Advertising Media

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The Media Handbook

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Author : Helen Katz
language : en
Publisher: Routledge
Release Date : 2016-08-25

The Media Handbook written by Helen Katz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-25 with Business & Economics categories.

The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today’s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, covering paid, owned, and earned media forms, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and the client. Also available is a Companion Website that expands The Media Handbook’s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions. With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.

The Effective Use Of Advertising Media

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Author : Martyn P. Davis
language : en
Publisher: Random House Business
Release Date : 1981

The Effective Use Of Advertising Media written by Martyn P. Davis and has been published by Random House Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Advertising media planning categories.

Advertising Media Decisions

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Author : Michael F. Walsh
language : en
Publisher:
Release Date : 1988

Advertising Media Decisions written by Michael F. Walsh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Advertising media planning categories.

Advertising

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Author : Chris Fill
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2012-09

Advertising written by Chris Fill and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09 with Advertising categories.

This custom edition is specifically published for Swinburne University. The full text downloaded to your computer. With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends Print 2 pages at a time Compatible for PCs and MACs No expiry (offline access will remain whilst the Bookshelf software is installed. eBooks are downloaded to your computer and accessible either offline through the VitalSource Bookshelf (available as a free download), available online and also via the iPad/Android app. When.

Advertising Media

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Author : Larry D. Kelley
language : en
Publisher: M.E. Sharpe
Release Date : 2008

Advertising Media written by Larry D. Kelley and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.

The new edition of this practical tool combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of actual source material from advertising and media companies. It is designed for both practitioners and students - anyone who wants to master the process of advertising media planning.Each unit is compact and easy-to-understand, and the units progress in a logical way from basic math through the advertising media process to more complex interrelationships of sources and problems. Numerous hands-on exercises are included in each unit, and for course use instructors can download solutions from the M.E. Sharpe website. The book also includes a media math primer, standard media formulae, media planning checklists, and a glossary of media terms.For this new edition the authors have more closely coordinated the content with that of their accompanying textbook, "Advertising Media Planning: A Brand Management Approach, Second Edition." It includes completely new units on Media Websites, Estimating, Emotional vs. Rational Appeals, Media Buying, Calendars and Flow Charts, and Test Cities and Standards, as well as all-new Media Planning Worksheets and Media Planning Outlines.

Brand New China

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Author : Jing Wang
language : en
Publisher: Harvard University Press
Release Date : 2010-04-10

Brand New China written by Jing Wang and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-10 with Business & Economics categories.

Part riveting account of fieldwork and part rigorous academic study, this book offers a unique perspective on the advertising and marketing culture of China. Wang’s experiences in the worlds of Beijing advertising agencies and the U.S. academy offer a unique perspective on China during its accelerated reintegration into the global market system.

Advertising Media

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Author : Anthony F. McGann
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1988

Advertising Media written by Anthony F. McGann and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.

Printers Ink The Magazine Of Advertising Management And Sales

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Author :
language : en
Publisher:
Release Date : 1896

Printers Ink The Magazine Of Advertising Management And Sales written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1896 with Advertising categories.

Advertising Promotion And New Media

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Author : Marla R. Stafford
language : en
Publisher: M.E. Sharpe
Release Date : 2005

Advertising Promotion And New Media written by Marla R. Stafford and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.

New media enter our lives faster than ever before. An understanding of these media, and how they can be used in marketing communications, is critical if organizations are to maintain an effective advertising program. This volume provides a complete, comprehensive guide to the applications of these new media technologies.

Advertising

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Author : Evelyn P. Mann
language : en
Publisher:
Release Date : 2012

Advertising written by Evelyn P. Mann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertising categories.

In today's cluttered media environment, advertisers are constantly in search of new ways to improve the strength and effectiveness of their advertisements. They are continuously competing for the limited attention resources of consumers. In this book, the authors present current research in the study of the types and trends of new advertising techniques. Topics discussed include the lipdub as a trend in corporate communications; interactive digital television (IDTV) advertising; differential effects of visual and verbal elements in advertisements for new brands and extensions; the internet as an important advertising medium and children and advertising.