Advertising Management
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Advertising Management
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Author : Batra
language : en
Publisher: Pearson Education India
Release Date : 2009
Advertising Management written by Batra and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Advertising categories.
Advertising Management
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Author : David A. Aaker
language : en
Publisher:
Release Date : 1992
Advertising Management written by David A. Aaker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Advertising categories.
This work analyzes the necessary decisions and the order in which they must be made for the development of a brand's advertising campaign. The book describes relevant research and current practice for each decision and offers suggestions about ways of making it.
Strategic Advertising Management
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Author : Larry Percy
language : en
Publisher: Academic
Release Date : 2020-12-25
Strategic Advertising Management written by Larry Percy and has been published by Academic this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-25 with Business & Economics categories.
Revised edition of the authors' Strategic advertising management, [2016]
Advertising Management In A Digital Environment
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Author : Larry D. Kelley
language : en
Publisher: Routledge
Release Date : 2021-07-21
Advertising Management In A Digital Environment written by Larry D. Kelley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-21 with Business & Economics categories.
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses strategic planning, decision making and brand strategy. To demonstrate how theory translates to practice in advertising, each chapter is illustrated with real-life case studies from a broad range of sectors, and practical exercises allow case analysis and further learning. This new textbook offers an integrated and global approach to Advertising Management and should be core or recommended reading for undergraduate and postgraduate students of Media Management, Advertising, Marketing Management and Strategy, Communications and Public Relations. The applied approach provided by case study analysis makes it equally suitable for those in executive education and studying for professional qualifications.
Consumer Behaviour And Advertising Management
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Author : Conner Acevedo
language : en
Publisher: Scientific e-Resources
Release Date : 2018-01-11
Consumer Behaviour And Advertising Management written by Conner Acevedo and has been published by Scientific e-Resources this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-11 with categories.
This book is designed to familiarise readers with a wide range of managerial issues faced by modern advertising strategies in planning, implementing, and controlling the advertising efforts of various enterprises. It contains numerous examples of successful advertising images alongside accompanying commentary to illustrate just what goes into making an effective advertisement. The positive role played by advertising in the market process has been largely ignored by academic economists. It is only recently, since the modern economic revolution, that economists have realized the benefits of advertising and have joined the research agenda developed by researchers in marketing and other business fields. Consumer Behaviour (CB) intended for students of MBA specializing in marketing, undertakes detailed discussions to explain and analyse behaviour of Indian consumers, and strategies used by marketers to deal with them. Marketers need to understand the buying behaviour of consumers while designing their advertisements for the desired impact. Advertisements play an essential role in creating an image of a product in the minds of consumers. Advertisements must be catchy and communicate relevant information to consumers. Understanding the needs of the consumer is really important when it comes to creating the right advertisement for the right audience. Remember it is only through advertisements; individuals are able to connect with your brand. This book provides an excellent introduction to the topic of how reasons and emotions combine to shape the consumption experience by influencing the analytic, hedonic, social, moral and even reptilian aspects of the human condition in the marketplace. Thus the material presented here would be of interest as well as of great use to the students, teachers and professionals in the field.
Advertising Management
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Author : C. L. Tyagi
language : en
Publisher: Atlantic Publishers & Dist
Release Date : 2004
Advertising Management written by C. L. Tyagi and has been published by Atlantic Publishers & Dist this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Advertising categories.
This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.
Strategic Advertising Management
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Author : Larry Percy
language : en
Publisher: Oxford University Press, USA
Release Date : 2001
Strategic Advertising Management written by Larry Percy and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
The second edition of Percy and Elliott's Strategic Advertising Management continues to deal with advertising from a strategic rather than simply a descriptive standpoint and covers all the main topics on an Advertising Management module. The authors firstly address what advertising is meant to do, and then go on to provide an understanding of what is necessary in the development of effective advertising and promotion. The text has been fully updated and revised to include expanded chapter introductions and explicit key concepts. The chapters on 'Developing a Communication Strategy' and 'Processing the Message' have been significantly expanded, as has the concluding part-'Integrating Advertising and Promotion'. The authors use numerous examples of successful advertising images and a number of extended case histories to illustrate the application of the various theories discussed. Accompanying the new edition is a companion web site containing, for lecturers: PowerPoint slides with selected figures from the text and suggested classroom exercises; and for students: web links and additional questions. Book jacket.
Advertising Management
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Author : Kavita Krishnamurthi
language : en
Publisher: Global Vision Pub House
Release Date : 2007
Advertising Management written by Kavita Krishnamurthi and has been published by Global Vision Pub House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Advertising categories.
This Study Led Us To Look Where We Had Never Gone Before: Biology, Psychology, Psychophysiology, Anatomy, Communication Theory, Cultural Anthropology, And Psychoanalysis. This Study Has Led Us Into A Series Of Psychological Appeals That Advertising Uses To Motivate People To Buy Products. Those Appeals Are: Parameters Of National And International Advertising, Self-Preservation And Self-Esteem, Sex And Greed, Curiosity And Personal Enjoyment, Constructiveness And Destructiveness, And Imitation And Altruism. Here I Have Included A Large Biological Basis For The Foundation And Used Of Many Of The Appeals Which May Cause A Conflict. There Is A Debate Going On Today Between Nature And Nurture, Whether Biology Or Environment Is The Controlling Factor In Human Behaviour. It May Easily Appear That I Support The Nature Side In This Study.
Advertising Management
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Author : Donald W Jugenheimer
language : en
Publisher: Routledge
Release Date : 2014-12-18
Advertising Management written by Donald W Jugenheimer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Antiques & Collectibles categories.
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.
Advertising Management Theory Practice
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Author : Dr. Mahendra Kumar Padhy
language : en
Publisher: Laxmi Publications
Release Date : 2011-06
Advertising Management Theory Practice written by Dr. Mahendra Kumar Padhy and has been published by Laxmi Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06 with categories.