Studies In Public Communication
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Evaluating Public Communication
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Author : Jim Macnamara
language : en
Publisher: Routledge
Release Date : 2017-09-05
Evaluating Public Communication written by Jim Macnamara and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-05 with Social Science categories.
Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature: • a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries; • recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards; • an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication; • evaluation of public communication campaigns and projects in 12 contemporary case studies. Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.
Public Communication Campaigns
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Author : Ronald E. Rice
language : en
Publisher: SAGE Publications
Release Date : 2012-03-06
Public Communication Campaigns written by Ronald E. Rice and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-06 with Language Arts & Disciplines categories.
In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas.
Dynamics Of Public Relations And Journalism
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Author : Annette Clear
language : en
Publisher: Juta and Company Ltd
Release Date : 2002
Dynamics Of Public Relations And Journalism written by Annette Clear and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals. Practical anecdotes explain how public relations practioners and journalists interact daily in the South African media context. Common features between these two professions are discussed, including how a public relations professional applies journalistic skills including interviewing, writing, taking photographs, and designing page layout. Recent technological developments are covered, and print, television, and electronic media are compared.
Fundamentals Of Public Communication Campaigns
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Author : Jonathan Matusitz
language : en
Publisher: John Wiley & Sons
Release Date : 2022-09-13
Fundamentals Of Public Communication Campaigns written by Jonathan Matusitz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-13 with Language Arts & Disciplines categories.
The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how people’s attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. Describes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant information Covers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United Kingdom Offers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios Incorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and self–determination theory (SDT) Includes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism. Fundamentals of Public Communication Campaigns is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject.
Public Relations Quarterly
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Author :
language : en
Publisher:
Release Date : 1989
Public Relations Quarterly written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Public relations categories.
Studies In Rhetoric And Public Speaking In Honor Of James Albert Winans
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Author : Alexander Magnus Drummond
language : en
Publisher:
Release Date : 1925
Studies In Rhetoric And Public Speaking In Honor Of James Albert Winans written by Alexander Magnus Drummond and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1925 with Elocution categories.
Interviewer S Manual
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Author : University of Michigan. Survey Research Center
language : en
Publisher: Ann Arbor, Mich. : University of Michigan, c1969, 1972 printing.
Release Date : 1969
Interviewer S Manual written by University of Michigan. Survey Research Center and has been published by Ann Arbor, Mich. : University of Michigan, c1969, 1972 printing. this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Interviewing categories.
Public Communication Campaigns
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Author : Ronald E. Rice
language : en
Publisher: SAGE
Release Date : 2001
Public Communication Campaigns written by Ronald E. Rice and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.
Public Communication And Public Policy
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Author : Jim Macnamara
language : en
Publisher: John Wiley & Sons
Release Date : 2025-10-07
Public Communication And Public Policy written by Jim Macnamara and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-10-07 with Business & Economics categories.
An invaluable resource for shaping policies that resonate with the public and benefit democratic practices Democracy may be widespread, but its vitality is under siege. Public trust in governments and institutions has eroded to critical levels, with many democracies failing to include citizens in meaningful consultation, engagement, and participation. Public Communication and Public Policy: Reviving Democracy addresses this urgent need, exposing how one-way communication practices perpetuate disengagement and hinder policy effectiveness. Drawing on research across three continents, author Jim Macnamara dissects policy frameworks and government communication guidelines to uncover systemic shortcomings and offer actionable solutions. Combining critical literature reviews, practitioner interviews, and real-world case studies, Public Communication and Public Policy delivers detailed recommendations to reform public communication—challenging conventional approaches and advocating for recalibrated consultation and citizen participation to rebuild trust and reinvigorate democratic processes. A timely, solutions-focused analysis of democratic challenges, Public Communication and Public Policy Analyzes 16 widely used policy models to reveal critical gaps in consultation and engagement practices Provides detailed strategies to enhance public communication, consultation, and stakeholder participation Introduces groundbreaking frameworks such as the IP-IT model of communication Examines key policy failures such as Robodebt (Australia) and Post Office Horizon (UK) Bridges communication theory, public policy studies, and political science Public Communication and Public Policy: Reviving Democracy by Recalibrating Consultation, Engagement, Participation, and Government Communication is a must-read for academics, students, and professionals in public communication, strategic communication, and public policy. It is particularly relevant for policymakers, advisers, and government communication practitioners aiming to create inclusive, effective, and trust-building policies.
Studies In Public Communication
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Author : University of Chicago
language : en
Publisher:
Release Date : 1961
Studies In Public Communication written by University of Chicago and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1961 with categories.