Strategies For E Business
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Strategies For E Business
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Author : Tawfik Jelassi
language : en
Publisher: Springer Nature
Release Date : 2020-06-28
Strategies For E Business written by Tawfik Jelassi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-28 with Business & Economics categories.
This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.
Introduction To E Business
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Author : Colin Combe
language : en
Publisher: Routledge
Release Date : 2012-07-26
Introduction To E Business written by Colin Combe and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-26 with Business & Economics categories.
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form
Strategies For E Business
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Author : Tawfik Jelassi
language : en
Publisher: Pearson Education
Release Date : 2005
Strategies For E Business written by Tawfik Jelassi and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Do you want a book that links e-business to overall corporate strategy? That has case studies that investigate the dot.com phenomenon as well as the 'dot.bomb' disasters? This important new textbook offers a framework for comprehensive e-business strategy formulation based on rigorous and time-proven concepts from the field of strategic management, adapted to the specific context of e-business. Ideal for MBA students, upper-level undergraduates and practitioners, "Strategies for e-Business" provides the reader with tools for analysing 28 original case studies, examining how companies have developed and implemented electronic and mobile commerce strategies. The cases are contributed and researched by acknowledged experts and have been chosen to represent a range of industries including banking, retailing, media, education, manufacturing and advertising in Europe and beyond. ""Strategies for e-Business" is packed with a treasury of timely and insightful international case studies, the very best concepts from academics, and powerful prescriptions for practising managers who wish to navigate the world of e-business without the hype. This highly readable book is clearly the culmination of years where Jelassi, in particular, has remained at the forefront of making e-business particularly relevant to the practising manager, gleaning deep insights from case research on how firms use e-business to gain competitive advantage, and his own leading academic research." Professor Andrew Boynton, Director of the Executive MBA, IMD Lausanne "This textbook is a great resource for everybody who is active in e-business. The comprehensive case studies outline the new pillars for success: a solid business model and well-founded strategy adapted to the unique characteristics of the digital world." Philipp Justus, Managing Director, eBay Germany "I have used several of the case studies that Jelassi has produced in my own teaching and find them to be invaluable...This will become, in my opinion, one of the best textbooks on e-commerce. It combines case studies with a serious and respected intellectual perspective. I would definitely adopt it - books like this are rare." Neil Pollock, Lecturer in e-Business, Management School and Economics, The University of Edinburgh The practical approach of this book inspires the reader to create value with e-business. It breaks down the barriers between conventional business and e-business. The carefully-researched and well-written case studies vividly demonstrate how to achieve sustainable advantage through new technologies. Haider Rashid, Chief Information Officer, ABB Group" Tawfik Jelassi" is Professor of e-Business and Information Technology at the School of International Management at Ecole Nationale des Ponts et Chaussees, Paris, France "Albrecht Enders" is an Associate with The Boston Consulting Group, Cologne, Germany
Marketing The E Business
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Author : Charles Dennis
language : en
Publisher: Routledge
Release Date : 2002-09-12
Marketing The E Business written by Charles Dennis and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-12 with Business & Economics categories.
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics in
E Commerce Strategy
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Author : Zheng Qin
language : en
Publisher: Springer
Release Date : 2014-10-30
E Commerce Strategy written by Zheng Qin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-30 with Computers categories.
E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.
E Commerce Strategies
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Author : Charles H. Trepper
language : en
Publisher:
Release Date : 2000
E Commerce Strategies written by Charles H. Trepper and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business enterprises categories.
In the coming years, digital technology will radically increase the speed at which business is conducted. Ultimately, digital technology will transform three major elements of any business: relationships with customers and business partners (commerce), information flow and relationships among workers within a company (knowledge management), and internal business processes (business operations). "E-commerce Strategies" deals with the first of these elements by providing IT decision-makers with a broad education about the benefits of implementing e-commerce solutions in the enterprise. It also provides case studies of successful e-commerce implementations using Microsoft technologies that offer benefits such as increased productivity, faster order cycles, lower manufacturing costs, and lower total cost of ownership. The book leads the reader through each case study, describes and quantifies its benefits in detail, and provides an evaluation guide to help the reader determine whether the case study and implementation are relevant to his or her own business. It also describes a set of consistent e-commerce business applications and ties them together chapter by chapter. The end of the book describes how these solutions can be woven together into a comprehensive, enterprise-wide system of digital solutions -- what Microsoft calls a Digital Nervous System (DNS).
E Business And E Commerce Management
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Author : Dave Chaffey
language : en
Publisher: Pearson Education
Release Date : 2007
E Business And E Commerce Management written by Dave Chaffey and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
E Business Strategies For Virtual Organizations
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Author : Janice Burn
language : en
Publisher: Routledge
Release Date : 2007-08-22
E Business Strategies For Virtual Organizations written by Janice Burn and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-22 with Business & Economics categories.
'e-Business Strategies for Virtual Organizations' enables IT managers and directors to develop and implement IT strategies and infrastructures for new models of doing business based on the Internet. The authors provide a brief introduction to the concepts and strategic issues surrounding information warfare, managing organizational knowledge, and the information economy. The virtual organization is now an important business model for contemporary business organizations and the flexibility and adaptability of the virtual organization make it ideal for survival in today's highly competitive and dynamically changing markets. Modern corporations may utilize some of the features of the virtual organization to develop the ideal organization to a greater or lesser extent depending on individual business circumstances. This book covers the issues involved in planning, realizing and managing such a virtual organization, and the role of information and communication technologies in supporting virtual organizations and virtual organizing is addressed throughout.
Strategies In E Business
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Author : Ignacio Gil-Pechuán
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-09-25
Strategies In E Business written by Ignacio Gil-Pechuán and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-25 with Business & Economics categories.
In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking programs—with particular regard to applying such initiatives against the backdrop of the global financial crisis and challenges to traditional business models. Showcasing in-depth case studies, the authors present emerging approaches to analyze the impact of investment in social networking sites, aligning internal resources, and measuring effects on positioning, branding, and new business creation. The fact that a growing proportion of the world population has a relationship with social networking sites could prove very valuable for companies. The question is whether this represents a business opportunity, whether companies know how to make the most of it and if they will make the necessary efforts to adapt to these new platforms. In the modern world, social networking sites have enormous potential for large as well as small and medium-sized enterprises (SMEs); most companies are aware of the need for a presence on social networking sites, but at present their e-business strategies are part of their medium and long-term strategic planning and only a small percentage have been put into practice. In short, this book attempts to answer the following questions: Is there a business opportunity for companies on social networking sites? Do they know how to make the most of it? Are they willing to make the necessary effort to adapt? Can e-business strategies contribute to company creation and the success of already existing businesses? And if so, how?
E Business E Commerce Management
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Author : Dave Chaffey
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2011
E Business E Commerce Management written by Dave Chaffey and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
" This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.