Online Consumer Behavior
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Online Consumer Psychology
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Author : Curtis P. Haugtvedt
language : en
Publisher: Psychology Press
Release Date : 2005-03-23
Online Consumer Psychology written by Curtis P. Haugtvedt and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03-23 with Business & Economics categories.
Addresses many of the issues created by the Internet and goes beyond the topic of advertising and the web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.
Online Consumer Behavior
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Author : Angeline Close
language : en
Publisher: Routledge
Release Date : 2012
Online Consumer Behavior written by Angeline Close and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Online Shopping Habits And Consumer Behavior
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Author : Murali Guruswamy
language : en
Publisher: GRIN Verlag
Release Date : 2014-02-19
Online Shopping Habits And Consumer Behavior written by Murali Guruswamy and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-19 with Business & Economics categories.
Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 64.6, University of Lincoln (PG-Business School), course: MBA, language: English, abstract: In the last few decades, the internet has been a powerful tool. The advent of internet has removed major industry barriers and made shopping much more easily. The development of internet from last 5 years has significantly increased the web-users which are due high speed data transmission and other technology developments have created an advantage for the firms to promote themselves more significantly. In the current era of internet customers use internet for varied purpose and activities; searching information about products/ services, companies, product features and prices, availability of the product, selection of products, placing order and paying them online ensuring a smooth transmission of the complete process. According to the UCLA centre for communication policy, online shopping has become the third popular internet activity which further followed up by e-mails and web browsing. Many researches have indicated that the internet shopping particularly in B2C has risen and online shopping become more popular to many people. According to The Emerging Digital Economy Report, in some companies the weight of e-commerce sales is high (Dell computer reached $ 18million sales through internet). This advent of internet has made the marketers to realise that the consumer behaviour transformation is unavoidable and thus they have to change their marketing strategy.
Social Commerce
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Author : Rosy Boardman
language : en
Publisher: Springer
Release Date : 2019-02-22
Social Commerce written by Rosy Boardman and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-22 with Business & Economics categories.
This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.
Online Shopping Habits And Consumer Behavior
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Author : Murali Guruswamy
language : en
Publisher:
Release Date : 2014-02-25
Online Shopping Habits And Consumer Behavior written by Murali Guruswamy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-25 with categories.
Master's Thesis from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 64.6, University of Lincoln (PG-Business School), course: MBA, language: English, abstract: In the last few decades, the internet has been a powerful tool. The advent of internet has removed major industry barriers and made shopping much more easily. The development of internet from last 5 years has significantly increased the web-users which are due high speed data transmission and other technology developments have created an advantage for the firms to promote themselves more significantly. In the current era of internet customers use internet for varied purpose and activities; searching information about products/ services, companies, product features and prices, availability of the product, selection of products, placing order and paying them online ensuring a smooth transmission of the complete process. According to the UCLA centre for communication policy, online shopping has become the third popular internet activity which further followed up by e-mails and web browsing. Many researches have indicated that the internet shopping particularly in B2C has risen and online shopping become more popular to many people. According to The Emerging Digital Economy Report, in some companies the weight of e-commerce sales is high (Dell computer reached $ 18million sales through internet). This advent of internet has made the marketers to realise that the consumer behaviour transformation is unavoidable and thus they have to change their marketing strategy.
Drivers And Barriers For Online Consumer Behavior
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Author : Dr. Anita Maheshwari
language : en
Publisher: Shashwat Publication
Release Date : 2023-02-12
Drivers And Barriers For Online Consumer Behavior written by Dr. Anita Maheshwari and has been published by Shashwat Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-12 with Business & Economics categories.
Who doesn't love shopping? Of course, most of us. Evolution of internet and digitalization in all walks of life have created a paradigm shift in shopping patterns from bricks and mortar to online shopping. Though consumers have started welcoming and adopting this new phenomenon but still the move is not in its full swing. Consumers are somewhat reluctant to use it as they are facing various kinds of obstacles. Since consumers are central point of any business to achieve success, it is imperative to analyze and understand consumers behavior and attitudes to make them satisfied. The book makes an attempt to assess the web-based shopping behavior of consumers in India. Specifically it presents a clear picture of concerns and issues that exist in the adoption of online shopping. The main objective of this study is to explore major factors which consumers consider while making online purchases and to expose the factors which create hindrance to online shopping. The present work is a modified version of author's research work for which she has been awarded a Doctorate degree by Department of Business Administration, University of Kota.
Consumer Behavior On Online Grocery Shopping Adoption A Quantitative Analysis In The Context Of The Covid 19 Pandemic Contrasting The Markets Of Peru And Germany
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Author : José Alonso Pisfil Manchego
language : en
Publisher: GRIN Verlag
Release Date : 2023-03-13
Consumer Behavior On Online Grocery Shopping Adoption A Quantitative Analysis In The Context Of The Covid 19 Pandemic Contrasting The Markets Of Peru And Germany written by José Alonso Pisfil Manchego and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-13 with Business & Economics categories.
