Marketing Discourse
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Marketing Discourse
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Author : Per Skålén
language : en
Publisher: Routledge
Release Date : 2007-12-14
Marketing Discourse written by Per Skålén and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-14 with Business & Economics categories.
The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.
Marketing Discourse
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Author : Per Skålén
language : en
Publisher: Routledge
Release Date : 2007-12-14
Marketing Discourse written by Per Skålén and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-14 with Business & Economics categories.
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a social critique and evaluation of marketing. The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault’s understanding of power and Ernesto Laclau and Chantal Mouffe’s Discourse Theory. The analysis reveals that managerial marketing discourse has promoted a government of organizations that is centred around the customer and that the shifts and turning points in this rationality through time signify more fundamental shifts in emphasis in the type of power promoted by marketing discourse and the subject positions is ascribes to people.
Studying Management Critically
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Author : Mats Alvesson
language : en
Publisher: SAGE
Release Date : 2003-10-08
Studying Management Critically written by Mats Alvesson and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-10-08 with Business & Economics categories.
Drawing upon a range of influential contemporary movements in the social sciences, primarily upon critical traditions, this text provides a wide-ranging analysis of management and its various specialisms.
Marketing Theory And Applications
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Author : Geraldine Rosa Henderson
language : en
Publisher:
Release Date : 2003
Marketing Theory And Applications written by Geraldine Rosa Henderson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Marketing categories.
Relationship Marketing
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Author : Richard J. Varey
language : en
Publisher:
Release Date : 2002
Relationship Marketing written by Richard J. Varey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.
Marketing And Modernity
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Author : Marianne E. Lien
language : en
Publisher:
Release Date : 1997-09
Marketing And Modernity written by Marianne E. Lien and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-09 with Business & Economics categories.
What 200 products can be made from a dead chicken?What should turkey really taste like?How can you make a ready-made meal appear less manufactured?How do you market a "folk-pizza"?This fascinating and entertaining book examines the strategies and struggles of the young professionals who are responsible for marketing a variety of ready-made food products for a major Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity.Through a detailed description of "everyday-life" in the marketing department, the book critically examines many of the features which are believed to characterise modernity, such as authenticity, ambivalence and the quest for order. The setting also allows the author to explore key economic terms such as "the market", "product", "brand" and "consumer".Drawing on comparative material, the author suggests that modernity may be characterized, not so much by an effort at making order, but rather by specific ways of dealing with ambivalence, and demonstrates that features generally associated with modernity may not be so modern after all.
A Marketing Discourse Framework For Charities
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Author : Paul Chad
language : en
Publisher:
Release Date : 2010
A Marketing Discourse Framework For Charities written by Paul Chad and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Marketing research categories.
Journal Of Public Policy Marketing
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Author :
language : en
Publisher:
Release Date : 2005
Journal Of Public Policy Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Marketing categories.
Mass Media For The Nineties
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Author :
language : en
Publisher: Van Schaik Publishers
Release Date : 1993
Mass Media For The Nineties written by and has been published by Van Schaik Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Language Arts & Disciplines categories.
Journal Of Discourses By B Young And Others Reported By G D Watt And Others
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Author : George D Watt
language : en
Publisher:
Release Date : 1882
Journal Of Discourses By B Young And Others Reported By G D Watt And Others written by George D Watt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1882 with categories.