The Brand Book
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The Brand Book
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Author : Daryl Fielding
language : en
Publisher: Hachette UK
Release Date : 2022-10-06
The Brand Book written by Daryl Fielding and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-06 with Business & Economics categories.
Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, Loaf A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UK This needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand. *A number one bestseller in branding and logo design* November 2022
Wally Olins
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Author : Wally Olins
language : en
Publisher:
Release Date : 2008
Wally Olins written by Wally Olins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Brand name products categories.
Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.
The Essential Brand Book
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Author : Iain Ellwood
language : en
Publisher:
Release Date : 2000
The Essential Brand Book written by Iain Ellwood and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
An insight into all the components of brand management, including a wide range of business models and techniques that help to build strong and effective brands in the marketplace. It reveals the methods of choosing an appropriate framework for developing and managing a specific brand. Brand creation and brand management is an essential strategy for success and profitability and should involve everyone in the organization who comes into contact with brands, products and services. This manual provides readers with an insight into all the components of brand management, including a wide range of business models and techniques that help to build strong and effective brands in the marketplace. It reveals the methods of choosing an appropriate framework for developing and managing a specific brand and shows how to match an appropriate strategy with the overall strategic goals of the organization.
The Brand Book
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Author :
language : en
Publisher:
Release Date : 1971
The Brand Book written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with West (U.S.) categories.
The Brand Book
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Author : Kyle Duford
language : en
Publisher: Estes Press
Release Date : 2024-07-15
The Brand Book written by Kyle Duford and has been published by Estes Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-15 with Business & Economics categories.
In "The Brand Book: A Branding Primer," Kyle Duford, an esteemed author and the executive creative director at The Brand Leader®, delves into the foundational aspects of branding with precision, wit, and unparalleled expertise. This essential guide demystifies the complex world of branding, offering readers a comprehensive overview of its critical elements-from color theory, naming conventions, and typography to visual identity and brand archetypes. Duford employs a blend of insightful analysis, practical advice, and engaging anecdotes to illuminate the principles that define successful branding. The book serves as an invaluable resource for entrepreneurs, marketing professionals, and anyone interested in the transformative power of branding. Through a series of meticulously curated chapters, readers are equipped with the knowledge and tools to create compelling brands that resonate with audiences and stand the test of time. "The Brand Book" also explores the psychological underpinnings of brand perception, providing a deep dive into how brands can connect with consumers on an emotional level. With a keen eye for detail and a masterful understanding of brand dynamics, Duford guides readers through the process of crafting a brand identity that captures the essence of their company, product, or idea. Featuring real-world case studies and expert insights, "The Brand Book: A Branding Primer" is the definitive guide for anyone looking to master the art and science of branding. Whether you're launching a new brand or seeking to elevate an existing one, this book offers a clear, concise, and engaging roadmap to branding excellence.
The Brand Glossary
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Author : Interbrand
language : en
Publisher: Springer
Release Date : 2006-09-19
The Brand Glossary written by Interbrand and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09-19 with Business & Economics categories.
Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.
The Westerners Brand Book
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Author : Westerners. Chicago Corral
language : en
Publisher:
Release Date : 1952
The Westerners Brand Book written by Westerners. Chicago Corral and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1952 with American literature categories.
Finding Brand
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Author : Tisha R. Oehmen
language : en
Publisher:
Release Date : 2013-08-24
Finding Brand written by Tisha R. Oehmen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-24 with categories.
Brands are defenseless. We wipe our feet on them, we throw them in the trash, and we don't have the patience to let them grow to be all they can be. That leads to us cheating on them and setting our businesses up for failure. Successful businesses know that brands need protection, love, and understanding. For smart businesses that want to succeed, it's about Finding Brand.The brand book is the quintessential guidebook that will help a business create alignment to reach its goals. A brand book should be more than just a marketing department tool. It should be the guiding internal document that guides employees and stakeholders in every action. It should be the culmination of all internal and external thinking; it should be a business's tangible representation of all that makes your business unique and special.In Finding Brand: The Brand Book Tutorial, Tisha Oehmen teaches you how to explore and craft your brand, write your brand book, share it with key stakeholders, and to use it to protect your brand. This step-by-step tutorial will help you explore your brand and ensure that it doesn't get cheated on and that your business succeeds.
How To Launch A Brand 2nd Edition
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Author : Fabian Geyrhalter
language : en
Publisher:
Release Date : 2015-12
How To Launch A Brand 2nd Edition written by Fabian Geyrhalter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12 with Branding (Marketing) categories.
This book will guide you through the steps necessary to build a brand from the ground up. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.
Brands And Branding
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Author : Rita Clifton
language : en
Publisher: John Wiley & Sons
Release Date : 2009-04-01
Brands And Branding written by Rita Clifton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-01 with Business & Economics categories.
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.