Finding Brand
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Brand Identity Factors Developing A Successful Islamic Brand
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Author : Vedad Alihodzic
language : en
Publisher: Anchor Academic Publishing (aap_verlag)
Release Date : 2013-05-17
Brand Identity Factors Developing A Successful Islamic Brand written by Vedad Alihodzic and has been published by Anchor Academic Publishing (aap_verlag) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-17 with Business & Economics categories.
The market for Islam-compliant products is getting more and more important, due to the high impact of religious obligation on Muslim consumer behaviour. According to studies, the market for Muslim-compliant brands has increased dramatically, with a global worth of $1.5 trillion a year. However, the market for Islam-compliant brands seems to be underdeveloped in Europe when compared to the rest of the world. Surprisingly, little research is conducted in this highly attractive segment, although Islam is assumed to be the fastest growing religion, with a total of 1.6 billion followers. Furthermore, especially young Muslim consumers constantly demand brands which enable an Islamic lifestyle. When creating brands, the concept of brand identity is highly important as it provides brand uniqueness and the main idea of what a brand stands for. Furthermore, this concept is a fundament for making target-group-specific decisions in brand management. The central question within this study concerns the fact that within the global environment, Muslims especially in non-Muslim countries do not know whether a brand is compliant with Islamic standards and can thus be consumed. This study contributes to close the gap in this segment by identifying several brand identity factors which can help to create an Islam-compliant brand identity. A model is created which helps to manage brand identity in order to attract Muslim consumers. Furthermore, it allows balancing each brand identity according to the needs of a target group and, consequently, enables Muslim consumers to identify a brand as Islam-compliant.
Brand Loyalty In Bangladesh
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Author : Dr. Md. Uzir Hossain Uzir
language : en
Publisher: Partridge Publishing Singapore
Release Date : 2021-05-06
Brand Loyalty In Bangladesh written by Dr. Md. Uzir Hossain Uzir and has been published by Partridge Publishing Singapore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-06 with Technology & Engineering categories.
A brand is a valuable asset, and loyalty to a particular brand is the source of revenue and profitability of the business. Brand loyalty is significant for the business growth and expansion of companies in the electronics sector. A populated country, Bangladesh has a substantial expenditure on electronic appliances, and the demand for these household items increases over the period; however, customers are not always loyal to a particular brand. Marketing literature shows that customer satisfaction and brand confidence directly affect brand loyalty, and brand trust mediates their relationship. Due to the technological advance of social media, technology has an essential role in the customer's decision to buy household appliances. The existing literature has not focused on this massive demand for electronic appliances, customer satisfaction, loyalty, trust, and social media's significant role in consumer buying behavior. The book shoed the investigation of the effect of customer satisfaction and brand trust of electronic home appliances on brand loyalty and the mediating role of brand trust in customer satisfaction and trust relationship. The study also examined the extent to which customers believe social media information influences them. The study gathered data from 523 Bangladeshi respondents from Dhaka by conducting a survey. The data were analyzed with SPSS and CB-SEM (AMOS) for the hypothesis test. The findings revealed that customer satisfaction and brand trust significantly impact brand loyalty, and social media moderates those significant relationships. The result of the study contributed to the expectancy-disconfirmation theory, trust-commitment theory, brand loyalty theory, and theory of reasoned action by presenting empirically-based insight into customer satisfaction, brand trust, and brand loyalty constructs in electronic home appliances in Bangladesh. In addition, the results provided a practical insight into marketing and brand management. They suggested the practicing managers in developing product quality with customer preference, building trust through maintaining brand image and creating awareness among the customers, and considering the significance of social media and its usage. The research used probabilistic sampling techniques, both rural and urban customers, only a single home appliance, and PLS-SEM statistical tool for analysis. Future researchers could focus and include other variables such as price or advertising; consider loyalty separately, and use both urban and rural customers to have better predictions.
Global Brand Management
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Author : Laurence Minsky
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-11-03
Global Brand Management written by Laurence Minsky and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-03 with Business & Economics categories.
In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.
Brand Perception Among Rural And Urban Consumers
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Author : Dr. Pramod H. Patil
language : en
Publisher: Ashok Yakkaldevi
Release Date : 2022-08-30
Brand Perception Among Rural And Urban Consumers written by Dr. Pramod H. Patil and has been published by Ashok Yakkaldevi this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-30 with Art categories.
The Fast Moving Consumer Goods (FMCG) sector is a cornerstone of the Indian economy and it touches every aspect of human life. It is the fourth largest sector and an important contributor to the Indian economy. This industry is volume-driven and characterized by low margins; it mainly deals with the production, distribution, and marketing of consumer packaged goods and is therefore alternatively called the CPG (Consumer Packaged Goods) industry. The industry is also engaged in the operations, supply chain, and general management of these goods. The FMCG industry provides a wide range of consumables and, therefore, the amount of money circulated against FMCG products is also very high.
