Sticky Marketing
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Sticky Marketing
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Author : Grant Leboff
language : en
Publisher: Kogan Page Publishers
Release Date : 2011-01-03
Sticky Marketing written by Grant Leboff and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-03 with Business & Economics categories.
We live in a world were people have become empowered. Consumers can contact companies directly and they can talk to each other with a powerful voice they never had before. Sticky Marketing takes into account these fundamental changes and provides a new set of rules for effective communications in a world transformed by new technology. It introduces a new model of customer engagement and asks 'not what your marketing can do for you, but what your marketing can do for your customer'. Companies have to move away from the old marketing system of shouting messages at people to attracting them by providing value around their product or service - in other words by becoming 'sticky' or attractive. Grant Leboff argues that it is not 'return on investment' that matters but 'return on engagement', not your unique sales point (or USP), but your customer engagement point (your CEP), that will make the difference in today's cluttered marketplace. Sticky Marketing proves that marketing should now be about value creation if you want to truly engage with your customers. It is only by providing value that you can win the battle for customer attention - stop shouting and start a conversation.
Stickier Marketing
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Author : Grant Leboff
language : en
Publisher: Kogan Page Publishers
Release Date : 2014-02-03
Stickier Marketing written by Grant Leboff and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-03 with Business & Economics categories.
In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.
Marketing Of Agricultural Products
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Author : Richard Louis Kohls
language : en
Publisher:
Release Date : 1985
Marketing Of Agricultural Products written by Richard Louis Kohls and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.
The ninth edition of "Marketing of Agricultural Products" contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing.
Planning Developing And Marketing Successful Web Sites
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Author : Jason I. Miletsky
language : en
Publisher: Course Technology
Release Date : 2002
Planning Developing And Marketing Successful Web Sites written by Jason I. Miletsky and has been published by Course Technology this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
If you are an E-Commerce entrepreneur, this is the book that you'll want your technical staff to read before creating your Web Site. This book provides future developers and designers information on how to think about creating a successful Web Site. In terms of the physical site and its role in the overall success of the dot-com business, it urges readers to think about their business as a complex program that responds to the needs of the customer who contact it over the Web. Broken down into three sections, this comprehensive book covers the following areas: Planning and Analysis, Designing and Developing, and Marketing. Managing and Marketing a Successful Web Site is for the programmer or developer who is serious about exploring the nature of a successful Web Site.
Sticky Branding
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Author : Jeremy Miller
language : en
Publisher: Dundurn
Release Date : 2015-01-10
Sticky Branding written by Jeremy Miller and has been published by Dundurn this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-10 with Business & Economics categories.
Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies — companies with a marketing budget, but not a vast one — are challenging the status quo and growing sticky brands.
Stickier Marketing 2nd Edition
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Author : Grant Leboff
language : en
Publisher:
Release Date : 2014
Stickier Marketing 2nd Edition written by Grant Leboff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.
Marketing Communications
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Author :
language : en
Publisher:
Release Date : 1898
Marketing Communications written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1898 with Advertising categories.
Bakery Production And Marketing
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Author :
language : en
Publisher:
Release Date : 1988-08
Bakery Production And Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-08 with Bakeries categories.
Business Marketing
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Author :
language : en
Publisher:
Release Date : 1988
Business Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Advertising categories.
Email Marketing
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Author : Jim Sterne
language : en
Publisher: Wiley
Release Date : 2000-03-07
Email Marketing written by Jim Sterne and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-03-07 with Computers categories.
The most powerful tool for marketing, branding, direct response, and building customer relationships is email. It's cheap, easy-to-use, and almost everybody on the Internet has an email address. The only problem is that not everyone knows how to use it correctly. Sending out a bad email not only discourages potential customers but can also damage your brand and your reputation. Written by the leading experts on Internet direct marketing and permission email marketing, this book arms you with the latest email strategies and techniques to help you dramatically improve response rates and forge lasting customer relationships. The authors provide a comprehensive introduction to what email marketing is and how it can be used to reach a larger group of people at a lower cost. You'll discover the ins and outs of creating an effective email marketing strategy and how it can play a significant role with your customers. And you'll find a collection of valuable templates that will help you get started immediately! This book takes you step-by-step through the process of creating a successful permission email marketing campaign. Inside, you'll learn how to: Develop a campaign strategy Write an email masterpiece Reach your target audience Enhance a campaign for a better response rate Measure the success of email marketing strategies Advertise on other people's electronic newsletters Host your own discussion group