Visual Social Marketing
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Visual Social Marketing For Dummies
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Author : Krista Neher
language : en
Publisher: John Wiley & Sons
Release Date : 2014-02-24
Visual Social Marketing For Dummies written by Krista Neher and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-24 with Business & Economics categories.
How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there. The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries. Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare Explores visual tools, including infographics, presentations, and video Explains how to track and measure the effectiveness of your visual marketing efforts Make your brand stand out from the crowd with the information, tips, techniques, and examples you'll find in Visual Social Marketing For Dummies.
The Visual Marketing Revolution
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Author : Stephanie Diamond
language : en
Publisher: Que Publishing
Release Date : 2013-05-08
The Visual Marketing Revolution written by Stephanie Diamond and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-08 with Business & Economics categories.
Get Straight to Your Customer’s Mind, Heart, Buy Button…Visually! Skip past the filters: jump straight into your customer’s powerful visual instinct, where 83% of all human learning is processed. Craft messages that can be brilliantly expressed visually. Then, brilliantly express them. Learn the modern and timeless arts of visual persuasion from a master: Stephanie Diamond. Design irresistible visual persona. Tell masterful visual stories. Create breakthrough images, infographics, and video. Use all the visual social tools at your disposal, from Instagram to Pinterest to YouTube. Words can’t express what you need to say. Visuals will. Get this book: see how. Think visually to solve marketing challenges text can’t handle Utilize visual maps to craft sharper messages and strategies Guide prospects on a visual journey they simply must follow Make abstract ideas intensely real and tangible Visually boost the effectiveness of emails, landing pages, and case studies Leverage new presentation tools that go way beyond PowerPoint Clear away obstacles to action with infographics, checklists, and worksheets Add visuals to deepen engagement on Facebook, Twitter, Pinterest, and Google+ Create outstanding low-cost video for marketing and tutorials Optimize your visuals for tablets and smartphones Quickly improve social media performance with intuitive new visual tools
Visual Social Marketing
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Author : Chandrani Singh
language : en
Publisher:
Release Date : 2019
Visual Social Marketing written by Chandrani Singh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Electronic books categories.
Starting with the basic concepts and the recent trends in visual social marketing, this book covers the power and risks of using the visual social platform followed by the adoption of various social media marketing strategies. --
Visual Social Media Marketing
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Author : Krista Neher
language : en
Publisher: Boot Camp Digital Publishing
Release Date : 2013-01
Visual Social Media Marketing written by Krista Neher and has been published by Boot Camp Digital Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01 with Internet marketing categories.
Visual Social Media Marketing is changing the way that we communicate online. This book will show you exactly how to harness the explosive growth of visual sites and social networks to get results for your business. Over the past few years, the web has become very crowded and social networks are even more cluttered. Visual images have emerged as an effective way to break through the clutter and reach your audience online. It isn't just about social media or social networks either. If you want your website or any of your online content to be shared or travel through the web, images should be at the forefront of your strategy. This book will share with you WHY images are so important as well as HOW to create a comprehensive image strategy for your business online. In addition, we'll also cover the key image tools and sites that can help your business grow. The tools that we'll cover in the book are: -Instagram: a leading mobile phone social network and image creation site -Image creation: strategies and tools to create amazing images Infographics: one of the best ways to share your story -Pinterest: the visual social sharing site that is taking the social media world by storm You will finish this book with not only a strategic understanding, but also a tactical plan for how you can grow your business by using visuals.
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Author : Tama Leaver
language : en
Publisher: John Wiley & Sons
Release Date : 2020-01-22
Instagram written by Tama Leaver and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-22 with Social Science categories.
Instagram is at the heart of global digital culture, having made selfies, filters and square frames an inescapable part of everyday life since it was launched in 2010. In the first book-length examination of Instagram, Tama Leaver, Tim Highfield and Crystal Abidin trace how this quintessential mobile photography app has developed as a platform and a culture. They consider aspects such as the new visual social media aesthetics, the rise of Influencers and new visual economies, and the complex politics of the platform as well as examining how Instagram's users change their use of the platform over time and respond to evolving features. The book highlights the different ways Instagram is used by subcultural groups around the world, and how museums, restaurants and public spaces are striving to be 'Insta-worthy'. Far from just capturing milestones and moments, the authors argue that Instagram has altered the ways people communicate and share, while also creating new approaches to marketing, advertising, politics and the design of spaces and venues. Rich with grounded examples from across the world, from birth pictures to selfies at funerals, Instagram is essential reading for students and scholars of media and communication.
Visual Content Marketing
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Author : Stephen Gamble
language : en
Publisher: John Wiley & Sons
Release Date : 2016-03-29
Visual Content Marketing written by Stephen Gamble and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-29 with Business & Economics categories.
Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals. Uniquely, this book addresses the full range of visual solutions, with an emphasis on using these products to create real business value. Inside, you'll learn the ins and outs of infographics, interactive pictograms, video, animations, data-driven visualizations, and other conversion-generating graphical content. Get inspired by the groundbreaking examples showcased here, and learn how to manage every aspect of visual content, from sourcing suppliers to leveraging content on the appropriate media platforms. Author Stephen Gamble is a leader in visual marketing solutions, with over twenty years of experience in the industry. Thousands look to his firm, Frame Concepts, for insider tips on generating revenue with the help of innovative graphics. This insider knowledge is at your fingertips in Visual Content Marketing. To meet your demanding business goals, you need new ideas. This book will show you how to infuse visual content where and when it counts. Generate high-quality leads and revenue with infographics, video, data visualizations, and more Identify the visual marketing and engagement strategies that will work for your business Source and manage talented content suppliers who will deliver on your strategic vision Integrate eye-popping visual solutions to update your brand and achieve your business goals Focusing on the visual is the secret to success in the effort to win customer engagement and attention. Visual Content Marketing is applicable to every business function and industry. With this book, you have the start-to-finish information you need to leverage visual solutions to great effect.
Design Issues
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Author :
language : en
Publisher:
Release Date : 1999
Design Issues written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Architectural design categories.
A Study Of Tackling Fake News With Machine Learning Approaches
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Author : Balamurugan Rengeswaran
language : en
Publisher: GRIN Verlag
Release Date : 2024-05-17
A Study Of Tackling Fake News With Machine Learning Approaches written by Balamurugan Rengeswaran and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-17 with Computers categories.
Document from the year 2024 in the subject Computer Sciences - Computational linguistics, grade: 10, VIT University (VIT), course: Computer Science, language: English, abstract: The fake news on social media and various other media is wide spreading and is a mat- ter of serious concern due to its ability to cause a lot of social and national damage with destructive impacts. A lot of research is already focused on detecting it. Here we take three data sets namely ” fake news and real news”, ”ISOT” and ”LIAR”. We try to implement six machine learning models on these data sets and trying to find their accu- racy and precision. The models we uses are Decision Tree, Random Forest, Support vector machine, Naive Bayes, KNN and LSTM. WE use tools like python scikit learn and NLP. Python scikit library can be used for feature extraction and textual analysis. We tries to find out which model works best on which data keeping the complexity of the data in mind. We would like to find a perfect model for any of the regional language. But the constrain is the availability of good dataset . So we try to propose a new dataset.
The Effects Of Verbal And Visual Marketing Content In Social Media Settings
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Author : Lei Liu
language : en
Publisher:
Release Date : 2021
The Effects Of Verbal And Visual Marketing Content In Social Media Settings written by Lei Liu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Due to the relentless development of social media marketing, firms increasingly rely on a combination of verbal and visual elements to communicate with consumers and attract their attention. The present research investigates how the semantic relationship between text and image information affects consumer engagement (forwards and comments). Leveraging a large-scale dataset of firm-generated messages, we develop a novel end-to-end scalable deep learning model to quantify each text-image message with a well-established, two-dimensional text-image incongruency (relevancy and expectancy). We find that the interaction of relevancy and expectancy, two distinct dimensions of text-image incongruency at the cognitive level, plays a predominant role in affecting consumer engagement on social media. High-relevancy-high-expectancy (HRHE) content and low-relevancy-low-expectancy (LRLE) content are the most effective strategies, whereas high-relevancy-low-expectancy (HRLE) and low-relevancy-high-expectancy (LRHE) contents do not work so well. Furthermore, this paper also shows different antecedents of different types of consumer engagement in social media contexts, including forwards and comments. In particular, HRHE offers an exclusive benefit of boosting forwards while the two strategies are equally effective in eliciting comments. This research contributes to the literature on consumer engagement and social media marketing by addressing the importance of multi-dimensional text-image incongruency and generates important managerial implications.
Strategic Social Media
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Author : L. Meghan Mahoney
language : en
Publisher: John Wiley & Sons
Release Date : 2024-04-09
Strategic Social Media written by L. Meghan Mahoney and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-09 with Business & Economics categories.
Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the future Highlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users through social media Contains social media strategies readers can apply to any past, present, or future social media platform Helps practitioners make better decisions about brand objectives and evaluate and monitor social media marketing efforts Provides clear guidance on crafting social media messages that reach intended audiences and ignite dialogue and behavior change Offering comprehensive coverage of both the theory and practice of facilitating behavior change in social media audiences, Strategic Social Media: From Marketing to Social Change, Second Edition, is essential reading for undergraduate and graduate students in digital and social media marketing courses, social media practitioners, entrepreneurs, digital content creators, journalists, activists, and marketing and public relations professionals.