Stickier Marketing
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Stickier Marketing
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Author : Grant Leboff
language : en
Publisher: Kogan Page Publishers
Release Date : 2014-02-03
Stickier Marketing written by Grant Leboff and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-03 with Business & Economics categories.
In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.
Sticky Marketing
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Author : Grant Leboff
language : en
Publisher: Kogan Page Publishers
Release Date : 2011-01-03
Sticky Marketing written by Grant Leboff and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-03 with Business & Economics categories.
We live in a world were people have become empowered. Consumers can contact companies directly and they can talk to each other with a powerful voice they never had before. Sticky Marketing takes into account these fundamental changes and provides a new set of rules for effective communications in a world transformed by new technology. It introduces a new model of customer engagement and asks 'not what your marketing can do for you, but what your marketing can do for your customer'. Companies have to move away from the old marketing system of shouting messages at people to attracting them by providing value around their product or service - in other words by becoming 'sticky' or attractive. Grant Leboff argues that it is not 'return on investment' that matters but 'return on engagement', not your unique sales point (or USP), but your customer engagement point (your CEP), that will make the difference in today's cluttered marketplace. Sticky Marketing proves that marketing should now be about value creation if you want to truly engage with your customers. It is only by providing value that you can win the battle for customer attention - stop shouting and start a conversation.
Stickier Marketing 2nd Edition
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Author : Grant Leboff
language : en
Publisher:
Release Date : 2014
Stickier Marketing 2nd Edition written by Grant Leboff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.
Sticky Branding
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Author : Jeremy Miller
language : en
Publisher: Dundurn
Release Date : 2015-01-10
Sticky Branding written by Jeremy Miller and has been published by Dundurn this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-10 with Business & Economics categories.
Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies — companies with a marketing budget, but not a vast one — are challenging the status quo and growing sticky brands.
Pharmaceutical Record And Weekly Market Review
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Author : P. W. Bedford
language : en
Publisher:
Release Date : 1893
Pharmaceutical Record And Weekly Market Review written by P. W. Bedford and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1893 with Pharmacy categories.
Incentive Marketing
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Author :
language : en
Publisher:
Release Date : 1973
Incentive Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Advertising specialties categories.
Marketing
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Author : Courtland L. Bovée
language : en
Publisher: McGraw-Hill Companies
Release Date : 1995
Marketing written by Courtland L. Bovée and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
This text introduces students to the world of marketing through the eyes of business people in large and small companies, government agencies and non-profit organizations. The style is friendly and inviting without compromising academic strengths. The text presents hundreds of examples that hold the students' interest while helping them understand the principles of contemporary marketing. Each chapter is framed by Facing A Marketing Challenge and A Case For Critical Thinking: Meeting A Marketing Challenge - thought-provoking scenarios from real companies that let students examine and emulate decisions faced by marketing executives.
Marketing Communications
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Author :
language : en
Publisher:
Release Date : 1966
Marketing Communications written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Advertising categories.
Marketing Of Agricultural Products
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Author : Richard Louis Kohls
language : en
Publisher:
Release Date : 2002
Marketing Of Agricultural Products written by Richard Louis Kohls and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
The ninth edition of "Marketing of Agricultural Products" contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing.
Pharmaceutical Record
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Author :
language : en
Publisher:
Release Date : 1891
Pharmaceutical Record written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1891 with Pharmacy categories.