Branding Bold Mastering Powerful Stories In Engaging Your Audience
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Author : Julian Lewis
language : en
Publisher: Yetunde Muyibat Kenku
Release Date :
Branding Bold Mastering Powerful Stories In Engaging Your Audience written by Julian Lewis and has been published by Yetunde Muyibat Kenku this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
This insightful book unravels the secrets of effective branding, teaching you strategies to create stories that leave a lasting impression on your customers. Navigating the contemporary world of branding can be a daunting task, but this book breaks it down into manageable steps. It starts by introducing the concept of storytelling as an essential tool in building a strong brand. By understanding the power of narrative, you will learn how to harness it to convey your brand's message in a way that resonates with potential customers. With a focus on engagement, this book explores different storytelling techniques that inspire emotions and provoke action. You will delve into the psychological aspects of storytelling and discover how certain narrative techniques subconsciously connect with your audience, affecting their perceptions and driving them to engage with your brand. Additionally, Branding Bold provides practical advice on building authentic stories that genuinely reflect your brand's identity and values. Through insightful case studies, it highlights successful examples of storytelling in branding, helping you to see the power of these techniques in action. To ensure your stories reach the right people, this book also tackles audience segmentation and analysis. You will gain a deep understanding of your target customers, allowing you to tailor your narratives to their preferences and needs effectively. By speaking directly to your audience's desires, fears, and aspirations, you can increase brand loyalty and establish long-term connections. What sets Branding Bold apart is its emphasis on mastering the art of storytelling and leveraging it to create a memorable brand identity. By honing your storytelling skills, you will be able to convey your brand's core values, establish emotional connections, and ultimately conquer an audience that can't resist your compelling stories. Embrace the art of crafting narratives that resonate, and transform your brand into a captivating force in the marketplace.
Leveraging Social Media Influencers For Branding
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Author : Ajay Mittal
language : en
Publisher: Educohack Press
Release Date : 2025-02-20
Leveraging Social Media Influencers For Branding written by Ajay Mittal and has been published by Educohack Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-20 with Business & Economics categories.
"Leveraging Social Media Influencers for Branding" is your comprehensive guide to growing your business through the power of social media. We break down the process into eight detailed chapters, each focusing on a crucial aspect of influencer marketing. We start with "What is Influencer Marketing?", clearly explaining who influencers are and how influencer marketing works. Next, "How to Create an Effective Influencer Strategy?" provides the blueprint for crafting a strategy to grow your business. "Finding the Right Influencers for Your Brand" highlights the importance of selecting the right influencers to achieve success. In "Influencer Management", we guide you on managing influencers and getting the best results. Additional chapters like "Brand Review", "Brand Strategies in Social Media", "The New Business Skills Everyone Needs", and "The Influence of Social Media Influencers" offer perfect guidance on leveraging social media to grow your brand. Through clear explanations and practical advice, this book equips you with the tools to navigate the world of social media influencers and build a successful brand.
Cost Management In Supply Chains
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Author : Stefan Seuring
language : en
Publisher: Springer Science & Business Media
Release Date : 2002-05-03
Cost Management In Supply Chains written by Stefan Seuring and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05-03 with Business & Economics categories.
Supply Chain Management and Cost Management are important developments helping companies to respond to increased global competition and demanding customer needs. Within the 23 chapters of the book, more than 35 authors provide insights into new concepts for cost control in supply chains. The frameworks presented are illustrated with case studies from the automotive, textile, white goods, and transportation industry as well as from retailing. Academics will benefit from the wide range of approaches presented, while practitioners will learn from the examples how their own company and the supply chains which they compete in, can be brought to lower costs and better performance.
Multidisciplinary Research In Arts Science Commerce Volume 2
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Author : Chief Editor- Biplab Auddya, Editor- Dr. T. Prabakaran, Dr. Bandi Kalyani, Dr. Nisha, Prof Dr M Devendra, Dr. Anita Konwar, V.Geetha
language : en
Publisher: The Hill Publication
Release Date : 2024-08-07
Multidisciplinary Research In Arts Science Commerce Volume 2 written by Chief Editor- Biplab Auddya, Editor- Dr. T. Prabakaran, Dr. Bandi Kalyani, Dr. Nisha, Prof Dr M Devendra, Dr. Anita Konwar, V.Geetha and has been published by The Hill Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-07 with Antiques & Collectibles categories.
Proceedings Of The International Conference On Entrepreneurship Leadership And Business Innovation Icelbi 2022
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Author : Donard Games
language : en
Publisher: Springer Nature
Release Date : 2024-01-09
Proceedings Of The International Conference On Entrepreneurship Leadership And Business Innovation Icelbi 2022 written by Donard Games and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-09 with Business & Economics categories.
This is an open access book.The International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI) is a pioneer conference on entrepreneurship, leadership, and innovation in the higher education environment that focuses on the research-oriented output from academics and practitioners. The conference’s theme, ‘Fostering university-based entrepreneurship in the digital economy era,’ encourages entrepreneurship activists to become a catalyst for creating creative jobs and increasing economic growth, especially in the digital era.
Advances In Business Management And Entrepreneurship
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Author : Ratih Hurriyati
language : en
Publisher: CRC Press
Release Date : 2020-12-07
Advances In Business Management And Entrepreneurship written by Ratih Hurriyati and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-07 with Business & Economics categories.
The GCBME Book Series aims to promote the quality and methodical reach of the Global Conference on Business Management & Entrepreneurship, which is intended as a high-quality scientific contribution to the science of business management and entrepreneurship. The Contributions are expected to be the main reference articles on the topic of each book and have been subject to a strict peer review process conducted by experts in the fields. The conference provided opportunities for the delegates to exchange new ideas and implementation of experiences, to establish business or research connections and to find Global Partners for future collaboration. The conference and resulting volume in the book series is expected to be held and appear annually. The year 2019 theme of book and conference is "Transforming Sustainable Business In The Era Of Society 5.0". The ultimate goal of GCBME is to provide a medium forum for educators, researchers, scholars, managers, graduate students and professional business persons from the diverse cultural backgrounds, to present and discuss their research, knowledge and innovation within the fields of business, management and entrepreneurship. The GCBME conferences cover major thematic groups, yet opens to other relevant topics: Organizational Behavior, Innovation, Marketing Management, Financial Management and Accounting, Strategic Management, Entrepreneurship and Green Business.