Understanding Media
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Understanding Media
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Author : Marshall Mcluhan
language : en
Publisher: MIT Press
Release Date : 1994-10-24
Understanding Media written by Marshall Mcluhan and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-10-24 with Social Science categories.
Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.
Understanding Media In The Digital Age
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Author : Everette E. Dennis
language : en
Publisher:
Release Date : 2010
Understanding Media In The Digital Age written by Everette E. Dennis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Computers categories.
Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.
Understanding Media
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Author : James Curran
language : en
Publisher: Penguin UK
Release Date : 2024-04-04
Understanding Media written by James Curran and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-04 with Social Science categories.
An authoritative and accessible guide to the world’s most influential force – the contemporary media Our lives are more mediated than ever before. Adults in economically advanced countries spend, on average, over eight hours per day interacting with the media. The news and entertainment industries are being transformed by the shift to digital platforms. But how much is really changing in terms of what shapes media content? What are the impacts on our public and imaginative life? And is the Internet a democratising tool of social protest, or of state and commercial manipulation? Drawing on decades of research to examine these and other questions, Understanding Media interrogates claims about the Internet, explores how representations in TV and film may influence perceptions of self, and traces overarching trends while attending to crucial local context, from the United States to China, Norway to Malaysia, and Brazil to Britain. Understanding Media is an accessible and essential guide to the world's most influential force - the contemporary media.
Understanding Media Economics
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Author : Gillian Doyle
language : en
Publisher: SAGE
Release Date : 2002-04-04
Understanding Media Economics written by Gillian Doyle and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-04-04 with Language Arts & Disciplines categories.
`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.
Understanding Media Theory
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Author : Arjen Mulder
language : en
Publisher: V2_ publishing
Release Date : 2004
Understanding Media Theory written by Arjen Mulder and has been published by V2_ publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Literary Criticism categories.
Among students at universities and colleges of higher education, as well as in the written press, one can ascertain a growing interest in media theory. There is a conveyor belt of books about new media, but what seems to be missing is knowledge and understanding of the classical media theories of Ernst Cassirer, Susanne Langer, Harold Innis, Marshall McLuhan, Claude Shannon, Gregory Bateson, Vil»m Flusser, Friedrich Kittler, and many others. In Understanding Media Theory, the ideas of these theoreticians and philosophers are explained and applied in a clear and accessible way--not by discussing the writers one by one, but by using real examples and analyzing them on the basis of concepts developed in media theory. Consequently, this volume is accessible to a broad public, though it is primarily intended for students and teachers of media studies. The main thrust of media theory is the analysis of how a society is altered by the technical characteristics of the various media it encompasses. Media theory therefore examines popular culture as well as the arts, journalism as well as philosophy, scientific as well as general insights, mass media as well as individualized media. Media theory claims to offer an explanation for all historic and social phenomena.
Understanding Media Culture
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Author : Jostein Gripsrud
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-07
Understanding Media Culture written by Jostein Gripsrud and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-07 with Business & Economics categories.
The mass media open our private lives to the world around us. They are central to economic, cultural and political processes, through words, images and music. They address us in innumerable genres - from advertising to news journalism, from soap operas to sports coverage, from political debates to feature films and novels. This refreshingly different introduction to media studies offers an understanding of the mass media which is critical but which does not deny the pleasures they offer. Reflecting the trends of today's media and cultural studies courses, it introduces students both to social scientific approaches and those of the humanities and aesthetics. The central debates of media and communication studies are presented, starting from the individual's relation to the mass media and exploring questions of identity, influence and social differences. It then introduces the different methods used in analysing media texts, and concludes with a discussion of the public sphere and democracy, media technology, institutions and production. Each topic is presented in such a way as to encourage the reader to take part in discussions and further work. Understanding Media Culture is written in an engaged and engaging way and offers an invitation to a deeper understanding for anyone interested in the field.
Understanding Media And Culture
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Author : Alex wo-shun Chan
language : en
Publisher:
Release Date : 2012
Understanding Media And Culture written by Alex wo-shun Chan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Mass media categories.
Understanding The Media
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Author : Eoin Devereux
language : en
Publisher: SAGE
Release Date : 2007-07-25
Understanding The Media written by Eoin Devereux and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-25 with Language Arts & Disciplines categories.
'The second edition of Understanding the Media updates what has been recognised as a successful introduction to the study of the mass media.... The author furnishes examples from all around the world, underpinning the emphasis the book places on the concept of globalisation in understanding the modern media. The readings and questions force students to reflect critically on issues and encourage them to explore their own media-consumption habits.... The chapters are well organised and user friendly, with the chapter on globalisation highly recommended. Introductions to media globalisation often fail to provide a succinct and clear overview for first-year students - this chapter cracks the problem with a pithy description of the basic concepts and debates, interlaced with illuminating case studies and illustrative examples... The strength of Eoin Devereux's text is that the examples are familiar and relevant to present-day students and his style does not patronise or talk down to them.... Clearly written, comprehensive, well organised and up to date... This is an excellent introductory text for media studies students' - Times Higher Education Praise for the first edition: `An interesting book to read, written in a simple and transparent style and interlaced with topical, up-to-date examples of media events' - Journal of Educational Media 'This is...a well-organized, well-informed, student-friendly textbook, ideal for first-year undergraduates as a kicking-off point into the field of media and communications research. It deserves to be widely taken up' - European Journal of Communication Understanding the Media introduces key theoretical issues in media analysis and encourages students to use case studies to examine their own personal media use and exposure. Devereux applies a model of media analysis that gives equal weight to the production, content and reception of media texts. A particular emphasis is placed on understanding the mass media in a social context, and readers are invited to engage with a variety of questions about the increasingly complex mediascape in which we live our everyday lives. Now thoroughly revised and expanded this Second Edition: " Includes an additional chapter which draws together the book's key themes " Contains new and revised case studies with expanded discussions on media audiences and fandom and 'blogging' " New and revised extracted readings in every chapter " In addition, the book is now accompanied by an ancillary website with resources for students as well as slides for tutorials/lectures. Each chapter contains concise summaries, exercises, extracts from experts in the field, model exam and essay questions, as well as directions for further reading and research. This practical dimension to Understanding the Media will ensure that the book appeals to both teachers and students of the media in the 21st Century.
Understanding Media Industries
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Author : Timothy Havens
language : en
Publisher: Oxford University Press
Release Date : 2016
Understanding Media Industries written by Timothy Havens and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Language Arts & Disciplines categories.
This text examines the influence of media industry organization and practices on society; at the same time, it offers students pursuing both scholarly and professional careers related to the media industries a comprehensive overview of how the industries work, why they work as they do, and what the broader theoretical and practical implications of the media industries are.
How To Read A Film
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Author : James Monaco
language : en
Publisher: New York : Oxford University Press
Release Date : 1981
How To Read A Film written by James Monaco and has been published by New York : Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Performing Arts categories.
Now thoroughly revised and updated, the book discusses recent breakthroughs in media technology, including such exciting advances as video discs and cassettes, two-way television, satellites, cable and much more.