Visual Content Marketing
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Visual Content Marketing
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Author : Stephen Gamble
language : en
Publisher: John Wiley & Sons
Release Date : 2016-04-18
Visual Content Marketing written by Stephen Gamble and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-18 with Business & Economics categories.
Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals. Uniquely, this book addresses the full range of visual solutions, with an emphasis on using these products to create real business value. Inside, you'll learn the ins and outs of infographics, interactive pictograms, video, animations, data-driven visualizations, and other conversion-generating graphical content. Get inspired by the groundbreaking examples showcased here, and learn how to manage every aspect of visual content, from sourcing suppliers to leveraging content on the appropriate media platforms. Author Stephen Gamble is a leader in visual marketing solutions, with over twenty years of experience in the industry. Thousands look to his firm, Frame Concepts, for insider tips on generating revenue with the help of innovative graphics. This insider knowledge is at your fingertips in Visual Content Marketing. To meet your demanding business goals, you need new ideas. This book will show you how to infuse visual content where and when it counts. Generate high-quality leads and revenue with infographics, video, data visualizations, and more Identify the visual marketing and engagement strategies that will work for your business Source and manage talented content suppliers who will deliver on your strategic vision Integrate eye-popping visual solutions to update your brand and achieve your business goals Focusing on the visual is the secret to success in the effort to win customer engagement and attention. Visual Content Marketing is applicable to every business function and industry. With this book, you have the start-to-finish information you need to leverage visual solutions to great effect.
The Visual Marketing Revolution
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Author : Stephanie Diamond
language : en
Publisher: Que Publishing
Release Date : 2013-05-08
The Visual Marketing Revolution written by Stephanie Diamond and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-08 with Business & Economics categories.
Get Straight to Your Customer’s Mind, Heart, Buy Button…Visually! Skip past the filters: jump straight into your customer’s powerful visual instinct, where 83% of all human learning is processed. Craft messages that can be brilliantly expressed visually. Then, brilliantly express them. Learn the modern and timeless arts of visual persuasion from a master: Stephanie Diamond. Design irresistible visual persona. Tell masterful visual stories. Create breakthrough images, infographics, and video. Use all the visual social tools at your disposal, from Instagram to Pinterest to YouTube. Words can’t express what you need to say. Visuals will. Get this book: see how. Think visually to solve marketing challenges text can’t handle Utilize visual maps to craft sharper messages and strategies Guide prospects on a visual journey they simply must follow Make abstract ideas intensely real and tangible Visually boost the effectiveness of emails, landing pages, and case studies Leverage new presentation tools that go way beyond PowerPoint Clear away obstacles to action with infographics, checklists, and worksheets Add visuals to deepen engagement on Facebook, Twitter, Pinterest, and Google+ Create outstanding low-cost video for marketing and tutorials Optimize your visuals for tablets and smartphones Quickly improve social media performance with intuitive new visual tools
Visual Social Marketing For Dummies
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Author : Krista Neher
language : en
Publisher: John Wiley & Sons
Release Date : 2014-02-24
Visual Social Marketing For Dummies written by Krista Neher and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-24 with Business & Economics categories.
How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there. The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries. Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare Explores visual tools, including infographics, presentations, and video Explains how to track and measure the effectiveness of your visual marketing efforts Make your brand stand out from the crowd with the information, tips, techniques, and examples you'll find in Visual Social Marketing For Dummies.
The Art Of Content Marketing
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Author : Malcolm Dewey
language : en
Publisher:
Release Date : 2017-01-03
The Art Of Content Marketing written by Malcolm Dewey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-03 with categories.
How to use Visual Content to grow your business? This book shows you how to develop a system for long-term business success. Develop Your strategy, create compelling visual and written content, distribute the content and measure results. Packed with resources you can try today.Entrepreneurs often fail to plan their marketing. This is especially so for artists, writers, photographers and creative entrepreneurs. This book shows you practical steps to boost your business with visual content. Build your authority, find your audience and deliver great value to your market.Based on the author's own experience with his fine art business. What to try and what to avoid. A big picture view that will help you boost your content marketing, attract the right customer for your business and give you the results you need.
