Evaluating Public Communication

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Evaluating Public Communication

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Author : Jim Macnamara
language : en
Publisher: Routledge
Release Date : 2018

Evaluating Public Communication written by Jim Macnamara and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Communication categories.

Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.

Evaluating Public Relations

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Author : Tom Watson
language : en
Publisher: Kogan Page Publishers
Release Date : 2007

Evaluating Public Relations written by Tom Watson and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.

Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies.

Evaluating Public Relations

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Author : Paul Noble
language : en
Publisher:
Release Date : 2005

Evaluating Public Relations written by Paul Noble and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.

1:Principles of Public Relations Practice 2:Evaluation and Communication Psychology 3:Practitioner Culture - Why We Do What We Do 4:Gathering and Interpreting Information 5:Evaluation Structures and Processes 6:Developing a Media Evaluation System 7:Evaluation in Practice: Case Studies 8:Objectives and Objective Setting 9:Future.

Evaluating Public Relations

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Author : Tom Watson
language : en
Publisher: Kogan Page Publishers
Release Date : 2014-06-03

Evaluating Public Relations written by Tom Watson and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-03 with Business & Economics categories.

Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies. This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.

Evaluating Advancement Programs

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Author :
language : en
Publisher:
Release Date : 1978

Evaluating Advancement Programs written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Education, Higher categories.

Public Relations Metrics

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Author : Betteke van Ruler
language : en
Publisher: Routledge
Release Date : 2009-09-11

Public Relations Metrics written by Betteke van Ruler and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-11 with Business & Economics categories.

Public relations metrics : measurement and evaluation, an overview / Betteke van Ruler, Ana Tkalac Vercic, and Dejan Vercic -- Public relations methodology : should we bother (if it exists)? / Manfred Ruhl -- The nature of scholarly endeavors in public relations / Alenka Jelen -- Empirical research in contemporary social sciences relevant to public relations : towards a network approach / Jan Kleinnijenhuis -- Conceptualizing quantitative research in public relations / James E. Grunig -- Using qualitative research to become the "thinking heart" of organizations / Larissa A. Grunig -- The corporate communications scorecard : a framework for managing and evaluating communication strategies / Ansgar Zerfass -- Public relations is what public relations does : conclusions from a long-term project on professional public relations modeling and evaluation / Barbara Baerns -- The evaluation of government campaigns in the Netherlands / Wim van der Noort -- The role of research in shaping and measuring communication : London's bid to hold the 2012 Games / Claire Spencer and Julia Jahansoozi -- Organization-stakeholder relationships, crisis responsibilities, and crisis-response strategies / Iris Wong and Chung-ju Flora Hung -- The case study as an evaluation tool for public relations / Mafalda Eiro-Gomes and Joao Duarte -- Public relations research and evaluation in Africa / Ronel Rensburg -- Adapting communication satisfaction and relationship scales to a third-world country / Tanya Le Roux -- Applying stakeholder thinking to public relations : an integrated approach to identifying relationships that matter / Nigel de Bussy -- Introducing the Institute for Public Relations : dedicated to the science beneath the art / Frank E. Ovaitt, Jr. -- Introducing the Chartered Institute of Public Relations Initiative : moving on from talking about evaluation to incorporating it into better management of the practice / Anne Gregory and Jon White.

Public Relations

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Author : Dennis L. Wilcox
language : en
Publisher: Addison Wesley Publishing Company
Release Date : 1998

Public Relations written by Dennis L. Wilcox and has been published by Addison Wesley Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.

Describes the principles of public relations practice. Explains the techniques used to carry out the principles. Defines the ethical standards professionals should adopt.

Effective Public Relations

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Author : Scott M. Cutlip
language : en
Publisher: Prentice Hall
Release Date : 1985

Effective Public Relations written by Scott M. Cutlip and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.

Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This "bible" of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the "bible of public relations," the new edition covers the many aspects of public relations theory and practice in a variety of settings. This text also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice.

Communication Handbook For Local Governments

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Author : University of Oregon. Bureau of Governmental Research and Service
language : en
Publisher:
Release Date : 1972

Communication Handbook For Local Governments written by University of Oregon. Bureau of Governmental Research and Service and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Local government categories.

Quarterly Review Of Public Relations

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Author :
language : en
Publisher:
Release Date : 1961

Quarterly Review Of Public Relations written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1961 with Public relations categories.