Master's Thesis from the year 2022 in the subject Business economics - Market research, grade: 1,3, University of applied sciences, Munich, language: English, abstract: The COVID-19 pandemic raised the demand for online food shopping in traditional Peru and Germany. This urged an in-depth examination since consumer attitudes in specific cultural contexts had received little attention. Thus, this research aims to ascertain the factors that significantly influence Germans' and Peruvians' intention to use online grocery shopping, as well as to identify significant differences between the two countries. Two particular research topics serve as the framework for this study, which are as follows: Are there significant differences in the usage of online grocery shopping between Germans and Peruvians during the COVID-19 pandemic? What factors significantly influence Germans and Peruvians' online grocery shopping usage during the COVID-19 pandemic? As indicated by both research questions, this study's primary emphasis is on online grocery shopping behavior during the COVID-19 pandemic that peaked one year ago, in the year 2020, yet has persisted worldwide. Therefore, this study focuses only on empirical data from the COVID-19 outbreak since online grocery shopping in both nations was not a significant event before the pandemic. Furthermore, there was no previous scientific research on online grocery shopping’s behavior in Peruvian literature, preventing comparison between the two countries. Given that the pandemic's breakout aided in the partial adoption of online grocery shopping in both nations, the researcher judged it appropriate to frame both research questions exclusively in terms of the COVID-19 pandemic to capture better the influence of the digital transition that was experienced in 2020.
An Analysis Of Online Consumer Behavior Between Different Generations
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Author : Mert Aktan
language : en
Publisher: GRIN Verlag
Release Date : 2019-12-30
An Analysis Of Online Consumer Behavior Between Different Generations written by Mert Aktan and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-30 with Business & Economics categories.
Master's Thesis from the year 2019 in the subject Sociology - Consumption and Advertising, grade: 4, İzmir University of Economics, course: Online consumer behavior, language: English, abstract: As a result of the internet comes into our lives fast around the world, the shopping habits of individuals' have started to change. Technological developments bring forth the idea of the continuous change. This paper is focused on online consumer behavior between Gen Ys, Gen Xs and baby boomers. The importance of this study is to analyze and make evident of the reasons behind online shopping between different generations. Since the online shopping activities are increasing nowadays, it is necessary to understand the leading reasons behind individuals' online shopping activities in order to develop better choices for consumers in a competitive market. The paper builds on the relevant literature and it examines the consumer behavior of individuals by questionnaires. Furthermore, the hedonic and utilitarian motivational functions and their sub-dimensions will be measured in order to understand the online consumer behavior. To reach those objectives, non-random/ convenience sampling method is applied in Izmir to 384 sample sizes to identify all aspects of the online shopping and impact on consumer behavior. The data results obtained revealed in the paper to support the research questions. It is determined that there are significant levels of hedonic and utilitarian motivations on online shopping between generations. The differences are particularly observed between Gen Ys and baby boomers within the scope of utilitarian and between Gen Ys and older generations (Gen Xs and baby boomers) within the scope of hedonic motivations. As a result of the evaluations according to questionnaire, the results show that marketers need to focus on marketing campaigns to Gen Xs and baby boomers about utilitarian motivations. Beside this, they should concentrate on more hedonic motivations for Gen Ys and develop new marketing strategies.
Marketing Strategies Of Online Shopping In Uk On Customer Behavior
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Author : Nashra Rafiq
language : en
Publisher: GRIN Verlag
Release Date : 2023-08-21
Marketing Strategies Of Online Shopping In Uk On Customer Behavior written by Nashra Rafiq and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-21 with Business & Economics categories.
Research Paper (postgraduate) from the year 2022 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, Harvard University, course: MGT301, language: English, abstract: For this study, the research question is: What impact do different marketing strategies have on customer behavior in online shopping in UK? Marketing plays a key role in determining the consumer needs and wants for the demand of specific product. Organizations tend to conduct thorough marketing strategies so that they would know what is required by the customer and make products according to it. In such a competitive environment, it become significant for organizations to understand the behavior of their consumer. That is why; they undergo extensive marketing strategies so as to better understand the actual behavior of consumer towards a specific product. Therefore, the focus of this study is to understand what impact do different marketing strategies have on consumer specifically with regard to online shopping. In online shopping, organizations give adequate consideration to determine the consumer behavior by designing different marketing strategies. On the other hand, previous studies pertaining to online shopping were less focused on determining the impact of marketing strategies on customer behavior in online shopping. Therefore, this study focuses on what impact does different marketing strategies have on behaviors of online customers.
Web Systems Design And Online Consumer Behavior
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Author : Yuan Gao
language : en
Publisher: IGI Global
Release Date : 2005-01-01
Web Systems Design And Online Consumer Behavior written by Yuan Gao and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Business & Economics categories.
Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.