Understanding Media Industries

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Understanding Media Industries

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Author : Timothy Havens
language : en
Publisher: Oxford University Press, USA
Release Date : 2012

Understanding Media Industries written by Timothy Havens and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Mass media categories.

This is an introduction to the media industries, a topic that sometimes has its own course but is also incorporated into courses on media criticism, media literacy, and even a basic mass media course where the instructor wishes to teach from topical paperbacks as opposed to a big textbook. The book examines the influence of media industry organization and practices on society; at the same time, it offers students pursuing both scholarly and professional careers related to the media industries a comprehensive overview of how the industries work, why they work as they do, and what the broader theoretical and practical implications of the media industries are. Questions such as "why is media industry organization important?", "how do we make sense of media industry changes?" and "what are the key issues facing media industries?" animate the analysis.

Understanding Media Economics

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Author : Gillian Doyle
language : en
Publisher: SAGE
Release Date : 2013-04-17

Understanding Media Economics written by Gillian Doyle and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-17 with Social Science categories.

"Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector." - Lucy Küng, Oxford University and Jonkoping University "A wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy." - Chris Bilton, University of Warwick "An excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context of structural, technological and creative transformations that characterise digital media." - Milan Todorovic, London Metropolitan University With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries. Exploring themes such as innovation, digital multi-platform developments, the emerging importance of networks, branding and segmentation of market demand, strategies of risk-spreading, maximizing value within content, intermediation and rights management, corporate expansion and advertising, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets. Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for students of media economics, media management, media policy and courses across the cultural and creative industries.

Media Industries

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Author : Joseph Turow
language : en
Publisher: Routledge
Release Date : 2014-08-15

Media Industries written by Joseph Turow and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-15 with Mass media categories.

In this new book, Joe Turow and Brooke Duffy introduce students to the essential issues in and approaches to media industries. Written in an engaging and accessible way, Media Industries will give readers the concepts and tools they need to understand and contribute to emerging debates about media industries. In contrast to books that focus either on journalistic cultures or entertainment production, this book presents a holistic picture of industrial production across a variety of media and platforms. What is more, its case study approach goes beyond abstract ideas and theories to bring research on media industries to life. In addition to focusing on ways to generally understand media industries, the book focuses on new and well as enduring issues, including diversity, cross-platform movements of media materials, and the rise of consumer-generated media materials.

Understanding Media In The Digital Age

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Author : Everette E. Dennis
language : en
Publisher:
Release Date : 2010

Understanding Media In The Digital Age written by Everette E. Dennis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Computers categories.

Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.

The Economics Of The Mass Media

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Author : Gillian Doyle
language : en
Publisher: Edward Elgar Publishing
Release Date : 2006

The Economics Of The Mass Media written by Gillian Doyle and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

The study of the mass media has flourished over recent decades. Whereas media and communications have traditionally been studied via the lens of sociology or other non-economic disciplines, the perspectives and frameworks offered by economics are now properly recognised as central to our understanding of the organization and behaviour of the mass media - a fact reflected in this unique collection. As more and more economists have turned their attention to media firms and industries, a rich and diverse body of literature has emerged. The articles drawn together in this volume present a survey of the papers that have contributed in important ways to this developing field of enquiry.

Media Theories And Approaches

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Author : Mark Balnaves
language : en
Publisher: Palgrave Macmillan
Release Date : 2008-11-24

Media Theories And Approaches written by Mark Balnaves and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-24 with Social Science categories.

This unique textbook is a manageable introduction to all the theories and approaches that make up media studies, giving students an informed, balanced and global view of media today. Exploring the evolution of media internationally, this book offers theory and evidence in its discussion of past and present modes of media. Divided into four parts, readers are offered insight into critical theories and topics such as ‘Social and Global Change,’ ‘the Influence of Media,’ ‘Intercultural Communication’ and ‘News as a Form of Knowledge.’ Written by leading experts within media studies, Balnaves, Donald and Shoesmith lend their wealth of knowledge to the student reader through this text, guiding them through the progression of cultural and media studies. Genuinely global and cutting-edge, this leading textbook is the ideal learning resource for lecturers of media studies and undergraduate and postgraduate students seeking gain a thorough understanding of worldwide media, past and present.

A Roadmap To Understanding Media Industries

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Author : Dimitry Epstein
language : en
Publisher:
Release Date : 2007

A Roadmap To Understanding Media Industries written by Dimitry Epstein and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.

Media Systems In Society

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Author : Joseph Turow
language : en
Publisher: Allyn & Bacon
Release Date : 1997

Media Systems In Society written by Joseph Turow and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.

Focusing on the "big picture,"Media Systems in Society, 2/e provides a highly acclaimed "power role" framework to help students understand how current media industries are interconnected. The text shows contemporary media as a social and industrial process with increasingly blurred boundaries separating the various media structures.

Irm Media Impact

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Author : Biagi
language : en
Publisher:
Release Date : 2004-08

Irm Media Impact written by Biagi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08 with categories.

Understanding Media Convergence

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Author : August E. Grant
language : en
Publisher:
Release Date : 2009

Understanding Media Convergence written by August E. Grant and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Language Arts & Disciplines categories.

On our contemporary media landscape, the potential of the written word is limitless. Repurposing print journalism for the Internet and beyond, convergent journalism invigorates and transforms how we create and experience media. A vital new resource in our digital age, Understanding Media Convergence outlines and investigates the broad theoretical and conceptual issues surrounding this emergent subject.Bringing together incisive work by some of the leaders in the field - including Janet Kolodzy, Bob Papper, Kenneth Killebrew, and Charles Bierbauer - editors August E. Grant and Jeffrey S. Wilkinson have selected readings that introduce students to this provocative subject and provide a strong framework for inquiry. These essays expand and underscore the practical techniques put forth in Grant and Wilkinson's textbook (along with Douglas Fisher of the University of South Carolina), Principles of Convergent Journalism (9780195339246), and the contributors offer a fascinating look at the controversies, constraints, and possibilities of media convergence. Essential for advanced journalism students, scholars, and professional journalists, Understanding Media Convergence sheds light on the future of the media - and the transformations that will affect us all.