Performativity

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Author : Katy Mason
language : en
Publisher: Routledge
Release Date : 2018-10-11

Marketing Performativity written by Katy Mason and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-11 with Business & Economics categories.

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing–theorising landscape of marketing. The book begins by considering what performativity is and how this concept is used in the marketing literature. It then considers three themes concerning the performativity of marketing that emerge from the contributions, before presenting ten empirical studies that ask how, why, and to what effect marketing theories are used and ‘performed’ in marketing practice. The book also summarises the implications of three themes and sketches research areas for further developing our understanding of the performativity of marketing. This book was originally published as a special issue of the Journal of Marketing Management.

Handbook On Business To Business Marketing

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Author : Gary L. Lilien
language : en
Publisher: Edward Elgar Publishing
Release Date : 2012-01-01

Handbook On Business To Business Marketing written by Gary L. Lilien and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-01 with Business & Economics categories.

This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations Ð from businesses to government agencies to not-for-profit organizations Ð and the many individuals within them. Comprising 38 chapters written by internationally renowned scholars, this Handbook presents perspectives of a variety of issue areas from both an academic and a managerial perspective (state of theory and state of practice). The material in this compendium includes theoretical and practical perspectives in business-to-business marketing, marketing mix and strategy, interfirm relationships, personal selling and sales management, technology marketing, and methodological issues central to business-to-business markets. Published in conjunction with Penn StateÕs Institute for the Study of Business Markets, this extensive volume will expand research and teaching in business-to-business marketing in academia and will improve the practice of business-to-business marketing for firms in the industry. This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a complete overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.