Teaching Public Relations

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Teaching Public Relations

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Author : Peter M. Smudde
language : en
Publisher: Routledge
Release Date : 2019-11-07

Teaching Public Relations written by Peter M. Smudde and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-07 with Business & Economics categories.

Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes. Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations, including curriculum development and course design plus guides and tools for the work PR educators must do. This book is the first textbook of its kind, and systematically synthesizes current principles and practices for effective teaching and learning and applies them to public relations education in colleges and universities. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, wanting to begin a career as a full-time or part-time professor of public relations at a college or university. It is also recommended reading for current teachers and students of PR research.

Public Relations In Schools

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Author : Theodore J. Kowalski
language : en
Publisher: Pearson
Release Date : 2011

Public Relations In Schools written by Theodore J. Kowalski and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.

For educational administration and leadership students studying school and community relations. A contemporary and practice-based school public relations text that centers on the importance of communication, relationships, and technology. Outfitting students with a wealth of practical, practice-based knowledge that they can take directly into the halls of their school, the new fifth edition of Public Relations in Schools has a fresh, contemporary focus on both how administrators can effectively communicate with the community and how building strong relationships with stakeholders can ultimately lead to overall school improvement. Through a blend of theoretical and tacit knowledge, this text offers students an in-depth guide to 1) how to successfully communicate with both internal and external school entities, 2) how to build and maintain positive and active relationships via social and political capital and 3) how to translate the value of these relationships into positive change within the school. While exploring these three central themes, the book emphasizes how new technologies can aid school success. At the same time, real-world case studies at the beginning of each chapter introduce readers to actual public relations issues and bring the material to life. The revised fifth edition of Public Relations in Schools is updated with new materials and references throughout the text, including two new chapters -- one on harnessing technology for your public relations needs and one on collecting, assessing, and applying public opinion. In addition, the new fifth edition text contains a matrix at the front of the book showing how content relates to ELCC/NCATE Standards ---- the widely used criteria for administrator preparation and licensing.

Teaching The Introductory Public Relations Course

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Author : James S. Measell
language : en
Publisher: Eric Clearinghouse on Reading
Release Date : 1990

Teaching The Introductory Public Relations Course written by James S. Measell and has been published by Eric Clearinghouse on Reading this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.

Expressing a communication perspective on teaching public relations, this booklet is designed for instructors of public relations courses. The introduction to the booklet establishes the theoretical grounding of this investigation, namely, the mutual relationship between public relations and communication. The first section explicates the communication perspective for teaching public relations. The second section provides a series of examples of typical communication problems facing contemporary public relations practitioners. The coursework pages of the booklet embrace a composite course outline and sample student assignments, and the instructor's guide which is also provided replicates these assignments, adding teacher-to-teacher advice. Finally a "Sources and Resources" section presents a list of textbooks and other materials on a variety of communication and public relations-related topics. (RS)

Public Relations In Education

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Author : Clifford Lee Brownell
language : en
Publisher:
Release Date : 1955

Public Relations In Education written by Clifford Lee Brownell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1955 with Public relations categories.

It Starts In The Classroom

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Author : National School Public Relations Association
language : en
Publisher:
Release Date : 1951

It Starts In The Classroom written by National School Public Relations Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1951 with Schools categories.

Having An Impact On Learning

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Author : Kelly Wachel
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 2015-12-03

Having An Impact On Learning written by Kelly Wachel and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-03 with Business & Economics categories.

A public relations director and a principal have mostly the same goals in helping students achieve at high levels. While each might go about impacting student learning in different ways, they both work to make education better. In Having an Impact on Learning, the husband and wife team of Matt and Kelly Wachel, help show how both the principal and the public relations director can propel education forward. Whether it's through perception, teaching and learning, communication, social media, events, student achievement, or working with the community, principals and public relations professionals have to understand their roles in contributing to each of those areas. While the topics of conversation between these two professions sometimes cause disagreement, in the end, the principal and the public relations professional agree that their two views must ultimately mesh to help do what's best for kids. In this book, get insight into these areas of education and learn about ways principals and public relations directors can work in harmony. School leaders and communicators have to be on the same page when it comes to telling the story of education. We are all storytellers and we have to be able to tell the story together.

Pebbles

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Author : National School Public Relations Association
language : en
Publisher:
Release Date : 1960

Pebbles written by National School Public Relations Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1960 with Schools categories.

Teaching Public Relations

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Author : PETER M. SMUDDE
language : en
Publisher: Routledge
Release Date : 2024-08-06

Teaching Public Relations written by PETER M. SMUDDE and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-06 with Business & Economics categories.

Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching experience at higher education institutions to present a comprehensive and cohesive primer for PR educators. Newly updated to reflect five years of developments in the field of public relations since its initial publication in 2019, this revised edition of Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations. It includes curriculum development and course design plus guides and tools for the work PR educators must do. This book remains the first textbook of its kind, and systematically synthesizes current principles and practices for effective teaching and learning and applies them to public relations education in colleges and universities. This book, however, is not a book of tips for teaching PR. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, considering a career as a full-time or part-time professor of public relations at a college or university. It is also recommended reading for current teachers and students of PR research.

School Public Relations

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Author : Arthur Bernard Moehlman
language : en
Publisher:
Release Date : 1957

School Public Relations written by Arthur Bernard Moehlman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1957 with Schools categories.

Public Relations For Teachers

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Author : Doyle M. Bortner
language : en
Publisher:
Release Date : 1959

Public Relations For Teachers written by Doyle M. Bortner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1959 with Public relations categories.