Wired Marketing

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Wired Marketing

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Author : Glenn Hardaker
language : en
Publisher: John Wiley & Sons
Release Date : 2001-08-08

Wired Marketing written by Glenn Hardaker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-08-08 with Business & Economics categories.

Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing-related courses. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web. Part one of the book deepens the marketing concept, by providing an overall outline of the role and importance of Internet marketing to e-commerce. In particular the first part of the book looks at the technological-driven shift in the marketing paradigm from direct marketing towards interactive marketing on the World Wide Web. Part one also outlines the fundamental Internet based changes in both the consumer and business-to-business markets. The second part of the book broadens the marketing concept by exploring the move towards new interactive forms of marketing and changing communication processes as a consequence. It proposes, for example, in the chapter on marketing communications an e-based communications mix that illustrates the impact of new technology. This broadening of the marketing concept, by the Internet is extended further through a focus on supply chain management. Here we explore the way the Internet is changing how enterprises interact with their suppliers, partners and customers. It looks at the implications for managing the customer. The music industry is one of a number of examples used. The final part of the book is intended to provide a marketing and e-commerce "toolkit" for the Internet. Part four will provide useful web-links to marketing sites of importance, offering leading edge marketing information and useful software applications. In particular this section will provide an insight into Advanced Web based marketing technology for the Internet. Finally the book will consider approaches towards strategic Internet marketing planning with a particular focus on flexibility, speed and the customer. The style of the book is to encourage the application of practical knowledge, but it also attempts to offer in-depth understanding of the changing nature of marketing through trading by e-commerce. The main text willl be supplemented with extensive practical case examples and also various web links which illustrate that the Internet is radically altering marketing and e-commerce practices. Supplementary materials for lectures will be provided on a web site.

Electrical Trading And Radio Marketing

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Author :
language : en
Publisher:
Release Date : 1962

Electrical Trading And Radio Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with Electric apparatus and appliances categories.

Advertising Media

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Author : Anthony F. McGann
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1988

Advertising Media written by Anthony F. McGann and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.

Marketing Management

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Author : Philip Kotler
language : en
Publisher:
Release Date : 1988

Marketing Management written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Marketing categories.

Marketing On The Internet

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Author : Jan Zimmerman
language : en
Publisher: Maximum Press (FL)
Release Date : 1998

Marketing On The Internet written by Jan Zimmerman and has been published by Maximum Press (FL) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.

Updated to reflect the rapid changes in the online marketing arena, these pages provide a proven 12-step plan and countless marketing resources and opportunities for anyone looking to increase sales of their product or service or start a new business on the Internet. Detailed case studies help explain and support the advice. Includes a companion Web site.

Media Decisions

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Author :
language : en
Publisher:
Release Date : 1975

Media Decisions written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Advertising categories.

Marketing Planning Strategy

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Author : Subhash C. Jain
language : en
Publisher: Thomson South-Western
Release Date : 1990

Marketing Planning Strategy written by Subhash C. Jain and has been published by Thomson South-Western this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.

Marketing Media Decisions

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Author :
language : en
Publisher:
Release Date : 1985

Marketing Media Decisions written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Advertising categories.

Marketing Channel Management

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Author : Kenneth G. Hardy
language : en
Publisher: Glenview, Ill. : Scott, Foresman
Release Date : 1988

Marketing Channel Management written by Kenneth G. Hardy and has been published by Glenview, Ill. : Scott, Foresman this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.

Cases In Marketing Management

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Author : Kenneth L. Bernhardt
language : en
Publisher: Business Publications, Incorporated
Release Date : 1981

Cases In Marketing Management written by Kenneth L. Bernhardt and has been published by Business Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Business & Economics categories.