Wally Olins

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Wally Olins On Brand

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Author : Wally Olins
language : en
Publisher:
Release Date : 2005

Wally Olins On Brand written by Wally Olins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.

Draws on the author's extensive marketing experience to identify flaws in current branding practices, arguing that brands reflect much more than the companies they represent, and identifying the role played by consumer emotions in brand effectiveness. Reprint.

Wally Olins Brand New

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Author : Wally Olins
language : en
Publisher:
Release Date : 2014

Wally Olins Brand New written by Wally Olins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.

Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by 'The Financial Times' as 'the world's leading practitioner of branding and identity'. No one interested in branding, marketing, business or contemporary culture will want to be without it.

Wally Olins

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Author : Wally Olins
language : en
Publisher:
Release Date : 2014

Wally Olins written by Wally Olins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.

Brand New The Shape Of Brands To Come

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Author : Wally Olins
language : en
Publisher: Thames & Hudson
Release Date : 2014-04-22

Brand New The Shape Of Brands To Come written by Wally Olins and has been published by Thames & Hudson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-22 with Business & Economics categories.

The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room for brands that thrive on being different? What about the impact of digital technology and increasing customer feedback through the internet and social media? What, in fact, do customers want? Today's businesses, in addition to thinking about price and authenticity, have to deal with corporate social responsibility. How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms? Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.

Wally Olins

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Author : Wally Olins
language : en
Publisher:
Release Date : 2008

Wally Olins written by Wally Olins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Brand name products categories.

Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.

Revealing The Corporation

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Author : John M. T. Balmer
language : en
Publisher: Psychology Press
Release Date : 2003

Revealing The Corporation written by John M. T. Balmer and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.

An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer manifestations, presenting readers with a new approach to the subject area. Fully revised and updated with the original contributions contextualized by the editors' analyses and commentary to draw them together into a coherent whole, this anthology affords readers a new way of comprehending organizations. This new edition features a new introductory section to branding and public relations, contextualizing the rest of the volume new case vignettes for each section with enhanced pedagogy to enable reader reflection on the themes examined new readings and an updated Harvard style case study revised and updated commentary and analysis from the editors Filled with illuminating articles that stem from the 1950s to the present day, highlighting both practitioner and scholarly perspectives on the subject, this reader is an essential text for all students of marketing, reputation, business and corporate strategy, public relations, communications and branding.

Wally Olins On B And

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Author : Wally Olins
language : en
Publisher: Thames & Hudson
Release Date : 2012-01-02

Wally Olins On B And written by Wally Olins and has been published by Thames & Hudson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-02 with Business & Economics categories.

Branding has now moved far beyond its commercial origins, and consumer response has entered uncharted territory. Wally Olins describes the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer is vital for commercial success. This is an essential book for everyone in advertising, marketing and business who needs to know why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.

Franco Sells Spain To America

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Author : N. Rosendorf
language : en
Publisher: Springer
Release Date : 2014-02-18

Franco Sells Spain To America written by N. Rosendorf and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-18 with History categories.

A groundbreaking study of the Franco regime's utilization of Hollywood film production in Spain, American tourism, and sophisticated public relations programs - including the most popular national pavilion at the 1964-65 New York World's Fair - in a determined effort to remake the Spanish dictatorship's post-World War II reputation in the US.

Brand America

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Author : Simon Anholt
language : pl
Publisher:
Release Date : 2004

Brand America written by Simon Anholt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.

Profile

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Author :
language : en
Publisher:
Release Date : 1985

Profile written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Commercial art categories.