Understanding Media Theory
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Understanding Media Theory
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Author : Arjen Mulder
language : en
Publisher: V2_ publishing
Release Date : 2004
Understanding Media Theory written by Arjen Mulder and has been published by V2_ publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Literary Criticism categories.
Among students at universities and colleges of higher education, as well as in the written press, one can ascertain a growing interest in media theory. There is a conveyor belt of books about new media, but what seems to be missing is knowledge and understanding of the classical media theories of Ernst Cassirer, Susanne Langer, Harold Innis, Marshall McLuhan, Claude Shannon, Gregory Bateson, Vil»m Flusser, Friedrich Kittler, and many others. In Understanding Media Theory, the ideas of these theoreticians and philosophers are explained and applied in a clear and accessible way--not by discussing the writers one by one, but by using real examples and analyzing them on the basis of concepts developed in media theory. Consequently, this volume is accessible to a broad public, though it is primarily intended for students and teachers of media studies. The main thrust of media theory is the analysis of how a society is altered by the technical characteristics of the various media it encompasses. Media theory therefore examines popular culture as well as the arts, journalism as well as philosophy, scientific as well as general insights, mass media as well as individualized media. Media theory claims to offer an explanation for all historic and social phenomena.
Understanding Media Theory
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Author : Kevin Williams
language : en
Publisher: Bloomsbury Academic
Release Date : 2003
Understanding Media Theory written by Kevin Williams and has been published by Bloomsbury Academic this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Social Science categories.
At last- an introduction to media theory which doesn't give you a headache! Virtually all students find media theory difficult both to understand and to apply; this book is intended to lighten their burden.
Understanding Media Cultures
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Author : Nick Stevenson
language : en
Publisher: SAGE Publications Limited
Release Date : 1995-08-11
Understanding Media Cultures written by Nick Stevenson and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-08-11 with Language Arts & Disciplines categories.
The key social theories of mass communication are clearly and critically examined. The text highlights the work of individual theorists including Raymond Williams, Stuart Hall, Jurgen Habermas, Marshall McLuhan, Fredric Jameson and Jean Baudrillard. The book also covers important traditions of media analysis from feminism, cultural studies and audience research. Showing how these theories can be seen as crucial in understanding contemporary societies and cultures, Stevenson invites a reappraisal of issues as varied as concepts of ideology, structure and agency, and of the role of the media in questions of ethics and citizenship. Understanding Media Cultures will be essential reading for students of social theory, mass communication, sociology of the media and cultural studies.
Understanding Media
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Author : marshall mc luhan
language : en
Publisher:
Release Date : 1964
Understanding Media written by marshall mc luhan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1964 with categories.
Understanding Media Psychology
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Author : Gayle S. Stever
language : en
Publisher: Routledge
Release Date : 2021-09-28
Understanding Media Psychology written by Gayle S. Stever and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-28 with Psychology categories.
Understanding Media Psychology is the perfect introductory textbook to the growing field of media psychology and its importance in society, summarizing key concepts and theories to provide an overview of topics in the field. Media is present in almost every area of life today, and is an area of study that will only increase in importance as the world becomes ever more interconnected. Written by a team of expert authors, this book will help readers to understand the structures, influences, and theories around media psychology. Covering core areas such as positive media psychology, the effects of gaming, violence, advertising, and pornography, the authors critically engage with contemporary discussions around propaganda, fake news, deepfakes, and the ways media have informed the COVID-19 pandemic. Particular care is also given to addressing the interaction between issues of social justice and the media, as well as the effects media has on both the members of marginalized groups and the way those groups are perceived. A final chapter addresses the nature of the field moving forward, and how it will continue to interact with closely related areas of study. Containing a range of pedagogical features throughout to aid teaching and student learning, including vocabulary and key terms, discussion questions, and boxed examples, this is an essential resource for media psychology courses at the undergraduate and introductory master’s level globally.
Understanding Media Users
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Author : Tony Wilson
language : en
Publisher: John Wiley & Sons
Release Date : 2009-01-30
Understanding Media Users written by Tony Wilson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-30 with Social Science categories.
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience” at the core of media studies. examines the relationship between media and audiences by one of the world’s leading media scholars provides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age
Understanding Media In The Digital Age
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Author : Everette E. Dennis
language : en
Publisher:
Release Date : 2010
Understanding Media In The Digital Age written by Everette E. Dennis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Computers categories.
Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.
Understanding Media Users
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Author : Tony Wilson
language : en
Publisher: Wiley-Blackwell
Release Date : 2009
Understanding Media Users written by Tony Wilson and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Social Science categories.
'Understanding Media Users' provides students with a solid history of media effects' and an integrated account of analytical approaches that constitute media reception theory.
Understanding Media Convergence
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Author : August E. Grant
language : en
Publisher:
Release Date : 2009
Understanding Media Convergence written by August E. Grant and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Language Arts & Disciplines categories.
On our contemporary media landscape, the potential of the written word is limitless. Repurposing print journalism for the Internet and beyond, convergent journalism invigorates and transforms how we create and experience media. A vital new resource in our digital age, Understanding Media Convergence outlines and investigates the broad theoretical and conceptual issues surrounding this emergent subject.Bringing together incisive work by some of the leaders in the field - including Janet Kolodzy, Bob Papper, Kenneth Killebrew, and Charles Bierbauer - editors August E. Grant and Jeffrey S. Wilkinson have selected readings that introduce students to this provocative subject and provide a strong framework for inquiry. These essays expand and underscore the practical techniques put forth in Grant and Wilkinson's textbook (along with Douglas Fisher of the University of South Carolina), Principles of Convergent Journalism (9780195339246), and the contributors offer a fascinating look at the controversies, constraints, and possibilities of media convergence. Essential for advanced journalism students, scholars, and professional journalists, Understanding Media Convergence sheds light on the future of the media - and the transformations that will affect us all.
Understanding Mass Communication
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Author : Melvin Lawrence DeFleur
language : en
Publisher:
Release Date : 1998
Understanding Mass Communication written by Melvin Lawrence DeFleur and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Language Arts & Disciplines categories.