Understanding Media Cultures
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Understanding Media Cultures
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Author : Nick Stevenson
language : en
Publisher: SAGE Publications Limited
Release Date : 1995-08-11
Understanding Media Cultures written by Nick Stevenson and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-08-11 with Language Arts & Disciplines categories.
The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Understanding Media Cultures is now fully revised and takes account of the recent theoretical developments associated with New Media and Information Society, as well as the audience and the public sphere.
Understanding Media And Culture
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Author :
language : en
Publisher:
Release Date : 2016
Understanding Media And Culture written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Economics categories.
Understanding Media and Culture: An Introduction to Mass Communication is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative. Though the publisher has requested that they and the original author not receive attribution, this adapted edition reproduces all original text and sections of the book, except for publisher and author name attribution. According to the author, the world did not need another introductory text in mass communication. But the world did need another kind of introductory text in mass communication, and that is how Understanding Media and Culture: An Introduction to Mass Communication was birthed. The only question was: What would be the purpose of another introductory mass communication text? Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. Jack believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture? and that is what he set out to deliver with his new textbook. Today?s students are immersed in media technology. They live in a world of cell phones, smart phones, video games, iPods, laptops, Facebook, Twitter, FourSquare and more. They fully expect that new technology will be developed tomorrow. Yet students often lack an historical perspective on media technology. They lack knowledge of the social, political and economic forces that shape media technology. This is not knowledge for knowledge?s sake. It is knowledge that can help them understand, comprehend, appreciate, anticipate, shape and control media technology. With this focus, Understanding Media and Culture becomes an appropriate title. Indeed, the title has particular significance. Marshall McLuhan?s Understanding Media is a key text in media studies. Written in the 1960s, Understanding Media was the subject of intense debates that continue to this day. Its central message was that the technology of media? not their content? was their most important feature. In a typically pithy phrase, McLuhan said, "The medium is the message." The title, Understanding Media and Culture: An Introduction to Mass Communication, situates the introductory text in a large, engrossing theoretical conversation. The goal is to adopt a textbook that will support and complement your teaching of this course. Jack Lule?s, Understanding Media and Culture: An Introduction to Mass Communication, will support an engaging and interesting course experience for students that will not only show them the powerful social, political and economic forces will affect the future of media technology, but will challenge students to do their part in shaping that future.
Understanding Media Culture
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Author : Jostein Gripsrud
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-07
Understanding Media Culture written by Jostein Gripsrud and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-07 with Business & Economics categories.
The mass media open our private lives to the world around us. They are central to economic, cultural and political processes, through words, images and music. They address us in innumerable genres - from advertising to news journalism, from soap operas to sports coverage, from political debates to feature films and novels. This refreshingly different introduction to media studies offers an understanding of the mass media which is critical but which does not deny the pleasures they offer. Reflecting the trends of today's media and cultural studies courses, it introduces students both to social scientific approaches and those of the humanities and aesthetics. The central debates of media and communication studies are presented, starting from the individual's relation to the mass media and exploring questions of identity, influence and social differences. It then introduces the different methods used in analysing media texts, and concludes with a discussion of the public sphere and democracy, media technology, institutions and production. Each topic is presented in such a way as to encourage the reader to take part in discussions and further work. Understanding Media Culture is written in an engaged and engaging way and offers an invitation to a deeper understanding for anyone interested in the field.
Understanding Media And Culture
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Author : Alex wo-shun Chan
language : en
Publisher:
Release Date : 2012
Understanding Media And Culture written by Alex wo-shun Chan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Mass media categories.
Understanding Media Cultures
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Author : Nick Stevenson
language : en
Publisher: SAGE
Release Date : 2002-03-05
Understanding Media Cultures written by Nick Stevenson and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-03-05 with Social Science categories.
Praise for the First Edition: `I can′t think of a book in media studies that handles so well the diversity of perspectives and issues that Stevenson addresses. Whether reconstructing Marxism or deconstructing postmodernism, tackling the pleasures of soap opera or the repetitive structures of daily news presentation, Stevenson is always clear and insightful′ - Sociology The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Now fully revised to take account of the recent theoretical developments associated with `new media′ and `information society′, as well as the audience and the public sphere, Understanding Media Cultures: - Critically examines the key social theories of mass communication - Highlights the work of individual theorists including Fiske, Williams, Hall, Habermas, Jameson, McLuhan and Baudrillard. - Covers the important traditions of media analysis from feminism, cultural studies and audience research. - Now includes a discussion of recent perspectives developed by Castells, Haraway, Virilio and Schiller. - Provides a glossary of key terms in media and social theory. Retaining all the strengths of the previous edition, Understanding Media Cultures offers a comprehensive and up-to-date overview of the field. It will be essential reading for students of social theory, media and cultural studies.
Understanding Media Users
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Author : Tony Wilson
language : en
Publisher: Wiley-Blackwell
Release Date : 2009
Understanding Media Users written by Tony Wilson and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Social Science categories.
'Understanding Media Users' provides students with a solid history of media effects' and an integrated account of analytical approaches that constitute media reception theory.
Understanding Media
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Author : Marshall Mcluhan
language : en
Publisher: MIT Press
Release Date : 1994-10-24
Understanding Media written by Marshall Mcluhan and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-10-24 with Social Science categories.
Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.
Understanding Media Culture And Technology
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Author : Franklin Stewart
language : en
Publisher: Murphy & Moore Publishing
Release Date : 2021-11-16
Understanding Media Culture And Technology written by Franklin Stewart and has been published by Murphy & Moore Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-16 with Social Science categories.
All the tools which can be used for storing and delivering information are known as media. It can be further divided into various branches such as news media, print media, publishing, cinema, digital media, advertising, broadcasting and photography. Mass media refers to all the technologies which can be used to reach a large audience using mass communication. This involves the use of radios, television, Internet, magazines, newspapers, pamphlets, etc. The norms and social behavior found in different human societies is known as culture. It also includes the knowledge, customs, arts, habits and capabilities which are an indispensible part of these groups. It encompasses the various aspects of sociology, philosophy, anthropology, media studies and art history. This book is a compilation of chapters that discuss the most vital concepts in the field of media, culture and technology. Some of the diverse topics covered herein address the varied branches that fall under this category. This book will serve as a valuable source of information for those interested in this field.
Media Now Understanding Media Culture And Technology
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Author : Joseph Straubhaar
language : en
Publisher: Cengage Learning
Release Date : 2016-10-05
Media Now Understanding Media Culture And Technology written by Joseph Straubhaar and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-05 with Business & Economics categories.
Empowering you to think critically about the media and its impact, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry -- and touch your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the expanding fields of the Internet, interactive media, and traditional media. In addition to captivating infographics and illustrations, the exciting new Tenth Edition includes the latest developments and trends in new media, mobile media consumption, policy changes for Internet governance and the international approach to media governance, online privacy protection, media ethics, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Understanding Media In The Digital Age
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Author : Everette E. Dennis
language : en
Publisher:
Release Date : 2010
Understanding Media In The Digital Age written by Everette E. Dennis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Computers categories.
Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.