Marketing Performativity

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Marketing Performativity

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Author : Katy Mason
language : en
Publisher: Routledge
Release Date : 2018-10-11

Marketing Performativity written by Katy Mason and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-11 with Business & Economics categories.

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing–theorising landscape of marketing. The book begins by considering what performativity is and how this concept is used in the marketing literature. It then considers three themes concerning the performativity of marketing that emerge from the contributions, before presenting ten empirical studies that ask how, why, and to what effect marketing theories are used and ‘performed’ in marketing practice. The book also summarises the implications of three themes and sketches research areas for further developing our understanding of the performativity of marketing. This book was originally published as a special issue of the Journal of Marketing Management.

Analyzing And Improving Marketing Performance

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Author : American Management Association. Marketing Division
language : en
Publisher:
Release Date : 1959

Analyzing And Improving Marketing Performance written by American Management Association. Marketing Division and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1959 with Business & Economics categories.

The Marketing Performance Measurement Toolkit

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Author : David Raab
language : en
Publisher: Racom Communication
Release Date : 2009

The Marketing Performance Measurement Toolkit written by David Raab and has been published by Racom Communication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.

Marketers consistently list improved measurement as one of their top goals, but remain dissatisfied with their capabilities. The Marketing Performance Measurement Toolkit helps break through this logjam by providing step-by-step instructions on how to successfully build a marketing performance measurement system that truly meets established needs. The book starts by asking the basic questions. It then moves on to show how to find the answers with detailed lists of information to gather about the business situation, company goals, available resources, and external pressures. Next, the focus shifts to the specifics of marketing performance measurement. The book shows how to use the balanced scoreboard approach to define a business strategy. Final chapters turn to deployment issues, project implementation, and ongoing enhancement. Throughout the book, there are handy worksheets to summarize findings, highlight results, and customize concepts and measurement tools.

Marketing Performance Assessment

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Author : Flora Kokkinaki
language : en
Publisher:
Release Date : 1999

Marketing Performance Assessment written by Flora Kokkinaki and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Consumer behavior categories.

Improving Marketing Performance

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Author : Will J. Parsons
language : en
Publisher: Gower Publishing Company, Limited
Release Date : 1987

Improving Marketing Performance written by Will J. Parsons and has been published by Gower Publishing Company, Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.

Marketing Performance Assessment

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Author : Thomas V. Bonoma
language : en
Publisher: Harvard Business Review Press
Release Date : 1988

Marketing Performance Assessment written by Thomas V. Bonoma and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.

Assessing Marketing Strategy Performance

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Author : Christine Moorman
language : en
Publisher:
Release Date : 2004

Assessing Marketing Strategy Performance written by Christine Moorman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.

"Offering a diverse set of approaches, from stock market response modeling to historical analysis, Assessing Marketing Strategy Performance aims to foster new and more effective thinking about the value of marketing and the productivity of marketing investments. It will be a valuable resource to those seeking to better understand marketing's role in the firm"--

Marketing In Turbulent Times And Marketing The Challenges And The Opportunities

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Author : American Marketing Association
language : en
Publisher:
Release Date : 1975

Marketing In Turbulent Times And Marketing The Challenges And The Opportunities written by American Marketing Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Business & Economics categories.

Marketing In Developing Countries

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Author : Viveka Linde
language : en
Publisher:
Release Date : 1980

Marketing In Developing Countries written by Viveka Linde and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Business & Economics categories.

Agro Food Marketing

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Author : Daniel I. Padberg
language : en
Publisher:
Release Date : 1997

Agro Food Marketing written by Daniel I. Padberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.

The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way. The authors are leading authorities from the USA and Europe and the book has been developed from a very successful series of courses run for several years by the International Center for Advanced Mediterranean Agronomic Studies (CIHEAM) in Zaragoza, Spain. These courses have been attended by postgraduates from a wide range of countries, so the book is likely to have worldwide appeal.