Public Relations In Education

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Public Relations In Schools

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Author : Theodore J. Kowalski
language : en
Publisher: Prentice Hall
Release Date : 2008

Public Relations In Schools written by Theodore J. Kowalski and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.

With chapter contributions by leading experts" Public Relations in Schools, 4/e," provides a comprehensive view of how community relations affect organizational behavior and the effective management of districts and schools. With a focus on communication alternatives in modern technology and political demands for change it offers an integrated foundation of theory and craft to help practitioners facilitate a positive change in public relations. Beginning with the organizational characteristics of public relations this text offers coverage of specific duties assumed by administrative personnel in planning, collecting and analyzing data, media relations, funding campaigns, evaluating public relations activities, and responding to crisis situations. Features of the fourth edition include: - NEW! Greater focus on principals and their role in public relations. - NEW! Greater attention throughout the text on the use of technology in practice. - NEW! Greater attention to understanding and dealing with emerging school reform trends. NEW! A new chapter (Chapter 10) on communicating with parents and the community. - NEW! Chapter 7 is a revision distilled from chapters 7 and 8 of the previous edition combining the coverage of districts and schools. - Case Studies with end of chapter questions confront the reader with real-life situations designed to promote critical thinking in problem solving. Related books from Merrill Education: - The School Finance, First Edition, Craig E. Richards, Bruce D. Baker, and Preston Green, ISBN: 0-13-098458-2 - Human Resources Administration, Fifth Edition, L. Dean Webb and M. Scott Norton, ISBN: 0-13-239771-4 - The Human Resource Function in Educational Administration, Ninth Edition, Phillip Young, ISBN: 0-13-243541-1

Public Relations In Educational Organizations

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Author : Theodore J. Kowalski
language : en
Publisher: Simon & Schuster Books For Young Readers
Release Date : 1996

Public Relations In Educational Organizations written by Theodore J. Kowalski and has been published by Simon & Schuster Books For Young Readers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Education categories.

This collection of readings addresses a demand being placed upon educational administrators - using technology to create two-way communications systems within their organizations and their communities. It treats public relations as an indispensable element of leadership. The book integrates theories and techniques taken from a variety of theorists and practitioners in both public relations and educational administration to provide an interdisciplinary, contemporary foundation for practice. In each chapter are case studies, questions and suggested readings.

Public Relations In Education

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Author : Clifford Lee Brownell
language : en
Publisher:
Release Date : 1955

Public Relations In Education written by Clifford Lee Brownell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1955 with Public relations categories.

A Design For Public Relations Education

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Author : Commission on Public Relations Education
language : en
Publisher:
Release Date : 1975

A Design For Public Relations Education written by Commission on Public Relations Education and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Public relations categories.

A Design For Public Relations Education Reprint

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Author : Commission on Public Relations Education
language : en
Publisher:
Release Date : 1975

A Design For Public Relations Education Reprint written by Commission on Public Relations Education and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Openbare betrekkinge categories.

Having An Impact On Learning

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Author : Kelly Wachel
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 2015-12-03

Having An Impact On Learning written by Kelly Wachel and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-03 with Business & Economics categories.

A public relations director and a principal have mostly the same goals in helping students achieve at high levels. While each might go about impacting student learning in different ways, they both work to make education better. In Having an Impact on Learning, the husband and wife team of Matt and Kelly Wachel, help show how both the principal and the public relations director can propel education forward. Whether it's through perception, teaching and learning, communication, social media, events, student achievement, or working with the community, principals and public relations professionals have to understand their roles in contributing to each of those areas. While the topics of conversation between these two professions sometimes cause disagreement, in the end, the principal and the public relations professional agree that their two views must ultimately mesh to help do what's best for kids. In this book, get insight into these areas of education and learn about ways principals and public relations directors can work in harmony. School leaders and communicators have to be on the same page when it comes to telling the story of education. We are all storytellers and we have to be able to tell the story together.

How To Market Your School

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Author : Johanna M. Lockhart
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2010-12-16

How To Market Your School written by Johanna M. Lockhart and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-16 with Education categories.

Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and school districts need an effective marketing program. However, even school and district administrators who recognize the importance of marketing often feel unprepared to initiate and maintain a strategic marketing effort. How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising. Although written for public school administrators, the book is equally applicable to private and charter schools.

School Public Relations

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Author : Arthur Bernard Moehlman
language : en
Publisher:
Release Date : 1957

School Public Relations written by Arthur Bernard Moehlman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1957 with Schools categories.

A Model For Public Relations Education For Professional Practice

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Author : International Public Relations Association. Education and Research Committee
language : en
Publisher:
Release Date : 1982

A Model For Public Relations Education For Professional Practice written by International Public Relations Association. Education and Research Committee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Public relations categories.

Teaching Public Relations

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Author : Peter M. Smudde
language : en
Publisher: Taylor & Francis
Release Date : 2024-07-19

Teaching Public Relations written by Peter M. Smudde and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-19 with Business & Economics categories.

Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching experience at higher education institutions to present a comprehensive and cohesive primer for PR educators. Newly updated to reflect five years of developments in the field of public relations since its initial publication in 2019, this revised edition of Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations. It includes curriculum development and course design plus guides and tools for the work PR educators must do. This book remains the first textbook of its kind and systematically synthesizes current principles and practices for effective teaching and learning and applies them to PR education in colleges and universities. This book, however, is not a book of tips for teaching PR, although some are given at times when relevant. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, considering a career as a full-time or part-time professor of PR at a college or university. It is also recommended reading for current teachers and students of PR research.