The Complete Mba Companion

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Mastering Strategy

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Author : Saïd Business School
language : en
Publisher: Pearson Education
Release Date : 2000

Mastering Strategy written by Saïd Business School and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.

Everyone in business is involved in strategy, either formulating it or implementing it. Using case studies and examples of what leading companies are doing, this textbook presents the latest ideas from the world's four top business schools.

The Complete Mba Companion

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Author :
language : en
Publisher:
Release Date : 1997

The Complete Mba Companion written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Industrial management categories.

Complete Mba Companion

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Author : Wharton School
language : en
Publisher: Pitman Publishing
Release Date : 1997-01-01

Complete Mba Companion written by Wharton School and has been published by Pitman Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-01-01 with Industrial management categories.

The Complete Mba Companion

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Author : IMD International (Institute)
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 1997

The Complete Mba Companion written by IMD International (Institute) and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.

The latest in management thinking from the world's leading business schools.

Financial Times Mastering Strategy

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Author :
language : en
Publisher:
Release Date : 2000

Financial Times Mastering Strategy written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Strategic planning categories.

Mastering Marketing

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Author :
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 1999

Mastering Marketing written by and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Marketing categories.

Keep your marketing moving as fast as your marketplace. Changing markets mean industry boundaries are blurring, new competitors offer new threats, and customers demands differ widely. Is your marketing strategy keeping up with these changes? Mastering Marketing focuses on the many challenges for marketers in the 21st century. It shows you how to take advantage of new technology-driven marketing channels; how to predict and influence customer needs; and how to ensure the marketing message is understood and communicated throughout your company, and not just within advertizing and sales. Mastering Marketing features new ideas based on cutting edge research material developed into accessible articles as advocated by four of the worlds top business schools. Here is your single-source guide to becoming a master of marketing. Featuring the brightest business minds from leading international business schools, including: Philip Kotler on where do we go from here?; Sean Meehan on customer value; Jerry Wind on strategic thinking in the global era; Tim Ambler on measuring marketing; Leonard Lodish on advertizing and sales; Philip Parker on how to prioritize markets; Lakshman Krishnamurthi on pricing; David Soberman on information management; Scott Armstrong on forecasting; James Anderson on escaping the commodity trap; George S. Day on building relationships; Abba Krieger on market segmentation; Alice Tybout on connecting with consumers ...Whats inside: "I continue to believe that marketing, correctly interpreted and practiced, is the key to company adaptability and profitability." Philip Kotler, p 5 "... according to research other departments regard marketing as only half as good as themselves in terms of strategic thinking, creative problem solving and doing things well." Tim Ambler, p 27 "Many researchers would be willing to improve forecasts in a company for no fixed fee just a small percentage of the savings would provide an excellent living." J. Scott Armstrong, p 54 "Marketing has always been the art of magically combining knowledge about customers and competitors with corporate capabilities to generate profit." David Soberman, p 247 "In the end, our business model will no longer be based on transactions but on relationships." Jerry Wind, p 326

Mastering Global Business

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Author : George Bickerstaffe
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 1999

Mastering Global Business written by George Bickerstaffe and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.

No business will escape the global economy; it's your biggest opportunity and your biggest threat. How do you become a global player? The Complete NBA Companion in Global Business has the answers.

Mastering Marketing

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Author :
language : en
Publisher:
Release Date : 1999

Mastering Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Marketing categories.

Global Deals

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Author : Michael Hick
language : en
Publisher: Skyward Publishing Company
Release Date : 2003

Global Deals written by Michael Hick and has been published by Skyward Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.

In a world of cross-culture collision, business must continue to expand, managers must continue to negotiate, and employees must continue to travel across national and cultural frontiers. Forty years in the international insurance industry taught Michael Hick how to successfully negotiate, sell, and manage in 31 countries. Packed with personal stories, this highly readable book explains why the world's culture groups think and act the way they do. Global Deals demonstrates how managers can navigate the complex culture conundrum to achieve profitable, long-lasting results and relationships with employees and customers overseas.

The Publishers Weekly

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Author :
language : en
Publisher:
Release Date : 1999

The Publishers Weekly written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with American literature categories.