The Art Of Content Marketing
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Author : Malcolm Dewey
language : en
Publisher:
Release Date : 2018-05-10
The Art Of Content Marketing written by Malcolm Dewey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-10 with categories.
The ultimate guide to using Visual Content to grow your creative business. (Second Edition)This book shows you how to develop a system for long term business success. Use your blog, email and website and visual content to grow your creative business. Develop Your content strategy, create compelling visual and written content, distribute the content and measure results. Packed with resources you can try today. Artists, writers, photographers and all creative entrepreneurs often fail to plan their marketing. This book shows you practical steps to boost your business with visual content. Build your authority, find your audience and deliver great value to your market. Based on the author's own experience with his fine art business. What to try and what to avoid. A big picture view that will help you boost your content marketing today.
Killer Visual Strategies
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Author : Amy Balliett
language : en
Publisher: John Wiley & Sons
Release Date : 2020-06-30
Killer Visual Strategies written by Amy Balliett and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-30 with Business & Economics categories.
Discover the foundation, power, and necessity of visual communication with this essential guide Visual communication has changed. It’s gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind. Killer Visual Strategies traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as timelines and data visualizations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field. The book’s topics can benefit readers in a range of professions where visual content is now vital to sharing a message. Learn best practices for visual communication Gain inspiration from countless visual examples Stay on top of the latest trends in visual communication Understand visual communication for marketing, sales, design, HR, and more Killer Visual Strategies provides a clearer picture of the evolution of visual communication as a fundamental part of how a story is told.
Epic Content Marketing Second Edition Break Through The Clutter With A Different Story Get The Most Out Of Your Content And Build A Community In Web3
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Author : Joe Pulizzi
language : en
Publisher: McGraw Hill Professional
Release Date : 2023-03-07
Epic Content Marketing Second Edition Break Through The Clutter With A Different Story Get The Most Out Of Your Content And Build A Community In Web3 written by Joe Pulizzi and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-07 with Business & Economics categories.
From the “godfather of content marketing”—this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans. Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates include: New content models, structures, and opportunities Content entrepreneurship, content mergers and acquisitions Subscriptions and audience building Team structure, importance of community, DAOs, and creator networks Content options, NFTs, and discord servers Making data-driven decisions to optimize content performance Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.
The Power Of Visual Storytelling How To Use Visuals Videos And Social Media To Market Your Brand
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Author : Ekaterina Walter
language : en
Publisher: McGraw Hill Professional
Release Date : 2014-03-07
The Power Of Visual Storytelling How To Use Visuals Videos And Social Media To Market Your Brand written by Ekaterina Walter and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-07 with Business & Economics categories.
Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!” —Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook “A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.” —Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple “The Power of Visual Storytelling is the new marketing bible!” —Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel “If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.” —Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company
Graphic Design Visual Communication
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Author : Ewa Potocka
language : en
Publisher: Editions L'Harmattan
Release Date : 2025-05-15
Graphic Design Visual Communication written by Ewa Potocka and has been published by Editions L'Harmattan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-15 with Architecture categories.
This practical handbook is designed for students specializing in graphic design, visual communication, and global design. It provides essential knowledge and guidance from the first year of studies through to the final thesis, structured around key course modules from the Design Department at the School of Architecture, Design, and Urbanism (EMADU), Euromed University in Fez, covering: « _ Observation and Perception: Developing a design mindset. » 2D Graphic Programs: Hands-on exercises to master essential software. « Graphic Design Fundamentals: Understanding principles and solving real-world tasks. Multimedia Communication: Exploring web design, motion graphics, audiovisual media, and advertising Portfolio and Print Design: Structuring portfolios and learning book design basics. Final Project Development: Branding, visual communication, and UX considerations for digital projects. In an era increasingly influenced by Al tools, this book emphasizes the importance of fundamental design principles, critical thinking, and the designer's creative awareness alongside manual skills. It serves as both a structured learning path and a quick reference guide, ensuring that students can confidently navigate the evolving field of graphic design with both technical proficiency and a deep understanding of design's broader implications.
Advertising
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Author : Samuel Watson Dunn
language : en
Publisher:
Release Date : 1982
Advertising written by Samuel Watson Dunn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business & Economics categories.